# Puma hones focus on speed in Olympic battle with Adidas and Nike
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2021-09-08
Category: TRADING
Category URL: https://financedigest.com/category/trading
Meta Title: Puma Olympic Battle: Speed Focus vs. Adidas & Nike
Meta Description: See how Puma is racing ahead in the competition with a focus on speed at the Olympics, partnering with Jamaica's sprint champions. Boosting sales of runni
URL: https://financedigest.com/puma-hones-focus-on-speed-in-olympic-battle-with-adidas-and-nike-2html

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_By_ **_Dr. Pooja Lekhi,_** _Professor at_ [_University Canada West_](https://www.ucanwest.ca/)

With its ease of access and options, online trading has become increasingly popular in recent years.

**How to Get Started**

To start trading online, first, you need to find a good online stock broker and open a stock brokerage account.

Become familiar with the account interface and take advantage of the free trading tools offered exclusively to clients. Many brokers offer virtual trading options.

Start studying the market every day and [research stocks](https://www.financedigest.com/3-essential-types-of-stock-research-tools.html "3 Essential Types of Stock Research Tools") and other financial instruments. Websites such as [Yahoo Finance](https://ca.finance.yahoo.com/?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAAE3p_j1gKhyn42X5yCHC3Uds7N00qo1xd3qe95af-Om0R_SdlXagBnyUUHohz6q5OK1juZp3ZqXQPMwA41QhSu36fSl8sfJ5BxVZ5B0O1WF01hAU8oc3JiAm7wWon8gmOlYXpzyDLyv6wzp4z_ZU6Vm01HBGDGCektOPAfDS-LXs), [MarketWatch](https://www.marketwatch.com/), the [Financial Times](https://www.ft.com/markets) and [CBS MoneyWatch](https://www.cbsnews.com/moneywatch/) are great resources for new investors. For more sophisticated information and market updates, follow [The Wall Street Journal](https://www.wsj.com/news/markets?mod=nav_top_section) and [Bloomberg](https://www.bloomberg.com/).

**The [Benefits of Online](https://www.financedigest.com/the-benefits-of-developing-online-stores-through-shopify.html "The Benefits of Developing Online Stores Through Shopify") Trading**

First and foremost, online trading is convenient. To get started, you only have to open a trading account online, and you can start trading right away. There is no need to visit the bank or call a broker, saving you time and effort.

Another [benefit is the low](https://www.financedigest.com/unlocking-the-code-how-to-benefit-from-low-code-platforms.html "Unlocking the code – How to benefit from low code platforms") cost. When you work through a stockbroker you have to pay a fee or a commission, which are calculated using traditional methods. [Online trading fees are much lower than fees charged](https://www.financedigest.com/tesco-to-charge-online-booker-suppliers-new-fulfilment-charge.html "Tesco to charge online, Booker suppliers new fulfilment charge") by brokers. And with large volume transactions, you can often negotiate a lower fee.

Thirdly, you can easily buy or sell the securities at your convenience. The online trading portal has an advanced interface, which allows you to see your portfolio performance, and this can help evaluate the [profit or loss on the investment](https://www.financedigest.com/quantamental-investment-trends-to-make-profits-through-creative-skills.html "Quantamental Investment Trends to Make Profits Through Creative Skills").

This means you can have better control over the portfolio. You can review your transactions anytime and make decisions with minimal interference.

And lastly, one of the biggest benefits is the speed and efficiency – you can buy or [sell stocks](https://www.financedigest.com/stocks-jump-as-treasury-yields-ease-and-oil-prices-sell-off.html "Stocks jump as Treasury yields ease and oil prices sell off") with just a few clicks, allowing you to make quick transactions and generate earnings faster.

**Learning Trading Strategies**

For trading in financial markets​, you need to [understand several popular trading](https://www.financedigest.com/a-brits-guide-to-understanding-commodity-trading.html "A Brit’s Guide to Understanding Commodity Trading") strategies, including:

