# SDL and DivvyHQ Collaborate to Simplify Content Planning, Translation and Delivery for Global Brands Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2018-09-14 Category: NEWS Category URL: https://financedigest.com/category/news Meta Title: Strategic Partnership with DivvyHQ Announced by SDL Meta Description: Discover how the partnership between SDL and DivvyHQ can give your brand greater control over content planning, creation, and execution across multiple URL: https://financedigest.com/sdl-and-divvyhq-collaborate-to-simplify-content-planning-translation-and-delivery-for-global-brandshtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/fd140918-8-1736840268197-compressed.jpg) _Partnership Offers Greater Control of Content Strategy, Creation and Execution_ > SDL (LSE: SDL), a leader in global content management, translation and customer experience, today announces a strategic partnership with DivvyHQ, a leader in integrated content planning, to help global brands centrally plan, create, translate and deliver [marketing](https://www.financedigest.com/5-reasons-not-to-ignore-content.html) content. With both SDL and DivvyHQ working with the world’s biggest brands, the [partnership](https://www.financedigest.com/ocado-builds-on-aeon-partnership-with-plans-for-third-robotic-warehouse.html) will provide enterprise customers with even greater control of their content strategy, planning, and execution. The collaboration combines DivvyHQ’s central content hub for managing integrated content calendars, initiatives and [marketing campaigns, with SDL Marketing Solutions’](https://www.financedigest.com/the-patient-engagement-solutions-market-to-grow-on-a-satisfactory-note.html "The Patient Engagement Solutions Market to grow on a satisfactory note") specialism in creating, managing, translating and delivering any type of marketing-related content across any device, channel or language. This will optimise the speed, quality and cost of doing [business across the entire content supply chain](https://www.financedigest.com/how-can-businesses-digitalise-supply-chains-to-meet-demand.html "How can businesses digitalise supply chains to meet demand?"). “Without a product like DivvyHQ, it’s actually incredibly difficult to create, manage and deliver integrated content for brands, product and services in just one language, let alone dozens of languages where [marketing messages](https://www.financedigest.com/premium-a2p-and-p2a-messaging-market-surpass-revenues-worth-us-75-bn-in-2029.html "Premium A2P and P2A Messaging Market surpass revenues worth US$ 75 Bn in 2029") need to be adapted for different audiences and cultures,” said Simon Moore, VP of SDL [Marketing](https://www.financedigest.com/5-reasons-not-to-ignore-content.html) Solutions. “Our [partnership](https://www.financedigest.com/ocado-builds-on-aeon-partnership-with-plans-for-third-robotic-warehouse.html) with DivvyHQ solves this problem – [giving brands](https://www.financedigest.com/how-data-sharing-can-give-brands-confidence.html "How data sharing can give brands confidence") a central way to organise, plan and execute international marketing campaigns with ease.” “To reach consumers in today’s noisy [digital world](https://www.financedigest.com/six-reasons-why-digital-world-classtm-finance-organizations-outperform-peers.html "Six Reasons Why Digital World ClassTM Finance Organizations Outperform Peers"), brands need more than a theoretical campaign planning tool. They need a solid strategy, the right collaboration tools, and creative [production resources](https://www.financedigest.com/stellantis-gme-resources-seal-nickel-and-cobalt-deal-for-battery-production.html "Stellantis, GME Resources seal nickel and cobalt deal for battery production") that can deliver an integrated, omnichannel message,” says Brock Stechman, Co-Founder of DivvyHQ. “Our [partnership](https://www.financedigest.com/ocado-builds-on-aeon-partnership-with-plans-for-third-robotic-warehouse.html) with SDL marks an exciting milestone for our customers, who can now easily plan, translate, adapt and publish [global content](https://www.financedigest.com/facebook-knew-about-failed-to-police-abusive-content-globally-documents.html "Facebook knew about, failed to police, abusive content globally – documents") centrally – ensuring that marketing messages hit the right note with any customer, in any language.” SDL Marketing Solutions is the specialist transcreation and [marketing](https://www.financedigest.com/5-reasons-not-to-ignore-content.html) content production division of SDL, and helps global [businesses overcome their content fragmentation challenge](https://www.financedigest.com/overcoming-challenges-faced-in-business-from-one-woman-to-another.html "Overcoming challenges faced in business: from one woman to another"). The team help brands deliver culturally relevant communications faster, improving on-brand awareness across every [media type and digital](https://www.financedigest.com/smart-becomes-the-first-ssp-to-collaborate-with-white-bullet-to-safeguard-quality-in-the-digital-media-landscape.html "Smart becomes the first SSP to collaborate with White Bullet to safeguard quality in the digital media landscape") touchpoint. This combined with SDL’s web content management system, SDL Tridion DX, can also help customers publish content across any [digital channel](https://www.financedigest.com/gamers-spend-twice-as-long-viewing-intrinsic-in-game-ads-compared-to-other-digital-channels-reveals-new-research-from-lumen-and-anzu.html "Gamers Spend Twice As Long Viewing Intrinsic In-Game Ads Compared To Other Digital Channels, Reveals New Research From Lumen and Anzu"). DivvyHQ provides a content [planning and production](https://www.financedigest.com/apple-plans-to-cut-iphone-14-production-lag-between-china-india-bloomberg.html "Apple plans to cut iPhone 14 production lag between China, India – Bloomberg") workflow tool for high-volume content teams. Its tool has been built to help marketers and content producers stay organised and [successfully execute demanding and complicated content marketing and social media](https://www.financedigest.com/how-to-use-social-media-platforms-to-successfully-scale-your-business.html "How to use social media platforms to successfully scale your business") marketing. Customers include [Red Bull](https://www.financedigest.com/motor-racing-porsches-formula-one-plans-stall-as-red-bull-talks-collapse.html "Motor racing-Porsche’s Formula One plans stall as Red Bull talks collapse"), Mercedes-Benz, Lowe’s, Pfizer and H&R Block, to name a few. Brands interested in finding out more about the partnership are invited to join DivvyHQ and SDL on 4 September 2018 at the Content [Marketing World](https://www.financedigest.com/world-stocks-slip-as-markets-await-u-s-midterms-outcome.html "World stocks slip as markets await U.S. midterms outcome") Conference and Expo, Cleveland, Ohio. If you would like a $100 discount on the entrance fee, please visit the event [registration page](https://links10.mixmaxusercontent.com/59a5c4a11e630827e6c8ffef/l/OzXY5q72qmVT2XljI?messageId=3cO9Eg5vPWYCSt9Uc&rn=gIuFWboNWZ0NFIrN2byJkI&re=gIt92YuEHa5ZndpRGQrN2byJmI&sc=false) (using the code: S1-dzDuvo00). --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---