# Putting collaboration and community at the heart of the metaverse
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2021-11-03
Category: NEWS
Category URL: https://financedigest.com/category/news
Meta Title: Unlocking the Mobile Metaverse with Avakin Life
Meta Description: Step into a world of inclusion and expressionism with Lockwood Publishing's Avakin Life. Join over 200 million users in shaping a virtual utopia!
URL: https://financedigest.com/putting-collaboration-and-community-at-the-heart-of-the-metaversehtml

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_By **Oliver Kern,**_ _Chief Commercial Officer at Lockwood Publishing_

![](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/36-1736837479873-compressed.jpg)

**Provide an intro into Lockwood Publishing, creators of the global phenomenon Avakin Life?**

Lockwood is the creators of Avakin Life – the world’s most inclusive mobile metaverse. With over 200 [million registered users](https://www.financedigest.com/spotifys-monthly-active-users-top-500-million-beat-estimate.html "Spotify’s monthly active users top 500 million, beat estimate"), Avakin Life is a community that is centered around creativity, inclusion and expressionism. Lockwood builds unreal experiences for authentic people and by focusing on creativity, not [competition has created a virtual world](https://www.financedigest.com/how-music-sound-can-help-financial-brands-differentiate-in-a-competitive-world.html "How Music & Sound Can Help Financial Brands Differentiate in a Competitive World") where everyone can express their true self.

**What is the metaverse?**

At its core, the metaverse is a virtual [world based on the real world which users can socialise in and help shape – whether that’s by attending](https://www.financedigest.com/world-leaders-to-attend-queen-elizabeths-funeral.html "World leaders to attend Queen Elizabeth’s funeral") events, creating clothes and artwork or even contributing ideas about future locations.

It’s often talked about as the next evolution of the internet – a [living breathing world](https://www.financedigest.com/cheapest-countries-to-live-in-the-world.html "Cheapest countries to live in the world") which will replace 2d websites. Although the original concept comes from Neal Stephenson’s dystopian fiction, the [way the metaverse is being realised today](https://www.financedigest.com/4-ways-todays-investor-can-future-proof-their-assets.html "4 Ways Today’s Investor Can Future Proof their Assets") represents a huge sense of hope and optimism. It’s [digital nature means](https://www.financedigest.com/lloyds-goes-digital-but-what-does-that-mean-for-loyalty.html "LLOYDS GOES DIGITAL – BUT WHAT DOES THAT MEAN FOR LOYALTY?") it’s a space where everyone can explore their passions and interests – even if those are things they aren’t ready to explore in the physical world.

**What are the benefits of a mobile metaverse?**

Mobile rules the world: The majority of internet traffic and social connections happen on mobile.\* The beauty of the metaverse is its ability to remove the limitations we are faced with in the [real world – a mobile metaverse takes this one step](https://www.financedigest.com/from-static-office-to-dynamic-brand-hq-five-steps-to-reviewing-your-real-estate.html "From static office to dynamic brand HQ: Five steps to reviewing your real estate") further. Being able to transport your [digital world](https://www.financedigest.com/be-the-digital-eyes-and-ears-of-your-business-from-anywhere-in-the-world.html "Be the digital eyes and ears of your business – from anywhere in the world!") around with you wherever you go unlocks another level of freedom and creativity that simply wouldn’t be possible otherwise. Players are able to stay connected at all times, and it’s this blurring of the lines between the on/offline spaces that means the [metaverse is able](https://www.financedigest.com/death-and-taxes-why-you-wont-be-able-to-escape-one-in-the-metaverse.html "Death and taxes—why you won’t be able to escape one in the metaverse") to adopt another layer of realism.

\* [https://techjury.net/blog/mobile-vs-desktop-usage/#gref](https://techjury.net/blog/mobile-vs-desktop-usage/#gref) [https://www.broadbandsearch.net/blog/mobile-desktop-internet-usage-statistics](https://www.broadbandsearch.net/blog/mobile-desktop-internet-usage-statistics) [https://wearesocial.com/blog/2020/01/digital-2020-3-8-billion-people-use-social-medi](https://wearesocial.com/blog/2020/01/digital-2020-3-8-billion-people-use-social-medi) [a](https://wearesocial.com/blog/2020/01/digital-2020-3-8-billion-people-use-social-medi)

[https://datareportal.com/social-media-users](https://datareportal.com/social-media-users)

