# Rocking down to Electric Avenue? Good luck charging your car
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2021-10-13
Category: TECHNOLOGY
Category URL: https://financedigest.com/category/technology
Meta Title: The Future of Urban Electric Vehicle Charging: Challenges and Solutions
Meta Description: Discover the challenges and potential solutions for installing on-street charging infrastructure for electric vehicles to meet future combustion engine
URL: https://financedigest.com/rocking-down-to-electric-avenue-good-luck-charging-your-carhtml

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By Nick Carey and Tina Bellon

LONDON (Reuters) -European and U.S. cities planning to phase out combustion engines over the next 15 years first need to plug a charging gap for millions of [residents who park their cars](https://www.financedigest.com/car-sharing-industry-revs-up-with-wembley-park-residents-in-the-driving-seat.html "Car sharing industry revs up with Wembley Park residents in the driving seat") on the street.

For while [electric vehicle](https://www.financedigest.com/tax-credits-for-eu-electric-vehicles-to-dominate-mondays-trade-talks-with-u-s.html "Tax credits for EU electric vehicles to dominate Monday’s trade talks with U.S") (EVs) sales are soaring in Europe and the United States, a lag in installing [charging](https://www.financedigest.com/australias-push-for-faster-ev-uptake-will-be-slow-to-charge.html) infrastructure is causing a roadblock.

Often cash-strapped local authorities have other priorities than a kerbside network of [charging points](https://www.financedigest.com/germany-added-35-more-electric-car-charge-points-in-2022-says-bdew.html "Germany added 35% more electric car charge points in 2022, says BDEW") which would allow owners to ensure their EVs are always topped up.

And while that leaves a potential gap for the [private sector](https://www.financedigest.com/dollar-slides-on-contraction-in-private-sector-activity.html "Dollar slides on contraction in private sector activity"), it is one that few EV charging startups, who have been early adopters in other locations, are focused on.

It’s really difficult to tackle on-street residential [charging,](https://www.financedigest.com/australias-push-for-faster-ev-uptake-will-be-slow-to-charge.html) so there’s really not many companies that have,” Hugh Mackenzie, [chief operating officer](https://www.financedigest.com/host-analytics-appoints-chris-labruna-as-chief-revenue-officer.html "Host Analytics Appoints Chris LaBruna as Chief Revenue Officer") at Trojan Energy, said.

Trojan has developed a charger, which is being tested on residential streets in two London boroughs, where EV owners insert a short pole into sockets sunk into the pavement and then [plug in their car](https://www.financedigest.com/new-suppliers-race-to-plug-in-to-electric-car-market.html "New suppliers race to plug in to electric car market").

Tim Win, an [Uber driver](https://www.financedigest.com/french-uber-drivers-to-earn-more-than-8-per-ride-after-union-deal.html "French Uber drivers to earn more than per ride after union deal") who charges his Nissan Leaf every day, is using the system in Brent, north London.

After I’ve been driving all [day I just want to come home](https://www.financedigest.com/man-charged-under-britains-treason-act-over-christmas-day-incident-at-queens-home.html "Man charged under Britain’s Treason Act over Christmas Day incident at queen’s home") and plug in,” said Win, 39, who previously used a nearby EV fast charger to charge up in 20 minutes but sometimes had to wait in line for nearly an hour.

A “cabbie” using one of London’s new [electric black taxis told Reuters he often has to drive](https://www.financedigest.com/battery-swapping-spurs-kenyas-electric-motorbike-drive.html "Battery swapping spurs Kenya’s electric motorbike drive") between charging points, losing valuable custom as he does, only to find they are either already in use or malfunctioning.

COST CURB

Like the roll out of fibre optic cable for ultra-fast broadband, urban on-street [charging](https://www.financedigest.com/australias-push-for-faster-ev-uptake-will-be-slow-to-charge.html) using solutions which include lamp post chargers or even wireless, will [cost billions](https://www.financedigest.com/the-inflation-quirk-that-is-costing-spain-billions.html "The inflation quirk that is costing Spain billions").

