# Retail pricing software company bolsters leadership team Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2019-01-05 Category: TECHNOLOGY Category URL: https://financedigest.com/category/technology Meta Title: BlackCurve Strengthens Leadership Team with Industry Meta Description: Price management company BlackCurve boosts team with new Chairman and Technical Advisor, following investments and progress in product development. URL: https://financedigest.com/retail-pricing-software-company-bolsters-leadership-teamhtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/retail-pricing-software-company-bolsters-leadership-team-1736840156700-compressed.jpg) Price management and optimisation company, BlackCurve, has strengthened its leadership team with the appointment of software entrepreneur Martin Fincham as Chairman and Chee Wong, the former COO of Shazam, as Technical Advisor. This follows a £500,000 investment from Mercia Fund Managers and software entrepreneur and investor, Nick Kingsbury, earlier this year. Since raising the seed round, BlackCurve has continued to bolster its team, expand its client base and make strong progress building out its product, including key integrations with BigCommerce, Magento and Shopify. ![L-r CEO of BlackCurve Philip Huthwaite and Chair Martin Fincham](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/blackcurve-philip-huthwaite-1736840156742-compressed.jpg) L-r CEO of BlackCurve Philip Huthwaite and Chair Martin Fincham Martin brings over 30 years of industry experience to the BlackCurve leadership team. Having founded his first software company aged 24, Martin sold this business six years later and then worked with the acquirer in Silicon Valley for five years. Most recently, he was the CEO of LANSA, a global B2B software vendor, where he delivered a sevenfold increase in EBITDA. Chee has a strong track record in delivering complex business [transformation](https://www.financedigest.com/the-modern-cfo-at-the-forefront-of-business-transformation.html "The Modern CFO: At the forefront of business transformation") initiatives and introducing new products and services to both consumers and businesses. He has almost 30 years’ experience working with international companies, including Cable & Wireless, Shazam, Hailo and CrowdSurge. **CEO of BlackCurve, Philip Huthwaite, said:** “Martin has an exceptional talent for supporting fast [growth businesses](https://www.financedigest.com/how-technology-consultants-impact-business-growth.html "How Technology Consultants Impact Business Growth"). As we push for both UK and international expansion, having a chairman on board that is not afraid to [challenge us and ask difficult questions will prove to be fundamental to our progression](https://www.financedigest.com/global-lycopene-market-outlook-business-challenges-investment-opportunities-progression-status-revenue-expectation-and-forecast-2022-2029.html "Global Lycopene Market Outlook Business Challenges, Investment Opportunities, Progression Status, Revenue Expectation and Forecast 2022-2029"). “With our focus on [customer acquisition](https://www.financedigest.com/rationalfx-drives-customer-acquisition-with-regtech-platform-from-trunarrative.html "RationalFX drives customer acquisition with RegTech platform from TruNarrative"), Chee will be vital in ensuring our platform is fit for purpose and scalable. The success of Shazam and its recent exit to Apple speaks for itself. We have the perfect partner in Chee to support our [future technology](https://www.financedigest.com/how-open-source-technology-is-securing-the-future-of-financial-services.html "How open-source technology is securing the future of financial services") plans.” ![L-r Technical Advisor Chee Wong & Charles Huthwaite Technical Director of BlackCurve](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/chee-wong-charles-huthwai-1736840156708-compressed.jpg) L-r Technical Advisor Chee Wong & Charles Huthwaite Technical Director of BlackCurve **Martin said:** “I’m [impressed by how easily the BlackCurve platform ingests sales](https://www.financedigest.com/hyperkalaemia-treatment-market-sale-will-apprehended-to-see-impressive-growth-in-near-future.html "Hyperkalaemia Treatment Market Sale Will Apprehended To See Impressive Growth In Near Future") history, website metrics and competitor prices to then generate pricing recommendations that are simple to understand. I believe that this combination of data science and next-gen analytics software will become standard practice in retail and I look forward to helping the BlackCurve team [secure a market leading](https://www.financedigest.com/industrial-cyber-security-solutions-and-services-strong-increase-in-user-base-pans-out-for-north-america-to-lead-market.html "Industrial Cyber Security Solutions and Services – Strong Increase in User Base Pans Out for North America to Lead Market") position.” **Chee explained:** “I’m excited by BlackCurve’s product vision and having been involved in an advisory role over the past few months, I am happy to deepen my involvement to steer BlackCurve [towards its next](https://www.financedigest.com/the-next-generation-dermatoscopes-market-show-a-steep-inclination-towards-digitization.html "The Next Generation Dermatoscopes Market show a steep inclination towards digitization") stage of growth.” **Chris Kilroy, Investment Manager at Mercia, said:** “BlackCurve has [made](https://www.financedigest.com/sweden-finland-and-turkey-have-made-progress-on-nato-membership-sweden-says.html "Sweden, Finland and Turkey have made progress on NATO membership, Sweden says") great progress since we led its seed investment round earlier this year and the appointment of Martin and Chee is strong validation of the progress that the company is making. Both of them bring a wealth of commercial and technical experience to the company and I’m looking [forward to working with the expanded BlackCurve team as it moves to its next phase](https://www.financedigest.com/life-is-moving-forward-china-declares-new-covid-phase.html "‘Life is moving forward’: China declares new COVID phase") of growth.” ![BlackCurve Product Team and Chee Wong (middle)](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/blackcurve-product-team-and-1736840156715-compressed.jpg) BlackCurve Product Team and Chee Wong (middle) BlackCurve’s cloud-based software, which is powered by explainable [artificial intelligence](https://www.financedigest.com/types-of-artificial-intelligence.html "artificial intelligence") (AI), supports retailers with achieving the optimal pricing for their products and has the potential to increase their profitability by upwards of 30%. L-r CEO of BlackCurve Philip Huthwaite and Chair Martin Fincham L-r Technical Advisor Chee Wong & Charles Huthwaite Technical Director of BlackCurve BlackCurve Product Team and Chee Wong (middle) --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---