# Private equity funds approach Italy’s Serie A to explore media rights deal -sources
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2018-01-13
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: Private Equity Firms Eye Serie A Media Business Investment
Meta Description: Apax Partners, Three Hills Capital Partners, Carlyle Group, and Searchlight Capital express interest in Serie A's media business, following failed rights
URL: https://financedigest.com/private-equity-funds-approach-italys-serie-a-to-explore-media-rights-deal-sources-2html

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_By_ **_Ravi Krishnamoorthi,_** _Sr. Vice President & Head of Business and Application Services at Fujitsu in EMEIA_

Ravi Krishnamoorthi, Sr. Vice President & Head of Business and Application Services, **shares his [predictions on the digitally disrupted world including the importance of partnerships in the business](https://www.financedigest.com/disruption-and-innovation-four-predictions-for-the-business-landscape-in-2016.html "DISRUPTION AND INNOVATION – FOUR PREDICTIONS FOR THE BUSINESS LANDSCAPE IN 2016") ecosystem, enterprise wearables and blockchain – not just for cryptocurrencies.**

We all understand how powerful technology is, from the omnipresence of Google to [digital disrupters](https://www.financedigest.com/the-road-to-digital-disruption-in-motor-insurance.html "The road to digital disruption in Motor Insurance") Airbnb and Deliveroo. Our recent research found that [over three quarters of businesses (86%)](http://www.fujitsu.com/global/microsite/digital-cocreation/insight/pact/) are planning for the impact of technology beyond the next 12 months. Businesses will undoubtedly find their ecosystem widen as new, technology-driven concepts are applied to every [single market](https://www.financedigest.com/bagasse-tableware-products-market-will-top-us-3-75-bn-by-2031-as-consumers-proclivity-for-eco-friendly-and-single-use-product-purchase-grows.html "Bagasse Tableware Products Market will top US$ 3.75 Bn by 2031 as Consumers’ Proclivity for Eco-Friendly and Single-Use Product Purchase Grows") in the world. And as a result, leaders will be forced to [access a wider landscape and innovate](https://www.financedigest.com/the-npwt-suction-pads-market-to-grow-on-an-effective-and-accessible-note-backed-by-innovation.html "The Npwt Suction Pads Market to grow on an effective and accessible note backed by innovation") alongside like-minded organizations.

[Businesses must now take a bold approach to the challenges faced](https://www.financedigest.com/how-to-overcome-the-challenges-faced-by-women-in-business-3.html "How to Overcome the Challenges Faced by Women in Business") by working with entrepreneurs, not against them. Building relationships with digitally inherent businesses will help uncover bold, unique ideas and form entirely new services. This method will not only [create a culture](https://www.financedigest.com/creating-a-positive-and-productive-culture-within-the-workplace.html "Creating a Positive and Productive Culture Within the Workplace") of inclusiveness, but breed an entirely new mentality that lends itself to success.

**[Businesses will begin to invest](https://www.financedigest.com/esg-investment-making-your-business-a-more-sustainable-place.html "ESG investment: Making your business a more sustainable place") in enterprise wearables now more than ever**

Digital wearables, such as smartwatches, healthcare devices and fitness trackers, were initially introduced as consumer nice-to-haves. [Customers flocked to the technologies to keep track of daily activity and communicate](https://www.financedigest.com/a-ccm-platform-is-crucial-to-your-customer-communication-plans-heres-why.html "A CCM platform is crucial to your customer communication plans: here’s why"). Yet, the move from consumer gadgets to business tools continues to grow; [ABI’s research](https://www.abiresearch.com/press/enterprise-wearables-forecasted-reach-118-million-/) found that enterprise wearables in businesses were in higher demand over the consumer market.

Now businesses are taking the hardware, integrating it with powerful monitoring and [management software](https://www.financedigest.com/document-management-software-market-to-expand-at-a-value-cagr-of-12-3.html "Document Management Software Market to expand at a value CAGR of 12.3%") and ultimately creating entirely new business processes. They are also buying in different ways – they want an end to end [managed service](https://www.financedigest.com/cyclic-innovation-to-drive-the-medical-case-management-services-market.html "Cyclic innovation to drive the Medical Case Management Services Market"), not just the raw tech. It’s no longer about giving someone a vital band or head mount, but building a [service that alerts the business](https://www.financedigest.com/euro-zone-april-business-activity-grows-on-strong-services-demand-pmi.html "Euro zone April business activity grows on strong services demand – PMI") of any issues, re-routes messages back to a central hub and enables a reaction. That reaction can be anything from preventing harm to a worker that has fallen asleep in a dangerous location to tracking the well-being of your staff to ensure they aren’t overworked.

Enterprise wearables will [come of age](https://www.financedigest.com/constructive-digitization-to-let-the-remote-patient-monitoring-services-market-come-of-age.html "Constructive digitization to let the Remote Patient Monitoring Services Market come of age") in 2018 and businesses’ workforce will be the ones to profit most.

**Blockchain – businesses need to look beyond the hype in financial [industries](https://www.financedigest.com/keeping-ahead-of-network-challenges-in-the-finance-industry.html "Keeping ahead of network challenges in the finance industry")**

To understand blockchain we must first strip it down to a very basic understanding. It’s simply a standardized [way of understanding the change](https://www.financedigest.com/the-future-of-retail-and-the-ways-that-retail-has-changed-for-consumers-during-the-pandemic.html "The future of retail and the ways that retail has changed for consumers during the pandemic") of ownership. Unfortunately, there is still a lot of hype around it as everyone discusses [digital currencies](https://www.financedigest.com/minding-the-gap-the-importance-of-inclusive-financial-strategies-as-digital-currencies-rise.html "Minding The Gap: The importance of inclusive financial strategies as digital currencies rise "). It’s true that blockchain biggest success to date has been in virtual currencies, but it’s highly probable that it will be even more [successful](https://www.financedigest.com/digital-democratisation-through-low-code-the-future-of-finance-success.html "Digital democratisation through low-code – the future of finance success") outside of financial services.

Complex tasks such as contracting in legal practices and tracking retailers’ [supply chain](https://www.financedigest.com/encouraging-female-talent-and-entrepreneurship-in-the-supply-chain-industry.html "Encouraging female talent and entrepreneurship in the supply chain industry") from farm to supermarket could be simplified by a blockchain-style ledger. The security benefits would be vast and a universal application could see the tech turn its trend status into a tangible [business](https://www.financedigest.com/top-benefits-of-invoice-discounting-for-small-businesses.html "Top Benefits of Invoice Discounting for Small Businesses") benefit.

As Bill Gates famously said,

“We always overestimate the change that will occur in the next two [years](https://www.financedigest.com/musk-says-tesla-will-launch-prototype-of-humanoid-robot-next-year.html "Musk says Tesla will launch prototype of humanoid robot next year") and underestimate the change that will occur in the next ten.”

Blockchain is most likely to be a slow burn but its potential [impact over 2018 and beyond could be huge](https://www.financedigest.com/impact-com-announces-huge-investment-in-workforce-with-raft-of-new-hires-globally.html "impact.com announces huge investment in workforce with raft of new hires globally").


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