# Puma expects Q2 sales growth below full-year target
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2023-04-26
Category: NEWS
Category URL: https://financedigest.com/category/news
Meta Title: Puma Expects Q2 Sales Growth Below Full-Year Target
Meta Description: Learn why German sportswear maker Puma expects Q2 sales to grow below full-year target due to high inventory levels and market challenges.
URL: https://financedigest.com/puma-expects-q2-sales-growth-below-full-year-targethtml

![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/2023-04-26t061650z1lynxmpej3p082rtroptp4puma-results-522x354-1-1736814098943-compressed.jpg)

# Puma expects Q2 sales growth below full-year target

(Reuters) – German sportswear maker Puma on Wednesday said it expected second-quarter sales to grow at a low- to mid-single-digit percentage rate, below its full-year target, due to high inventory levels and ongoing challenges in the market.

The company said it expected its profit and margins to be under more pressure in the first half of 2023 than in the second half. It added currency effects, promotional activity and raw material prices would keep weighing on profitability through the year.

Like other consumer brands and retailers, including rivals Adidas and Nike, Puma has focused on getting rid of excess inventory [amid slowing demand](https://www.financedigest.com/demand-for-temperature-controlled-pharma-packaging-solutions-to-reach-over-us-9-bn-by-2030-fmi-projects-a-decline-till-q2-2020-amid-covid-19-pandemic.html "Demand for Temperature Controlled Pharma Packaging Solutions to Reach over US$ 9 Bn by 2030; FMI Projects a Decline till Q2 2020 Amid COVID-19 Pandemic"), which have put pressure on margins in the sporting goods sector.

Puma’s revenue rose to 2.19 [billion euros](https://www.financedigest.com/amazon-com-to-invest-over-1-billion-euros-in-european-electric-van-truck-fleet.html "Amazon.com to invest over 1 billion euros in European electric van, truck fleet") ($2.41 billion) in the first quarter from 1.91 billion euros in 2022, ahead of the 2.15 billion expected by analysts, according to Refinitiv Eikon data.

The company said strong [growth globally](https://www.financedigest.com/kelda-technology-pushes-ahead-with-global-growth-plans-afternew-appointment.html "Kelda Technology pushes ahead with global growth plans afternew appointment"), including Greater China, helped it offset a weaker performance in the over-inventoried U.S. market.

Puma confirmed its full-year outlook for currency adjusted revenue growth in high single digits, and an operating profit of between 590 [million and 670 million euros](https://www.financedigest.com/sp-global-fined-1-1-million-euros-for-premature-credit-rating-publications.html "S&P Global fined 1.1 million euros for premature credit rating publications").

($1 = 0.9103 euros)

(Reporting by Linda Pasquini and Elizaveta Gladun in Gdansk; Editing by Milla Nissi)


---
This blog is powered by Superblog. Visit https://superblog.ai to know more.
---