# SDL Content Assistant Launched For Faster, Smarter Content Creation @SDLConnect2018 #5FutureStates #ContentWillCreateItself
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2018-11-22
Category: TECHNOLOGY
Category URL: https://financedigest.com/category/technology
Meta Title: Revolutionise Content Creation: Introducing SDL Content Assistant
Meta Description: SDL Content Assistant by SDL is a Linguistic AI-driven tool that intelligently automates the content creation process for marketers, addressing challenges like
URL: https://financedigest.com/sdl-content-assistant-launched-for-faster-smarter-content-creation-sdlconnect2018-5futurestates-contentwillcreateitselfhtml

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_Solve Content Creation Challenges with First-of-a-Kind Interactive AI Tool, that Turns Documents into Smart Marketing Content_

SDL (LSE: SDL), a global leader in content creation, translation, management and delivery, today launches SDL Content Assistant, bringing content will create itself to reality – a state in SDL’s Five Future States of Content.  As a first-of-a-kind Linguistic AI-driven tool, SDL Content Assistant provides assistive content authoring, intelligently automating, accelerating and enhancing the content creation process for marketers.

In an era where content drives customer engagement and sales, [global enterprises need to quickly produce relevant content at scale](https://www.financedigest.com/havas-media-group-partners-with-lumen-research-to-measure-and-optimise-attention-at-global-scale.html "Havas Media Group Partners with Lumen Research to Measure and Optimise Attention at Global Scale") across many formats including brochures, white papers, videos, email, website editorial and social content. However, many marketers list having limited bandwidth to create content (51%) or generate enough content variety or volume (50%) among the top five challenges they face ( [LinkedIn Technology Marketing Group](https://www.slideshare.net/hschulze/b2b-content-marketing-report-40688285)).

“We calculate that one piece of source [content can produce at least 280 variants for a global](https://www.financedigest.com/facebook-knew-about-failed-to-police-abusive-content-globally-documents.html "Facebook knew about, failed to police, abusive content globally – documents") campaign. To deal with the exponential growth in content, enterprises and marketing agencies should adopt a Global Content Operating Model (GCOM), which optimizes of the content [supply chain](https://www.financedigest.com/eliminating-payment-barriers-the-future-of-supply-chain-payments-is-digitization.html "Eliminating Payment Barriers: The Future of Supply Chain Payments is Digitization") by moving from manual processes to automated technology. We predicted content will create itself in our Five Future States of Content and now we are making it reality,” said Peggy Chen, [Chief Marketing Officer](https://www.financedigest.com/impact-com-appoints-mike-head-as-cro-and-jenna-mills-as-director-public-relations-promotes-cristy-ebert-garcia-to-chief-marketing-officer.html "impact.com appoints Mike Head as CRO and Jenna Mills as Director, Public Relations, promotes Cristy Ebert Garcia to Chief Marketing Officer") at SDL.

By instantly learning from and processing large volumes of original source content, SDL Content Assistant intelligently identifies themes, patterns and extracts topics. [Key information](https://www.financedigest.com/golf-apparel-market-key-players-and-production-information-analysis-with-forecast-2031.html "Golf Apparel Market: Key Players and Production Information Analysis with Forecast 2031") and smart content summaries are automatically generated at the click of a button, highlighting any important quotes, facts and figures and even suggesting social streams at speed.

Content owners get their own AI assistant, helping them quickly understand the context of [in-depth files and produce high-quality content variants to satisfy the many marketing](https://www.financedigest.com/camphor-market-in-depth-analysis-growth-strategies-and-comprehensive-forecast-to-2030.html "Camphor Market In-Depth Analysis, Growth Strategies and Comprehensive Forecast to 2030Camphor Market In-Depth Analysis, Growth Strategies and Comprehensive Forecast to 2030") channels — email, website, blogs, and other campaign material. With interactive editing built into the tool, marketers can review and approve content to roll-out campaigns faster and engage global audiences, all while [improving internal](https://www.financedigest.com/efg-international-says-profitability-improved-in-first-nine-months.html "EFG International says profitability improved in first nine months") processes and resource allocation.

“By embedding Hai, our Linguistic AI, into SDL Content Assistant, we can now enable marketers and writers to understand large volumes of background content, so they can start [creating engaging and relevant marketing](https://www.financedigest.com/could-the-surging-build-to-rent-market-create-emerging-opportunities-for-investors.html "Could the surging build-to-rent market create emerging opportunities for investors?") content faster. This helps eliminate the dreaded blank page and hours of reading that so many experience. Brands get the [edge over the competition](https://www.financedigest.com/using-cloud-based-communications-to-gain-a-competitive-edge.html "Using cloud-based communications to gain a competitive edge") by meeting the content demands of a global audience, all while cutting through the content noise,” continued Chen.

The beta version of SDL Content Assistant will be available in 1H 2019.  To register your interest and try the tool before general availability, please [click here](https://www.sdl.com/contact/content-assistant.html).


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