- **News trading strategy** ​​ involves trading based on the latest news and market expectations, both before and following news releases. Traders need to assess the news immediately after it is released and make a quick decision to buy or sell the securities.
- **The end-of-day trading strategy** involves trading near the close of markets. Traders can then speculate price movement based on the price action and indicators. They use risk [management](https://www.financedigest.com/aon-launches-new-catastrophe-model-to-manage-the-risk-of-icelands-most-disastrous-peril-earthquake.html "Aon launches new catastrophe model to manage the risk of Iceland’s most disastrous peril: Earthquake") orders like stop-loss orders and a take-profit order to reduce any overnight risk.
- **Swing trading strategy** refers to trading both sides of the movement. Swing [traders ‘buy’ a security when they predict the market](https://www.financedigest.com/analysis-bond-traders-get-their-swagger-back-in-rate-obsessed-markets.html "Analysis-Bond traders get their swagger back in rate-obsessed markets") to rise and ‘sell’ a security when they predict the market to fall. It is based on a technical approach to analyzing markets by studying charts and trends.
- **[Day trading](https://www.financedigest.com/stocks-fall-treasury-yields-rise-upon-final-2022-trading-day.html "Stocks fall, Treasury yields rise upon final 2022 trading day") strategy** is about taking advantage of price fluctuations in-between market open and close hours. Day traders follow an organized trading plan that quickly adapts to fast market movements.
- **Position trading** is a popular trading strategy where a trader holds a position for a long time, mainly months or years, ignoring [minor price](https://www.financedigest.com/edfs-minority-shareholders-scramble-to-challenge-nationalisation-price.html "EDF’s minority shareholders scramble to challenge nationalisation price") fluctuations to reap profits from long-term trends.
- **The scalping strategy** is about​ [placing very short-term trades with small](https://www.financedigest.com/queens-final-resting-place-is-a-small-chapel-in-historic-windsor-castle.html "Queen’s final resting place is a small chapel in historic Windsor Castle") price movements. Scalpers aim to ‘scalp’ a small profit from each trade and believe in accumulating small profits.

**How to Analyse the** [Stock Market](https://www.financedigest.com/us-stock-futures-bonds-rally-as-markets-flirt-with-fed-pause.html "US stock futures, bonds rally as markets flirt with Fed pause")

[Stock market analysis is a technique used to make investment](https://www.financedigest.com/compelling-tips-to-make-profitable-investments-in-the-stock-market.html "Compelling Tips to Make Profitable Investments in the Stock Market") decisions by studying past and current data. There are two basic types of stock analysis – fundamental analysis and technical analysis.

Fundamental analysis measures a [security’s intrinsic value by examining related economic and financial](https://www.financedigest.com/5-steps-to-strengthening-your-online-financial-security.html "5 Steps to Strengthening Your Online Financial Security") factors. Fundamental analysts look at the metrics on a company’s financial statements – balance sheet, income statement, cash flow statement and footnotes. They check a company’s profitability, liquidity, solvency, efficiency, growth trajectory and leverage. Different ratios can be used to determine a company’s soundness before investing.

The second method of stock analysis is technical analysis. Technical analysts track past price movements and volume, as well as the [demand and supply](https://www.financedigest.com/oil-rises-on-tight-supplies-trade-choppy-on-demand-worries.html "Oil rises on tight supplies; trade choppy on demand worries") factors that move the market. Charts are a key tool for technical analysts as they illustrate a [stock’s trend within a specific period of time](https://www.financedigest.com/stock-pickers-reckon-its-time-to-move-on-from-central-banks.html "Stock pickers reckon it’s time to move on from central banks").

**Trading Guide for Beginners**

As a beginner, first, you need to open an account with an online stock brokerage. Take your time researching the reputation, fees and reviews for different options.

Big firms like JP Morgan, Fidelity, Vanguard and Merrill [provide both online and app-based trading](https://www.financedigest.com/whats-in-store-for-2016-leading-online-trading-services-provider-easy-forex-reveals-predictions-for-the-new-year.html "WHAT’S IN STORE FOR 2016? LEADING ONLINE TRADING SERVICES PROVIDER EASY-FOREX REVEALS PREDICTIONS FOR THE NEW YEAR") tools. There are other easy-to-use apps, such as Robinhood, WeBull, Acorns, Stash and SoFi for small trades.

The next step is to start researching securities. [stocks may not be the best option for beginners](https://www.financedigest.com/stock-trading-platforms-for-beginners.html "Stock Trading Platforms for Beginners") due to limited knowledge. You can try exchange-traded funds (ETFs) instead. ETFs allow [investors to buy a bundle of stocks](https://www.financedigest.com/influx-of-one-time-investors-swapping-stocks-for-bricks-and-mortar-reports-agency.html "Influx of ‘one-time’ investors swapping stocks for bricks and mortar reports agency") at once. This can help if you cannot choose one company over another. Or you can diversify your portfolio by investing in different assets like [bonds or commodities to minimize risk if the stock market](https://www.financedigest.com/stocks-up-bond-yields-fall-as-markets-mull-a-fed-policy-pause.html "Stocks up, bond yields fall as markets mull a Fed policy pause") takes a downturn.

**How to Maximize Your Investment**

The best way to maximize investment return is diversification – combining multiple asset classes that are different (stocks, ETFs, [Real Estate](https://www.financedigest.com/from-static-office-to-dynamic-brand-hq-five-steps-to-reviewing-your-real-estate.html "From static office to dynamic brand HQ: Five steps to reviewing your real estate") Investment Trusts, commodities, global bonds, CDs) to a portfolio with an appropriate percentage allocation to each class. Since asset classes correlate differently, an optimal asset mix can increase the return on your investment tremendously and reduce the overall portfolio risk.


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