# Sega Sammy says it is considering buying Angry Birds maker Rovio Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2023-04-17 Category: NEWS Category URL: https://financedigest.com/category/news Meta Title: Sega Sammy Considers Acquiring Angry Birds Maker Rovio Meta Description: Sega Sammy Holdings Inc is in talks to acquire Rovio Entertainment Oyj, known for Angry Birds, sparking investor interest in potential synergy and global URL: https://financedigest.com/sega-sammy-says-it-is-considering-buying-angry-birds-maker-roviohtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/2023-04-17t035622z2lynxmpej3g036rtroptp4rovio-results-1736814138845-compressed.jpg) TOKYO (Reuters) – Japan’s Sega Sammy Holdings Inc said on Monday it was considering acquiring Finland’s Rovio Entertainment Oyj but that nothing had been decided yet, sending its shares lower amid investor doubts about synergy prospects. The Wall Street Journal reported last week that Sega Sammy was nearing a deal to buy the Finnish firm behind the mobile game Angry Birds for about $1 billion. Rovio has said it was in talks with Sega Sammy over a possible tender offer. No formal decision has been made in this regard at this time, while it is true that we are [considering such strategic option,”](https://www.financedigest.com/7-finance-career-options-to-consider-and-what-you-need-to-know-about-each.html "7 Finance Career Options to Consider and What You Need to Know About Each") Sega Sammy said in a statement. The matter will be [discussed during a board of directors meeting](https://www.financedigest.com/new-zealand-pm-meets-biden-to-discuss-u-s-indo-pacific-strategy.html "New Zealand PM meets Biden to discuss U.S. Indo-Pacific strategy") on Monday, added Sega Sammy, which offers the iconic action game series “Sonic the Hedgehog. Sega Sammy shares fell 4.3% by midday in a broader [market that was virtually](https://www.financedigest.com/the-drug-repurposing-market-to-virtually-grow-beyond-geographies.html "The Drug Repurposing Market to virtually grow beyond geographies") unchanged. Sega Sammy’s [mobile gaming](https://www.financedigest.com/mobile-games-developer-huuuge-says-has-24-2-million-at-svb.html "Mobile games developer Huuuge says has .2 million at SVB") business is centred on the domestic market, while ‘Angry Biards’ is well known overseas. The acquisition would make it easier for Sega Sammy to [grow globally,”](https://www.financedigest.com/how-a-british-brand-catered-to-hnwis-can-maintain-its-position-within-the-global-luxury-sphere-and-even-grow-in-these-current-circumstances.html "How a British brand catered to HNWIs can maintain its position within the global luxury sphere, and even grow, in these current circumstances") Toyo Securities analyst Hideki Yasuda said. But there has been no big hit (from Rovio) other than Angry Birds, which was originally [launched more than 10 years](https://www.financedigest.com/ferry-industry-celebrates-fifth-successive-year-of-growth-for-car-travel-by-sea-and-four-new-ships-launching-in-next-twelve-months.html "Ferry industry celebrates fifth successive year of growth for car travel by sea And four new ships launching in next twelve months") ago. The news would have been welcomed more positively if [investors had seen newer technologies or more growth potentials,”](https://www.financedigest.com/virgin-orbit-says-space-startup-in-talks-with-potential-investors.html "Virgin Orbit says space startup in talks with potential investors") Yasuda said. Rovio received a 683 [million euro](https://www.financedigest.com/germanys-merck-to-invest-300-million-euros-in-us-gas-plant.html "Germany’s Merck to invest 300 million euros in US gas plant") ($750 million) takeover bid in January from Israeli peer Playtika Holding Corp, but the talks were called off last month. ($1 = 0.9112 euros) (Reporting by Kiyoshi Takenaka; Editing by Himani Sarkar) --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---