# SETsquaredskills up start-ups to pitch for global funding Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2016-10-22 Category: NEWS Category URL: https://financedigest.com/category/news Meta Title: SETsquared Enhances Start-up Training with Online Pitching Meta Description: Learn how SETsquared's new online pitching process is revolutionising the way start-ups pitch for investment, saving time and increasing efficiency. URL: https://financedigest.com/setsquaredskills-up-start-ups-to-pitch-for-global-fundinghtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/earth-globef1-1736844427066-compressed.jpg) SETsquared, the global number one university business incubator and enterprise partnership between the universities of Bath, Bristol, Exeter, Southampton and Surrey, is confirming its world-class status by training its member start-ups in the **increasingly vital skill of pitching online** for investment. ![Karen Brooks](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/karen-brooks-1736844426987-compressed.jpg) Karen Brooks Pitching for SETsquared’s investment programme previously involved running panel selection days in front of a live audience of investors and experts, which proved time-consuming for both the panel and pitching companies. In a move that’s an industry first, through the new online pitching [process each company is able to deliver a five-minute pitch followed](https://www.financedigest.com/seven-golden-rules-to-follow-when-implementing-kyc-process.html "Seven golden rules to follow when implementing KYC process") by panel questions and feedback for 10 minutes, to a panel of four to six investors and experts. The new online pitching process was undertaken for the first time this month as SETsquared prepares for its annual Accelerating [Growth investor](https://www.financedigest.com/anti-static-foam-packaging-market-booming-segments-investors-seeking-growth-2030.html "Anti-static Foam Packaging Market Booming Segments; Investors Seeking Growth 2030") showcase next month (24 November). Karen Brooks, programme director at SETsquared, said: “The whole process ran very smoothly and we were able to conduct 43 pitches online over three days, whereas previously our maximum was 33. It proves the technology and [internet connections](https://www.financedigest.com/why-a-good-internet-connection-is-a-must-for-all.html "Why a good internet connection is a must for all.") are now at a level to make such a process work, and this way of pitching is now an essential skill for start-ups to learn. “Pitching online to just a screen is very different to doing a live presentation, but is so important to companies who will be doing [business globally](https://www.financedigest.com/cup-holder-market-emerging-industries-challenges-and-threats-faced-by-key-vendors-and-global-business-outlook-till-2031.html "Cup Holder Market Emerging industries, Challenges and Threats Faced by Key Vendors and Global Business Outlook till 2031") from day one. The [training will develop pitching skills](https://www.financedigest.com/banks-and-insurers-right-to-prioritise-technical-skills-in-operational-risk-but-must-not-overlook-training-in-nurturing-talent.html "Banks and insurers right to prioritise technical skills in operational risk but must not overlook training in nurturing talent  "), allowing the entrepreneurs to present to even more investors, potential customers and partners.” Mike Austin, CEO and co-founder of start-up Fresh Relevance, said: “The process was very quick and efficient for us. Having the selection panel run entirely online means huge [savings on travelling time for everyone](https://www.financedigest.com/the-types-of-savings-everyone-should-have.html "The Types of Savings Everyone Should Have") – including the panellists. Meetings and presentations in our [business are increasingly being held](https://www.financedigest.com/trump-held-in-contempt-for-not-complying-with-subpoena-in-business-probe.html "Trump held in contempt for not complying with subpoena in business probe") online, so being able to pitch effectively through a video conference or screenshare is an essential skill for everybody in the modern business world.” Dr Matt Butcher, CEO at Inductosense, agreed: “Pitching online saved us [time and the process was very efficient](https://www.financedigest.com/google-wants-to-use-ai-to-time-traffic-lights-more-efficiently.html "Google wants to use AI to time traffic lights more efficiently"). We are [operating nationally and being able to pitch well online to both customers](https://www.financedigest.com/australias-qantas-apologises-to-customers-for-operational-problems.html "Australia’s Qantas apologises to customers for operational problems") and investors is crucial for us.” Karen has written a guide to online pitching, which helps entrepreneurs overcome obstacles such as speaking into a screen and [avoiding pitfalls like having attention stolen by tech](https://www.financedigest.com/how-to-avoid-tech-burnout-from-big-transformations.html "How to avoid tech burnout from big transformations") problems. The guide is available here: www.setsquared.co.uk/pitchguide --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---