# Recipe for Success: Sausalitos Announces Blockchain-Powered Loyalty Program Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2018-05-31 Category: BUSINESS Category URL: https://financedigest.com/category/business Meta Title: Sausalitos Rolls Out Blockchain-Based Loyalty Program Meta Description: Sausalitos, Germany’s top cocktail bar chain, introduces a loyalty programme powered by blockchain. Earn Sausalitos Coins for purchases and more! URL: https://financedigest.com/recipe-for-success-sausalitos-announces-blockchain-powered-loyalty-programhtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/fd310518-3-1736842678841-compressed.jpg) _German cocktail bar chain rolls out loyalty program on the blockchain_ Germany´s leading cocktail bar and restaurant chain, Sausalitos, has revealed it will roll out a new [loyalty](https://www.financedigest.com/crypto-to-go-lattesso-launches-loyalty-program-on-the-blockchain.html) program, creating a [blockchain-based](https://www.financedigest.com/94-of-financial-services-executives-believe-boards-have-bought-into-blockchain-synechron-survey-shows.html) cryptocurrency in the process. Sausalito’s ERC20 token, the Sausalitos Coin, will be offered through the qiibee infrastructure, a specialized plug and play solution for loyalty programs on the established Ethereum blockchain. Customers who download the Sausalitos app will earn Sausalitos Coins every time they make a purchase at the restaurant, simply by scanning a QR code. Sausalitos’ customers will also be able to exchange their tokens for cash, cryptocurrencies, and [loyalty](https://www.financedigest.com/crypto-to-go-lattesso-launches-loyalty-program-on-the-blockchain.html) tokens from other brands. A pre-launch will take place starting from June 15, with the Sausalitos app due to be [introduced at the cocktail bar chain](https://www.financedigest.com/amazon-introduces-seller-storage-service-to-tackle-supply-chain-woes.html "Amazon introduces seller storage service to tackle supply chain woes"). To avail of the qiibee infrastructure, brands [need to purchase QBX on the public market](https://www.financedigest.com/why-you-need-to-embrace-nostalgia-marketing-right-now.html "Why You Need to Embrace Nostalgia Marketing Right Now"). Upon purchase, a smart contract creates the loyalty tokens which are then sent to the brands and all brand tokens — including Sausalito’s Sausalitos Coin and Lattesso’sLattessocoin — are tied to the qiibee token (QBX). For instance, if Sausalitos chooses to push a particular beverage during happy hour, it will reward customers with Sausalitos Coins and, in turn, will ask the beverage brand to purchase Sausalitos Coins. This way, brand tokens have real value outside of the brand context. The partnership is also significant for qiibee’s TGE which will take place this summer. Sausalitos, like Lattesso, has invested a significant amount in qiibee’s [ongoing private sale](https://qiibee.com/tokensale). “As frontrunners in the race to [embrace emerging technology](https://www.financedigest.com/cfos-need-to-embrace-todays-technology-for-tomorrows-success.html "CFOs need to embrace today’s technology for tomorrow’s success "), Sausalitos is pleased to be one of the first restaurants in Germany to adopt a [blockchain-powered](https://www.financedigest.com/94-of-financial-services-executives-believe-boards-have-bought-into-blockchain-synechron-survey-shows.html) [loyalty](https://www.financedigest.com/crypto-to-go-lattesso-launches-loyalty-program-on-the-blockchain.html) platform,” said Christoph Heidt, CEO of Sausalitos. “Traditional loyalty programs and rewards schemes are often seen as short-term fads and there are a number of reasons for this. Most notably, too many reward programs motivate existing or [potential customers without delivering real](https://www.financedigest.com/the-real-potential-of-web-3-0-and-blockchain-for-business.html "The Real Potential of Web 3.0 and Blockchain for Business") value, usability or freedom. We believe the Sausalitos app offers the [solution to these issues by providing higher engagement](https://www.financedigest.com/the-patient-engagement-solutions-market-to-grow-on-a-satisfactory-note.html "The Patient Engagement Solutions Market to grow on a satisfactory note") and customer lifetime value, all while mitigating the risks of a huge data breach by being on the blockchain,” he continued. With 41 chains located throughout Germany, this is the first time the food and beverage behemoth has ventured into the [blockchain space — making it one of the first restaurants in Germany to lead the way](https://www.financedigest.com/three-ways-blockchain-is-transforming-payments.html "Three ways blockchain is transforming payments") with the adoption of this new technology. Co-founder and CEO of qiibee, Gabriele Giancola, said: “Blockchain has the power to revolutionize the restaurant [industry and qiibee is at the forefront of making that happen by providing a loyalty platform and developer interface on which every loyalty application](https://www.financedigest.com/automotive-soft-trim-interior-materials-market-size-key-players-growth-factors-regions-and-applications-industry-forecast-by-2026.html "Automotive Soft Trim Interior Materials Market Size, Key Players, Growth Factors, Regions and Applications, Industry Forecast by 2026") can be tokenized. Customers of Sausalitos will be able to exchange their Sausalitos Coins for food and drinks or, alternatively, they can trade them for other branded tokens, and eventually for cash or cryptocurrencies.” --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---