[Solutions like Trojan’s are expensive](https://www.financedigest.com/xactly-introduces-commission-expense-forecasting-solution-for-finance.html "Xactly Introduces Commission Expense Forecasting Solution for Finance") because they require grid connections. And because there are not yet enough EV owners to ensure a quick return, they are 75% subsidized by Britain’s government.

Trojan’s chargers cost around 7,000 pounds ($9,520) to make and install, but Mackenzie [says that if that can be cut](https://www.financedigest.com/amazon-ceo-says-job-cuts-to-exceed-18000-roles.html "Amazon CEO says job cuts to exceed 18,000 roles") to 4,500 pounds it will work for private investors.

But it still requires local authority buy-in.

“The biggest factor in whether kerbside charging is successful is whether you have an interested and engaged municipality,” said Travis Allan, vice president for public affairs at Quebec City-based FLO, which has installed at least 7,000 kerbside chargers in Canadian and U.S. cities.

Yet even engaged local authorities like Brent, which is trying lamp post chargers and other solutions, simply lack cash.

Tim Martin, Brent council’s transportation planning manager, [says lamp post chargers cost](https://www.financedigest.com/malaysias-new-pm-anwar-says-first-priority-is-cost-of-living.html "Malaysia’s new PM Anwar says first priority is cost of living") around 2,000 pounds and rapid chargers around 15,000 pounds, so subsidies are the only option.

“The prospect of being able to fund them ourselves out of our own budgets is practically zero,” Martin said.

Based on car registrations and parking permits, charging startup char.gy estimates there are between 5 [million and 10 million cars](https://www.financedigest.com/stellantis-to-invest-130-million-euros-in-german-plant-for-new-opel-electric-car.html "Stellantis to invest 130 million euros in German plant for new Opel electric car") in London, of which around 76% park on the street.

Government figures show the total is around 40% for [Britain’s 33 million](https://www.financedigest.com/britain-sets-up-125-million-taskforce-to-drive-ai.html "Britain sets up 5 million taskforce to drive AI") cars, while around 40% of Americans do not live in single-family homes with garages.

And while the [rise of car](https://www.financedigest.com/uk-new-car-sales-rise-17-in-march-best-ever-month-for-evs.html "UK new car sales rise 17% in March; best ever month for EVs") sharing services may reduce the need for on-street charging, it is unclear by how much.

Char.gy Chief Executive Richard Stobart estimates Britain will need half a million on-street chargers by 2030, when around half of the country’s [cars should be electric](https://www.financedigest.com/electric-car-insurance-your-questions-answered.html "Electric car insurance: your questions answered"). Char.gy runs a network of around 1,000 on-street lamp post chargers in Britain that cost around 1,800 pounds to make and install.

While government subsidies exist, Stobart said, local authorities often lack the resources.

“So they just dither and it takes forever,” he added.

Ubitricity, a Royal Dutch Shell business, is the British market leader, with just 4,000 chargers using lamp posts, which if they are close enough to the kerb and use LED lamps, have enough power to mostly charge an EV overnight.

Lex Hartman, ubitricity’s CEO, estimates that in densely-populated areas, around 60% of Europe’s [car owners will need](https://www.financedigest.com/reasons-you-need-a-car-insurance-when-driving-in-thailand.html "Reasons You Need a Car Insurance When Driving in Thailand") public charging.

You will [need chargers at home](https://www.financedigest.com/re-mortgaging-your-home-in-the-middle-of-a-pandemic-what-you-need-to-know.html "Re-Mortgaging Your Home In The Middle Of A Pandemic: What You Need To Know"), at work, at the supermarket, you will need fast charging, but mainly you need charging everywhere,” Hartman said.

If the infrastructure isn’t there then people will hesitate to [buy an electric car](https://www.financedigest.com/4-things-to-consider-before-buying-your-dream-car.html "4 Things To Consider Before Buying Your Dream Car") unless they are forced to,” he added.

