# Primayer case study: Relieving the pressure on water companies and opening global markets
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2016-10-11
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: Water Leakage Monitoring Solutions in the UK
Meta Description: Learn how Primayer's technology, powered by Eseye, is revolutionising water network management and leakage control to meet increasing demand and
URL: https://financedigest.com/primayer-case-study-relieving-the-pressure-on-water-companies-and-opening-global-marketshtml

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**Pressure Points**

In the UK more than [3.3 billion litres](http://www.independent.co.uk/news/uk/home-news/water-torture-3300000000-litres-are-lost-every-single-day-through-leakage-2034999.html) of water are lost through leaking pipes every day. That’s equivalent to 20 per cent of the nation’s water supply and enough to service the needs of 11 million consumers. Meanwhile the Environment Agency predicts water levels could drop by a further 10 – 15 per cent over the coming decades due to climate change and population growth.

Water authorities are therefore facing increasing demand to find new and [innovative ways](https://www.financedigest.com/four-innovative-ways-to-pay-for-products-online.html "Four Innovative Ways to Pay for Products Online") to monitor water flow within pipes and ensure any possible loss is found and stopped as efficiently as possible.

This pressure in part has a financial implication; [water companies](https://www.financedigest.com/london-set-for-hosepipe-ban-from-aug-24-water-company.html "London set for hosepipe ban from Aug. 24 – water company") work to strict leakage targets by Ofwat, the economic regulator of the water sector in England and Wales.  Failure to meet these targets will result in a fine.

There is also pressure from increasing environmentally conscious [customers and will be impacted by the effects](https://www.financedigest.com/5-simple-steps-to-an-effective-customer-complaint-response-strategy.html "5 Simple Steps to an Effective Customer Complaint Response Strategy") of a drought in the case of a severe water shortage. As recently as 2012 (check date) the UK was hit by the worst drought in 25 years, which led to a hosepipe ban for over 20 million households. At the time the blame was put firmly at the door of water companies for failing to prevent leaks.

**Opportunities for improvement**

The [water industry](https://www.financedigest.com/listen-care-share-ofwats-latest-report-on-the-water-industrys-handling-of-customers-during-the-pandemic.html "Listen, Care, Share: Ofwat’s latest report on the water industry’s handling of customers during the pandemic") has long been measuring flow rates to help pinpoint the location of leaks and enable repairs to be completed. Historically water companies predominantly used manual loggers to store that data, with a technician visiting each [device to collect](https://www.financedigest.com/sales-of-vacuum-blood-collection-devices-are-forecast-to-reach-us-4-2-bn-by-the-end-of-2031.html "Sales of Vacuum Blood collection Devices are forecast to reach US$ 4.2 Bn by the end of 2031") the information.

This process suited a purpose, but it was costly, required a vast amount of time and meant data only arrived from each device a few times a month. Around 15 years ago the first GSM and SMS [data loggers](https://www.financedigest.com/shock-data-logger-market-2021-outlook-current-and-future-industry-landscape-analysis-2029.html "Shock Data Logger Market 2021 Outlook, Current and Future Industry Landscape Analysis 2029") started to appear, and it was soon realised by adding GSM modems and SIM cards to the device, the data could be transmitted more frequently. This saved technicians valuable time and ensured information arrived from each device on a daily basis, which added a truly mobile capability.

This transformed the industry. More data available meant a better understanding of the water network and any leakage within it. However, the GSM loggers used a SIM card placed into a slot, which opened up potential problems with waterproofing. Also each SIM was GSM network specific meaning different SIMs were required for installation in different locations due to network coverage. As a result, the devices had a costly upkeep.

**The Solution**

Primayer, which [provides technology](https://www.financedigest.com/is-your-technology-provider-holding-you-back.html "Is your technology provider holding you back?") for water network management and leakage control, turned to Eseye for a connectivity solution. With  Eseye’s AnyNet embedded Multi-IMSI chip SIM cards fitted into the XiLog+ and Phocus3m loggers, all connectivity issues and waterproofing concerns were resolved.

