# SeenThis joins Ad Net Zero UK and supports drive in the US
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2023-01-19
Category: NEWS
Category URL: https://financedigest.com/category/news
Meta Title: SeenThis joins Ad Net Zero to reduce climate impact in digital advertising
Meta Description: Join SeenThis in their commitment to Ad Net Zero and their mission to reduce carbon emissions in advertising with their revolutionary adaptive streaming
URL: https://financedigest.com/seenthis-joins-ad-net-zero-uk-and-supports-drive-in-the-ushtml

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_Adaptive streaming company’s technology minimises unnecessary data in advertising for enhanced user experience and reduced climate impact_

**London, UK – 19th January 2023:** Adaptive streaming company [SeenThis](https://seenthis.co/) has announced its commitment to join the UK’s Ad Net Zero climate change steering group and will be supporting its drive to establish Ad Net Zero in the US this year.

Ad Net Zero’s mission is to bring about collective industry action to dramatically reduce the carbon emission from the development, production and placement of media. Having originally been formed by the UK Advertising Association, it aims to act as a global unifier and has now begun its expansion in the US.

As an innovative streaming technology company, SeenThis provides a solution that uses less data and therefore creates a smaller [carbon footprint](https://www.financedigest.com/ecb-can-cut-carbon-footprint-by-shedding-bonds-of-biggest-polluters.html "ECB can cut carbon footprint by shedding bonds of biggest polluters") than legacy ad-serving technology. The SeenThis commitment marks another step in the [journey to bring more efficient solutions to the digital](https://www.financedigest.com/the-journey-towards-a-digital-bank-five-major-stages-to-successful-banking-digitalisation.html "THE JOURNEY TOWARDS A DIGITAL BANK – FIVE MAJOR STAGES TO SUCCESSFUL BANKING DIGITALISATION") advertising ecosystem.

Jesper Benon, CEO at SeenThis, explains: _“We are thrilled to commit to Ad Net Zero in the UK and be part of establishing a US chapter. Ad Net Zero [plays an integral role](https://www.financedigest.com/why-the-bank-branch-still-has-a-role-to-play-for-consumers.html "Why the bank branch still has a role to play for consumers") in decarbonising the media ecosystem.”_

John Osborn, US Director of Ad Net Zero, adds: _“It is fantastic that SeenThis is committing to Ad Net Zero and we welcome its presence as we all work together to dramatically reduce [carbon emissions](https://www.financedigest.com/playground-xyz-study-finds-carbon-emissions-from-digital-ads-fall-by-63-on-average-when-measured-and-optimized-for-attention-time.html "Playground xyz study finds carbon emissions from digital ads fall by 63% on average when measured and optimized for attention time") in advertising. It has innovative [technology that can benefit our industry](https://www.financedigest.com/five-industries-benefiting-from-multi-carrier-sim-technology.html "Five Industries Benefiting from Multi-Carrier SIM Technology") in this mission.”_

As a firm believer in the media [industry’s responsibility](https://www.financedigest.com/corporate-social-responsibility-within-the-festival-industry.html "Corporate Social Responsibility Within The Festival Industry") to set common standards to reduce its carbon impact, SeenThis recently published a whitepaper about the internet’s carbon footprint.

Benon continues: _“With indirect emissions stemming from digital advertising, it’s important we learn more about our industry’s carbon footprint and [engage in conversation](https://www.financedigest.com/how-conversational-commerce-can-help-banks-engage-with-millennials.html "How conversational commerce can help banks engage with Millennials"), while also implementing innovative solutions. Our technology loads [instantly and minimises unnecessary data](https://www.financedigest.com/financial-services-risk-data-security-breaches-insecure-instant-messaging.html "Financial services risk data security breaches with insecure instant messaging") download. This leads to a reduction in the environmental impact of [digital](https://www.financedigest.com/digital-technology-and-startups-during-a-recession-how-to-stay-afloat.html "Digital Technology and Startups During a Recession — How to Stay Afloat") content versus traditional video ad serving technology.”_

**For more information:**

Maryum Sheikh, [The Digital Voice](https://www.thedigitalvoice.co.uk/)

press@thedigitalvoice.co.uk

**About** [**Ad Net Zero**](https://adnetzero.com/)

The Ad Net Zero 5-point action [plan pledges to decarbonise advertising](https://www.financedigest.com/exclusive-microsofts-bing-plans-ai-ads-in-early-pitch-to-advertisers.html "Exclusive-Microsoft’s Bing plans AI ads in early pitch to advertisers") operations, with businesses committing to robust, verified plans to reduce their emissions. It also pledges to use [advertising’s power to accelerate the switch to more sustainable](https://www.financedigest.com/miq-partners-with-seenthis-to-advance-sustainability-in-digital-advertising.html "MiQ Partners with SeenThis to Advance Sustainability in Digital Advertising") products and services for consumers. The [programme provides a roadmap for action](https://www.financedigest.com/tf1-to-take-action-against-vivendis-canal-over-decision-to-stop-airing-its-programmes.html "TF1 to take action against Vivendi’s Canal+ over decision to stop airing its programmes") in all ad markets, with the flexibility to adapt and develop-market specific solutions. It offers tools readily available internationally, like the AdGreen carbon calculator to help to measure and [reduce emissions from advertising](https://www.financedigest.com/seenthis-launches-creative-platform-to-boost-performance-and-reduce-co2-emissions-in-digital-advertising.html "SeenThis launches Creative Platform to boost performance and reduce CO2 emissions in digital advertising") production.

Please visit www.adnetzero.com

**About** [**SeenThis**](https://seenthis.co/)

Since 2017, SeenThis has been evolving screen experiences for everyone, everywhere. With its groundbreaking adaptive streaming technology, SeenThis is [transforming the distribution and climate impact of digital](https://www.financedigest.com/how-digital-is-transforming-finance-in-2023.html "How Digital Is Transforming Finance in 2023") content compared to traditional technology. With billions of streams served for 1000+ brands in 40+ countries, the company is on a journey to reshape the internet — for good. Working across seven [offices globally](https://www.financedigest.com/black-panther-sequel-ignites-box-office-with-330-million-global-debut.html "‘Black Panther’ sequel ignites box office with 0 million global debut"), SeenThis employees are obsessed with creating a truly high-speed and energy-efficient Internet.

For more information, visit seenthis.co


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