# REVOLUTIONISING RETAIL; ZAPPER’S SMART PAYMENT SOLUTION ENABLES STORES TO INSTANTLY UNDERSTAND AND REWARD SHOPPERS
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2016-06-01
Category: NEWS
Category URL: https://financedigest.com/category/news
Meta Title: Zapper Revolutionising UK Convenience Retail Sector
Meta Description: Discover how Zapper is transforming payment processes in convenience stores with fast, secure transactions and instant digital rewards for customers.
URL: https://financedigest.com/revolutionising-retail-zappers-smart-payment-solution-enables-stores-to-instantly-understand-and-reward-shoppershtml

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_Whilst mobile payments are gaining momentum within the hospitality industry, Zapper has crossed verticals, launching into the UK convenience retail sector_

[Zapper](http://www.zapper.com) the fast growing, global data insights and mobile payment platform, has adapted its Pay-at-Counter solution, currently very successful in pre-pay hospitality environments, for convenience retail outlets in the UK. This smart system allows customers a fast alternative to pay for their items and gain immediate digital rewards. Zapper also saves stores valuable time and resources, providing instant customer data.

With an incredibly simple, reliable and robust solution, already proven globally, Zapper enables shoppers to open the app, scan a unique QR code at till [point to quickly pay then leave starred rate](https://www.financedigest.com/fed-officials-still-leaning-to-75-basis-point-rate-hike-in-july.html "Fed officials still leaning to 75-basis-point rate hike in July") and review feedback, instantly visible to the retailer. QR codes, although having been around for many years, are acknowledged by many, even retail behemoths such as Walmart, Shell & Tesco have developed apps, also using QR codes.

_Anish Keshwara,_ _Director of_ _KESHCO LIMITED,_ owns a number of stores in the Peterborough area and has agreed to trial the Zapper solution. We are always looking for [innovative ways to improve our in-store/customer experience and believe Zapper’s data insights and mobile payment platform is the future](https://www.financedigest.com/the-role-of-fintech-in-shaping-innovative-future.html "The Role of Fintech in Shaping Innovative Future") for retail convenience. We are therefore looking to trial Zapper in a number of our stores and are looking to build a long and [successful partnership.”](https://www.financedigest.com/xledgers-long-term-local-support-for-bristol-sport-a-successful-partnership.html "Xledger’s long-term local support for Bristol Sport – a successful partnership")

[Research has revealed](https://www.financedigest.com/the-pandemics-impact-on-working-mothers-new-research-reveals-that-two-thirds-have-stopped-working-or-now-work-less.html "The Pandemic’s Impact on Working Mothers: New Research Reveals That Two-Thirds Have Stopped Working or Now Work Less") the average customer visits their local convenience store 4.2 times per week with an average spend of just under £7.00. Zapper believes its solution to be thoroughly capable and sustainable, so will provide complete training, support and [marketing incentives](https://www.financedigest.com/industrial-automation-incentives-by-governments-in-emerging-economies-drive-industrial-robots-market-fmi-study.html "Industrial Automation Incentives by Governments in Emerging Economies Drive Industrial Robots Market: FMI Study") to ensure a seamless and enjoyable experience using the app in-store. The aim of this investment is to encourage adoption of the app and enable both shopper and retailer to understand just how simple and effective the Zapper solution is.

In 2015, [research highlights over 700 million paper vouchers were redeemed in the retail sector at a redemption value](https://www.financedigest.com/automotive-timing-chain-and-belt-market-to-be-valued-at-us-10-20-bn-by-2027-comprehensive-research-report-by-fmi.html "Automotive Timing Chain and Belt Market to be valued at US$ 10.20 Bn by 2027 – Comprehensive Research Report by FMI") of over £2 billion. However, each year retailer’s still lose countless amounts of [money when issuing and processing](https://www.financedigest.com/the-problem-with-current-anti-money-laundering-processes-a-lack-of-context.html "The problem with current Anti-Money Laundering processes: A lack of context") paper vouchers. With mislabelled items, compliance and human error, paper vouchers can be tricky to track and use effectively. Zapper enables retailers to overcome these problems by instantly issuing [digital offers](https://www.financedigest.com/digitization-to-offer-stewardship-to-the-robotic-surgery-market.html "Digitization to offer stewardship to the Robotic Surgery Market") to the customer, based on previous purchase habits and available immediately within the app. Offers can then be tracked, safely stored and redeemed automatically on the next shop, saving customers the hassle of carrying and processing paper vouchers. The perfect digital loyalty solution for both retailers and shoppers alike.

