# SeenThis launches Creative Platform to boost performance and reduce CO2 emissions in digital advertising
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2023-02-09
Category: TECHNOLOGY
Category URL: https://financedigest.com/category/technology
Meta Title: Maximise Ad Quality and Minimise Carbon Footprint with
Meta Description: Build customised ads in minutes with no file size limitations. Reduce carbon emissions in digital advertising. Transform your campaign with adaptive streaming
URL: https://financedigest.com/seenthis-launches-creative-platform-to-boost-performance-and-reduce-co2-emissions-in-digital-advertisinghtml

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_The platform is powered by adaptive streaming technology, with dashboards tracking the carbon footprint of campaigns_

**London, UK: 9th February 2023:** Adaptive streaming company, [SeenThis](https://seenthis.co/), has launched a creative platform which enables clients to access its proprietary streaming technology to seamlessly build their own creatives; maximising quality with no file size limitations, whilst reducing the carbon emissions associated with digital advertising.

Jesper Benon, CEO at SeenThis, explains: “SeenThis is working to create a high-speed and energy-efficient internet that allows for higher ad performance in a more sustainable way. With our new creative platform, we are providing more options for clients to leverage our technology to create customised, high attention grabbing ads in minutes – with no licence fee, nor production cost. It combines performance with sustainability: Ads are loaded instantly, adapted to viewers’ device and bandwidth conditions – all while [reducing unnecessary data](https://www.financedigest.com/durham-county-council-reduces-data-log-analysis-costs-by-50-with-real-time-analysis-and-security-tool.html "Durham County Council reduces data log analysis costs by 50% with real-time analysis and security tool") waste by transferring only what is needed. The creative platform is a long-term [project for us and we will continue to develop](https://www.financedigest.com/cordant-projects-to-develop-eleven-moxy-hotels-across-uk.html "Cordant Projects to develop Eleven Moxy Hotels across UK") the offer in line with the requirements of this fast-moving industry.”

Adaptive streaming holds the potential to [transform the distribution and climate impact of digital](https://www.financedigest.com/3-reasons-why-businesses-get-stuck-at-the-starting-gate-of-digital-transformation.html "3 Reasons Why Businesses Get Stuck At The Starting Gate Of Digital Transformation") content and SeenThis is driving a higher return on ad spend in a more sustainable way than alternative solutions. It supercharges creative teams which can make use of the drag-and-drop [technology and built-in editor to cut production time](https://www.financedigest.com/why-its-time-to-centralise-public-sector-technology.html "Why it’s time to centralise public sector technology") and improve efficiency. At the same time, it is possible to track CO2e reductions achieved, whilst [reporting on commitments](https://www.financedigest.com/euronext-delays-commitment-of-traders-report-until-further-notice.html "Euronext delays commitment of traders report until further notice") to more sustainable advertising.

Keoni Granger, [Design and Creative Manager](https://www.financedigest.com/host-analytics-up-ends-the-enterprise-performance-management-market-with-the-first-product-designed-specifically-for-business-users.html "Host Analytics Up-Ends the Enterprise Performance Management Market with the First Product Designed Specifically for Business Users"), Audience Store describes it as ‘such an easy and helpful tool to use’. _“Not only have we been able to build in-banner video ads that look great – they also performed really well, and the platform offers built-in reports for each campaign,”_ she [says](https://www.financedigest.com/ikea-stores-owner-ingka-says-campaigns-help-boost-store-visits-and-sales.html "IKEA stores owner Ingka says campaigns help boost store visits and sales").

The creative platform also helps to ensure [brand consistency: Clients can upload brand assets](https://www.financedigest.com/3-top-digital-asset-threats-facing-your-brand-in-2017.html "3 top digital asset threats facing your brand in 2017") such as fonts, logotypes, animations and colour schemes to ensure alignment with brand guidelines and produce high performing ads in minutes – without writing a single line of code.

[Thanks to SeenThis technology](https://www.financedigest.com/latam-airlines-reduces-cost-per-user-by-83-thanks-to-innovative-ad-technology.html "LATAM Airlines reduces Cost Per User by 83% thanks to innovative ad technology"), built on adaptive streaming, it is possible to create beautiful, fast-loading ads with the intuitive, self-serve editor streamlining display inventory and increasing CPMs, enabling clients to convert their videos into streamable ads. Learn more about the methodology and carbon footprint measurement [here](https://seenthis.co/sustainability/).

**For more information:** https://seenthis.co/ouroffer/creative-platform

**About SeenThis:**

Since 2017, [Swedish tech company SeenThis](https://seenthis.co/) has been evolving screen experiences for everyone, everywhere. With its groundbreaking adaptive streaming technology, SeenThis is transforming the distribution and climate impact of [digital content compared to traditional technology](https://www.financedigest.com/you-cant-get-faster-than-that-spring-statement-update-delivered-digitally-as-it-happens-with-app-driven-technology.html "‘You Can’t Get Faster Than That’ – Spring Statement Update Delivered Digitally As It Happens with App-driven technology"). With billions of streams served for 1000+ brands in 40+ countries, the company is on a journey to reshape the internet — for good. Working across seven [offices globally](https://www.financedigest.com/black-panther-sequel-ignites-box-office-with-330-million-global-debut.html "‘Black Panther’ sequel ignites box office with 0 million global debut"), SeenThis employees are obsessed with creating a truly high-speed and energy-efficient Internet. For more information, visit seenthis.co.


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