# Revenues jump 10 per cent at icelolly.com
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2016-04-29
Category: NEWS
Category URL: https://financedigest.com/category/news
Meta Title: Icelolly.com Sees 10% Revenue Jump with Focus on Customer
Meta Description: Discover how icelolly.com's focus on customer satisfaction led to a 10% jump in revenues. Compare top holiday deals and save money today!
URL: https://financedigest.com/revenues-jump-10-per-cent-at-icelolly-comhtml

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A focus on putting the [customer](https://www.financedigest.com/accountancy-firm-brookson-uses-artificial-intelligence-to-improve-customer-insight-and-prevent-churn.html) at the heart of its [business](https://www.financedigest.com/how-to-start-a-business-in-louisiana.html) and driving marketing initiatives has seen revenues jump 10 per cent at holiday price comparison website icelolly.com

Leeds-based icelolly.com, which employs almost 50 people and celebrated its 10th anniversary last year, saw revenues jump from £2.7m in the first three months of 2015 to £3m in the same period this year.

The company compares over 100 million holiday offers from some of the UK’s top travel companies. It has well over 20 million visitors to its site each year.

Backed by Palatine Private Equity in late 2013 following a management buyout, icelolly.com said its growth was largely down to a “shift in focus to quality [customer](https://www.financedigest.com/accountancy-firm-brookson-uses-artificial-intelligence-to-improve-customer-insight-and-prevent-churn.html) care.”

Over the past two years, the [business](https://www.financedigest.com/how-to-start-a-business-in-louisiana.html) has conducted a stringent review of all advertising partners and introduced a strict code of conduct and compliance to ensure that they meet icelolly.com’s high standards.

Icelolly.com has also led a number of successful TV campaigns and sponsorships over the years and is currently the official sponsor of ITV’s prime time Saturday night show _Bang On The Money_.

Andrew Latham, CEO at icelolly.com, said: “We’ve made huge strides despite challenging market conditions. It’s fantastic that consumers are increasingly turning to icelolly.com to compare prices and save money on their holidays. Much of our [growth has been down to positioning the customer at the heart of our business](https://www.financedigest.com/covid-19-is-impacting-the-variable-speed-drive-market-size-business-revenue-forecast-leading-competitors-and-growth-trends-2028.html "COVID-19 Is Impacting The Variable Speed Drive Market | Size, Business Revenue Forecast, Leading Competitors And Growth Trends 2028"), which has seen [customer](https://www.financedigest.com/accountancy-firm-brookson-uses-artificial-intelligence-to-improve-customer-insight-and-prevent-churn.html) satisfaction scores soar and repeat visits increase.

“We now have a network of over 25 partners who all work tirelessly to [offer the best holiday deals](https://www.financedigest.com/philip-morris-offers-eu-concessions-in-16-billion-swedish-match-deal.html "Philip Morris offers EU concessions in billion Swedish Match deal") and we will continue to strengthen these relationships as we target further growth.”


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