Gerry Hooper, CEO Zapper UK comments, “The Zapper solution has proven to be a huge success in the hospitality sector since its [launch into the UK just over a year](https://www.financedigest.com/with-uk-food-price-inflation-at-46-year-high-lawmakers-launch-probe.html "With UK food price inflation at 46-year high, lawmakers launch probe") ago. With a smarter time and labour saving solution, why wouldn’t retailers want to use Zapper and understand shoppers purchase habits and instantly reward loyalty?”

With a limited ability to currently capture shopper information, Zapper provides an instant [solution for retailers to survey their shoppers and understand individual trends](https://www.financedigest.com/automotive-navigation-solutions-market-size-and-key-trends-in-terms-of-volume-and-value.html "Automotive Navigation Solutions Market Size and Key Trends in Terms of Volume and Value") and habits. Consumer [data is key and this is currently](https://www.financedigest.com/shock-data-logger-market-2021-outlook-current-and-future-industry-landscape-analysis-2029.html "Shock Data Logger Market 2021 Outlook, Current and Future Industry Landscape Analysis 2029") captured manually. [Offering your shoppers](https://www.financedigest.com/amazon-offers-shoppers-10-to-pick-up-purchases-as-it-targets-delivery-costs.html "Amazon offers shoppers to pick up purchases as it targets delivery costs") the best possible experience is paramount. By using Zapper’s Pay-at-Counter solution, the digital tablet is also the perfect means of displaying rolling adverts to [customers about offers and updates whilst they are waiting to pay](https://www.financedigest.com/uks-nationwide-to-pay-340-million-pounds-to-customers-after-profit-leap.html "UK’s Nationwide to pay 340 million pounds to customers after profit leap").

Zapper’s [online portal enables retailers](https://www.financedigest.com/online-discounts-boost-struggling-uk-retailers-in-july.html "Online discounts boost struggling UK retailers in July") to analyse these valuable data insights with variables such as; time of day, total basket spend, regular items, plus instant rate and review feedback results. Using this data, retailers can understand shopper experiences, busy and quiet periods, transactions and [product performance](https://www.financedigest.com/panasonic-delays-production-of-new-tesla-battery-to-improve-performance.html "Panasonic delays production of new Tesla battery to improve performance") to adjust the staff and offers accordingly. They can also communicate directly with individual customers and reward by sending offers personalised to their previous shopping purchases – meaning no more paper coupons and unwanted offers.

Zapper’s specialised Z-Beacon technology uses innovative Bluetooth signals to directly communicate with shoppers, sending offers and alerts directly to the app to attract local shoppers and increase footfall. Retailers have access to many shoppers on a daily basis, and until recent years with the [development of email and digital marketing](https://www.financedigest.com/the-recombinant-parvovirus-antigens-market-to-be-on-an-auto-development-mode-with-digitization.html "The Recombinant Parvovirus Antigens Market to be on an auto-development mode with digitization"), shopper incentives had to be carried out manually by paper leafleting. This process was hard to measure and understand ROI. However, by using the Zapper app, retailers can instantly communicate on a general or individual basis depending on their requirements.