**How important is community when considering innovation and design of the metaverse?**

The [success of the metaverse is built by the community](https://www.financedigest.com/strategic-budgeting-ensures-success-of-community-support-programs.html "Strategic Budgeting Ensures Success of Community Support Programs"), for the community. Many of Lockwood’s most successful tweaks and innovations have come off the [back of taking on board](https://www.financedigest.com/shareholder-group-iss-backs-barclays-board-over-former-ceo-staley.html "Shareholder group ISS backs Barclays board over former CEO Staley") what their users need. The relationship between user and developer has never been more important. With the rise of the metaverse, users have never been in such [close contact with those responsible for developing their digital](https://www.financedigest.com/utilising-digital-tools-to-close-the-finance-and-accounting-skills-gap.html "Utilising digital tools to close the finance and accounting skills gap") space. Users have never been more willing to speak up for what they want from their experiences and developers have never been so willing to listen. The [future of the metaverse](https://www.financedigest.com/what-is-the-future-of-banking-in-the-metaverse.html "What is the future of banking in the metaverse?") will be underpinned by how this relationship continues to grow.

**How does Avakin Life provide an inclusive, safe environment for users to enjoy the [game and connect with millions](https://www.financedigest.com/mobile-games-developer-huuuge-says-has-24-2-million-at-svb.html "Mobile games developer Huuuge says has .2 million at SVB") around the world?**

The safety of players always remains of the utmost importance. Lockwood understands the importance of privacy and has outlined a clear Privacy Policy to ensure that a player’s personal details aren’t ever jeopardised. As well as this, Lockwood welcomes and celebrates players from all backgrounds – it’s something they view as one of their greatest strengths.

The Avakin Life creators also have a clear stance on any form of online abuse and will always seek to take strong action against those caught. The metaverse Lockwood has built is empowered by its diversity and will always look to celebrate it. No player should feel like they can’t express the most authentic version of themselves.

**How do brand partnerships with fashion, lifestyle and music brands impact engagement?**

In game brand partnerships have gone from being a vision into the future to being something very much in the here and now. Unsurprisingly, this was [accelerated by the pandemic](https://www.financedigest.com/post-pandemic-tech-innovation-the-role-of-accelerators-and-5g-testbeds.html "Post pandemic tech innovation: The role of accelerators and 5G testbeds"), as brands realised they couldn’t rely on traditional advertising techniques to reach their audience.

The metaverse was the [perfect replacement – somewhere brands could create experiences for people to enjoy while stuck at home](https://www.financedigest.com/viva-el-vino-perfect-spanish-homes-for-wine-lovers-as-unwto-raises-a-glass-to-wine-tourism.html "Viva el vino! Perfect Spanish homes for wine lovers as UNWTO raises a glass to wine tourism"). From in-game concerts through to iconic fashion items, the metaverse gives [brands a chance to create meaningful](https://www.financedigest.com/does-the-monzo-effect-mean-banks-will-need-to-rethink-brand-building.html "Does the ‘Monzo effect’ mean banks will need to rethink brand building?") moments, rather than easily forgettable ads. We’ve worked with some great brands to create unique experiences for our audience – most recently working with TheSoul Publishing to host a [launch party for the new single from digital](https://www.financedigest.com/igtb-launch-digital-transaction-banking-available-as-saas.html "iGTB launch Digital Transaction Banking available as SaaS") artist Polar.

Brands are now looking to the metaverse to [lead the way](https://www.financedigest.com/bank-of-the-future-challengers-leading-the-way-to-cloud-adoption.html "Bank of the future – challengers leading the way to cloud adoption") as opposed to being a couple of steps behind as it previously might have been. The digital [world is being seen as the perfect stage](https://www.financedigest.com/analysis-at-world-cup-saudi-crown-prince-moves-back-on-to-global-stage.html "Analysis-At World Cup, Saudi crown prince moves back on to global stage") to introduce new products. The metaverse’s ability to instantly connect [people all over the world gives it a serious edge when thinking](https://www.financedigest.com/55-of-people-who-regularly-play-sport-dont-think-being-verbally-abusive-to-another-player-makes-them-a-bad-sport.html "55% OF PEOPLE WHO REGULARLY PLAY SPORT DON’T THINK BEING VERBALLY ABUSIVE TO ANOTHER PLAYER MAKES THEM A BAD SPORT") about engagement.

**What does the [future of digital](https://www.financedigest.com/future-of-finance-2023-digital-transformation.html "Future of Finance 2023: Digital Transformation") events look like?**

In a word – limitless! There are no boundaries as to how far and wide the [future of digital](https://www.financedigest.com/the-future-of-fintech-forging-ahead-with-digital-transformation.html "The future of fintech: Forging ahead with digital transformation") events can grow. It seems like with each passing month the metaverse is expanding. We’ve already seen in some cases the rise of [digital events superseding real life](https://www.financedigest.com/for-refugees-in-cameroon-digital-ids-are-a-life-changer.html "For refugees in Cameroon, digital IDs are a life changer") ones. Players are attracted to the never-ending sense of possibility, as are developers. It’s an exciting future, and one that can only bring us closer together!


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