Barbara Hathaway, technical services director at Primayer, says, “The solution [enables us to prevent a multitude of issues with our products](https://www.financedigest.com/smart-working-versus-presenteeism-enabling-productivity-in-a-post-pandemic-hybrid-work-culture.html "Smart Working Versus Presenteeism: Enabling Productivity in a Post-Pandemic Hybrid Work Culture"). We can test each device fully in the factory, recall data and ensure the device is properly sealed.”

However, the key benefit of Eseye’s AnyNet embedded SIM card has been its ability to provide truly global coverage without Primayer’s [customers needing](https://www.financedigest.com/you-dont-need-magic-to-anticipate-your-customers-needs-just-the-right-tech.html "You don’t need magic to anticipate your customers’ needs, just the right tech") to set up or even think about local connection deals with operators.

“We feel by adding an embedded SIM card to the devices, we have moved the industry and my [business opportunities](https://www.financedigest.com/the-metaverse-a-business-opportunity.html "The Metaverse – a Business Opportunity?") on. Our [devices can be deployed anywhere in the world without any concerns around](https://www.financedigest.com/the-biopsy-devices-market-to-throw-its-innovation-based-weight-around.html "The Biopsy Devices Market to throw its innovation-based weight around") connectivity”, explains Primayer’s Barbara Hathaway.

She continues, “ _Previously when we shipped overseas, customers had to find and choose their own SIMs, which meant they were venturing into the unknown. Now we can provide one [single solution to over 90 per cent of the market due](https://www.financedigest.com/child-resistant-single-dose-pouches-market-one-the-most-booming-industry-in-upcoming-years-due-to-global-demand-by-2031.html "Child Resistant Single Dose Pouches Market | One the Most Booming Industry in Upcoming Years Due to Global Demand by 2031") to the capability of the AnyNet SIM to connect to the strongest available network at any time, and they know their costs in advance._

“ _The Eseye solution also offers one single global bill which combines the costs of network providers across all contracts. This aggregation means I can approach a customer in any location and easily understand the cost to me and therefore understand the cost to them_.

“That capability, coupled with the ability to [provide a SIM that works for their geographical region](https://www.financedigest.com/high-energy-shockwave-therapy-units-market-end-user-demand-by-types-regions-top-players-service-provides-regional-outlook-and-forecast-to-2028.html "High Energy Shockwave Therapy Units Market End-User Demand by Types, Regions, Top Players, Service Provides, Regional Outlook and Forecast to 2028") is a tremendous advantage.”

[**Global coverage and global growth**](https://www.financedigest.com/global-growth-headed-down-as-inflation-surge-to-endure.html "Global growth headed down as inflation surge to endure")

The connectivity capabilities of Eseye’s AnyNetMulti-IMSI Sim have not only benefited Primayer’s clients; Primayer itself has also been able to take advantage of [global growth opportunities](https://www.financedigest.com/prefabricated-building-system-markets-advanced-research-growth-opportunities-in-global-industry-by-2025-edited-by-leading-research-firm.html "Prefabricated Building System Market’s advanced Research & Growth Opportunities in Global Industry by 2025 Edited by Leading Research Firm").

When the [company first began its collaboration with Eseye it had only just started to venture into the American market](https://www.financedigest.com/title-rubber-gloves-market-research-report-2030-top-companies-market-size-and-forecast.html "Rubber Gloves Market Research Report 2030: Top Companies, Market Size and Forecast"). However, the partnership has proven to be pivotal as Primayer has transitioned into this new territory.

Barbara Hathaway says, “The scale of success we’re already starting to [see in America would not have been possible without being able to offer a reliable solution to customers](https://www.financedigest.com/britains-metro-bank-returned-to-profit-in-september-sees-no-customer-stress.html "Britain’s Metro Bank returned to profit in September, sees no customer stress") regardless of their location. This ability to remove the complexities of working globally is proving [essential to our own growth](https://www.financedigest.com/uks-kwarteng-mini-budget-was-essential-in-resetting-debate-around-growth.html "UK’s Kwarteng: Mini budget was essential in resetting debate around growth") ambitions.”


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