The [challenge for Zapper is to change both the retailers and shoppers](https://www.financedigest.com/walmarts-long-lasting-challenge-luring-budget-shoppers-back-to-its-stores.html "Walmart’s long-lasting challenge: luring budget shoppers back to its stores") habits. Conceived out of a digital empire in [South Africa](https://www.financedigest.com/covid-cant-break-south-africas-love-affair-with-shopping-malls.html "COVID can’t break South Africa’s love affair with shopping malls") and run by a leading team of technology professionals, Zapper is sustainable and adapting its ubiquitous solution for the future. With over 800,000 global downloads and live in over 10 countries, it’s clear mobile [payments is definitely a growing trend](https://www.financedigest.com/top-5-payment-trends-for-2016.html "TOP 5 PAYMENT TRENDS FOR 2016"). The UK team, based in Hertfordshire [provides valuable training and on-going support](https://www.financedigest.com/tech-amigos-provides-unrivalled-aws-cloud-service-support-for-autorama-groups-leading-brand-vanarama-2.html "Tech Amigos provides unrivalled AWS cloud service support for Autorama Group’s leading brand, Vanarama"), even a 24hour live support line, to ensure a seamless, successful and lasting relationship.

**Zapper Strengthens** [Leadership Team](https://www.financedigest.com/zivver-expands-leadership-team-names-three-new-c-level-executives.html "Zivver Expands Leadership Team, Names Three New C-level Executives")

An exciting time for Zapper as Jon Birt joins as Retail [Sales](https://www.financedigest.com/german-retail-sales-dip-more-than-forecast-in-august.html "German retail sales dip more than forecast in August") Director with over 25 Years Retail Account Management experience. Jon specialises in managing the convenience and symbol group sectors, which over the last few years also included a number of Tier 1 high-street retailers.

Having worked previously for BAT and more recently Payzone and InComm-Europe, Jon Birt joins the Zapper team at what is undoubtedly a very pivotal juncture with both a product and subsequent [service which will dramatically enhance the day-to-day operation within this rapidly developing retail sector](https://www.financedigest.com/why-the-financial-services-sector-could-thrive-in-the-subscription-economy.html "Why the Financial Services sector could thrive in the subscription economy").

Working alongside Jon will be Jason Cooling, who also has over 25 years retail experience, in both the UK and Ireland, and he joins the team as Retail [Commercial Director](https://www.financedigest.com/cavai-appoints-jonathan-pacey-as-commercial-director-apac.html "Cavai appoints Jonathan Pacey as Commercial Director, APAC"). Jason previously worked closely with many famous household names such as; Amazon, Argos, Tesco and Sainsbury, and also has great experience in other sectors including, [video gaming](https://www.financedigest.com/video-game-maker-cd-projekts-first-half-profit-beats-expectations.html "Video game maker CD Projekt’s first-half profit beats expectations") and tobacco. An asset to the Zapper team, Jason will be looking to [launch the Zapper solution into the retail sector and create many opportunities for this ubiquitous product](https://www.financedigest.com/new-product-launches-to-put-the-cod-liver-oil-market-in-a-good-stead.html "New Product Launches To Put The Cod Liver Oil Market In A Good Stead").

_Jason comments_, “I understand being a retailer requires an extraordinary amount of skill. You have many hats to wear and [must know](https://www.financedigest.com/must-know-facts-about-the-protection-class-rating-on-your-home.html "Must-Know Facts about the Protection Class Rating on Your Home") when to wear which in order to be successful. From serving customers and managing employees to stocking new inventory, the [job as a retailer](https://www.financedigest.com/britains-next-buys-failed-furniture-retailer-made-com-400-jobs-axed.html "Britain’s Next buys failed furniture retailer Made.com, 400 jobs axed") is never done and there is always room for improvement. Zapper offers the necessary tools, resources and support retailers need to [transform businesses](https://www.financedigest.com/the-modern-cfo-at-the-forefront-of-business-transformation.html "The Modern CFO: At the forefront of business transformation") to the future mobile payment age.”

Zapper already has thousands of restaurants using the system internationally. The Zapper app is free to download on Android, iOS and Windows Phone platforms. For more information about Zapper please visit: [www.zapper.com](http://www.zapper.com)


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