# SeenThis launches ground-breaking segment-by-segment optimization technology for display advertising
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2023-05-02
Category: TECHNOLOGY
Category URL: https://financedigest.com/category/technology
Meta Title: SeenThis Launches Segment-by-Segment Optimization for
Meta Description: Discover how SeenThis' latest technology enhances ad quality, reduces carbon emissions, and improves performance for advertisers worldwide. Learn more now.
URL: https://financedigest.com/seenthis-launches-ground-breaking-segment-by-segment-optimization-technology-for-display-advertisinghtml

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_The latest iteration of its technology drives enhanced ad quality and performance and even less carbon emissions for advertisers_

**London, UK 2nd May 2023**: Adaptive streaming specialist [SeenThis](https://seenthis.co/) has announced the launch of the latest iteration of its ground-breaking technology, enabling advertisers to improve performance through segment-by-segment optimization. Compared to conventional video ad serving, this enhanced offering enables advertisers to further reduce their overall data use and associated carbon emissions, at a time when sustainability is becoming increasingly important to advertisers.

The updated [proprietary technology](https://www.financedigest.com/verasity-joins-the-brightcove-marketplace-to-provide-customers-with-proprietary-ad-tech-technology.html "Verasity Joins the Brightcove Marketplace to Provide Customers With Proprietary Ad-Tech Technology") is powered by segment-by-segment optimization. It not only adapts to user conditions but also to the video content itself – further reducing unnecessary data waste while [optimizing quality](https://www.financedigest.com/is-ai-taking-quality-and-cost-optimization-of-enterprise-services-to-the-next-level.html "Is AI taking quality and cost optimization of enterprise services to the next level?"). ​​

Gabrielle Persson, VP Products at SeenThis, explains: _“SeenThis proprietary streaming [technology was already adapted to user conditions such as connection speed](https://www.financedigest.com/moving-at-the-speed-of-light-how-new-technology-is-acting-as-a-catalyst-for-rapid-drug-discovery.html "Moving at the speed of light: How new technology is acting as a catalyst for rapid drug discovery"), available bandwidth, device and browser. It is now adaptive to video content, too, [offering segment-by-segment quality and data](https://www.financedigest.com/dimension-data-introduces-next-generation-managed-services-offering-accelerate-client-innovation.html "Dimension Data introduces next-generation managed services offering to accelerate client innovation") optimization. Just as cyclists experience hills and valleys during their rides, video ads vary in [complexity across](https://www.financedigest.com/board-report-highlights-complex-decision-making-process-across-banking-and-finance-sector.html "Board Report Highlights Complex Decision-Making Process Across Banking and Finance sector") their timeline. Our [improved technology](https://www.financedigest.com/technology-driven-mattress-styles-that-improve-your-sleep.html "Technology-Driven Mattress Styles that Improve your Sleep") adapts to this unique ‘landscape’, and a number of creatives have already benefited from incredible enhancements.”_

Jesper Benon, CEO at SeenThis, adds: _“We are all about combining unparalleled performance with sustainability and transparency and we never rest on our laurels. As such, we are delighted to announce the [launch of our updated technology and remain committed to driving](https://www.financedigest.com/lufthansa-launches-drive-to-hire-20000-employees.html "Lufthansa launches drive to hire 20,000 employees") even more powerful data-saving capabilities whilst delivering improved user experience and performance enhancement for advertisers.”_

Learn more about our segment-by-segment optimization technology [here](https://seenthis.co/information/product-and-tech/segment-by-segment-five-pager.pdf).

## **Press Contact**

Maryum Sheikh, [The Digital Voice™](https://www.thedigitalvoice.co.uk/)

press@thedigitalvoice.co.uk

## **About SeenThis:**

## Since 2017, Swedish [tech company](https://www.financedigest.com/analysis-u-s-companies-spend-billions-on-stay-at-home-tech-boding-ill-for-office-properties.html "Analysis-U.S. companies spend billions on stay-at-home tech, boding ill for office properties") SeenThis has been evolving screen experiences for everyone, everywhere. With its groundbreaking adaptive streaming technology, SeenThis is [transforming the distribution and climate impact of digital](https://www.financedigest.com/the-rhum-agricole-market-to-walk-through-digital-transformation-stampede.html "The Rhum Agricole Market To Walk Through Digital Transformation Stampede") content compared to traditional technology. With billions of streams served for 1000+ brands in 40+ countries, the company is on a journey to reshape the internet — for good. [Working across seven offices](https://www.financedigest.com/uk-pm-sunaks-office-says-the-hard-work-begins-now35794.html "UK PM Sunak’s office says ‘the hard work begins now’") globally, SeenThis employees are obsessed with creating a truly high-speed and energy-efficient Internet. For more information, visit seenthis.co.


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