Europe has more than 90 million lamp posts, millions of which can be used for charging, said Hartman, whose ubitricity also runs a lamp post charger network in Berlin.

The [European Commission knows urban chargers “will be essential to convincing more and more consumers](https://www.financedigest.com/european-airlines-see-travel-withstanding-consumer-squeeze-for-now.html "European airlines see travel withstanding consumer squeeze for now") to go electric,” and has formed an expert group to advise cities on how to deploy them, a spokesperson said.

‘PAINFUL EXPERIENCE’

Some cities [face a huge challenge](https://www.financedigest.com/factbox-the-challenges-automakers-and-now-tesla-face-with-humanoid-robots-2.html "Factbox-The challenges automakers, and now Tesla, face with humanoid robots").

New York state has set a goal for all new [passenger cars](https://www.financedigest.com/german-new-passenger-car-registrations-up-3-in-august-industry-source.html "German new passenger car registrations up 3% in August – industry source") and light-duty trucks to be zero-emission by 2035.

But New [York City currently has just 1,580 charging](https://www.financedigest.com/trump-charges-bring-new-york-zombie-case-back-to-life.html "Trump charges bring New York ‘zombie case’ back to life") plugs for around one million cars that rely on street parking.

“Owning an EV in a large city like New York is a really painful experience,” said Paul Suhey, co-founder of electric moped sharing startup Revel, which has launched the city’s first fast-charging hub.

An April study commissioned by New York [estimated electrifying its transportation would cost some $500 billion](https://www.financedigest.com/electric-kick-scooter-market-is-projected-to-reach-6-5-billion-by-2031-and-estimated-to-grow-at-11-5-cagr-between-2021-and-2031.html "Electric Kick Scooter Market is Projected to Reach .5 billion by 2031, And estimated to grow at 11.5% CAGR between 2021 and 2031").

In Los Angeles, which has the most chargers of any U.S. city, Blink Charging last [year bought city-run EV car](https://www.financedigest.com/uk-car-sales-hit-30-year-low-in-2022-but-could-grow-15-this-year-smmt.html "UK car sales hit 30-year low in 2022, but could grow 15% this year – SMMT") sharing network BlueLA, which has 100 vehicles and 200 charging stations.

Blink CEO Michael Farkas said local authorities want charging infrastructure in as many places as possible to encourage people to buy EVs, but companies cannot afford to shoulder the investments until ownership rises.

“You can’t just have a field of dreams, you’ll go broke unless the government wants to pay for it,” Farkas said.

Even in Norway, where state support put it at the forefront of the [electric shift](https://www.financedigest.com/vw-to-speed-up-electric-shift-in-five-year-plan.html "VW to speed up electric shift in five-year plan"), rolling out on-street charging is tough.

Oslo subsidizes larger public chargers and rapid chargers, [investments that pay off within three to six years](https://www.financedigest.com/liverpools-new-chinatown-perfectly-positioned-for-property-investment-this-chinese-new-year.html "Liverpool’s New Chinatown perfectly positioned for property investment this Chinese New Year"), Sture Portvik, who heads up its charging infrastructure efforts, said.

But making charging accessible for the 30% of car owners who lack designated parking in a city where bans on fossil-fuel [cars will start in the next](https://www.financedigest.com/6-tips-to-save-money-on-your-next-used-car-purchase.html "6 Tips to Save Money on Your Next Used Car Purchase") few years is a major challenge.

“It’s extremely important that everybody, regardless of their economic background, gets to be a part of the green shift,” Portvik said. And they will have to because in a few years they will have to [sell their diesel car.”](https://www.financedigest.com/3-tricks-to-get-a-better-price-when-selling-your-car.html "3 Tricks To Get a Better Price When Selling Your Car")

($1 = 0.7354 pounds)

(Additional reporting by Kate Abnett in Brussels; Editing by Alexander Smith)


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