# Pricing management company raises £500k to help online retailers stay ahead of the curve
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2018-02-21
Category: NEWS
Category URL: https://financedigest.com/category/news
Meta Title: BlackCurve Secures £500k Seed Investment from Mercia Fund
Meta Description: Find the optimal price for your goods and services with BlackCurve's sophisticated pricing algorithms. Join 250,000 daily pricing suggestions by Ribble
URL: https://financedigest.com/pricing-management-company-raises-500k-to-help-online-retailers-stay-ahead-of-the-curvehtml

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A company that provides online retailers with advanced pricing tools to improve their revenue growth and profitability, has secured a seed investment of £500,000 from [Mercia Fund Managers](http://link.email.dynect.net/link.php?DynEngagement=true&H=%2Bdu7sJaY23OO%2BqQ6mC2QqglzHYl8onDna9bYv0z8S%2B2c1yLWI1mxfj6NljR8q1QRsHYkhPxRxhgjjdHCOT%2BiA1k97oRXI2k%2F%2FyvbDz4HPsVLC94CqPHCQQ%3D%3D&G=0&R=https%3A%2F%2Fwww.merciatech.co.uk%2Four-business%2Ffunds-we-manage%2Factively-investing%2Fmercia-eis-funds%2F&I=20180219131008.000002b59aa2%40mail6-59-ussnn1&X=MHwxMDQ2NzU4OjVhOGFjNjg2MGMwMTZiMzZkNzczNWY4Nzs%3D&S=O6D2-jr_4LbXu7Ft36ELOaCl2nkko9hnDeCr0Ci1Mxo) and software entrepreneur and investor, Nick Kingsbury.

![L-R Founder and CEO of BlackCurve Philip Huthwaite and Charles Huthwaite, Technical Director.](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/fd200218-1-1-1736842975027-compressed.jpg)

L-R Founder and CEO of BlackCurve Philip Huthwaite and Charles Huthwaite, Technical Director.

Founded in 2016 by Charles and Philip Huthwaite, [BlackCurve](http://link.email.dynect.net/link.php?DynEngagement=true&H=%2Bdu7sJaY23OO%2BqQ6mC2QqglzHYl8onDna9bYv0z8S%2B2c1yLWI1mxfj6NljR8q1QRsHYkhPxRxhgjjdHCOT%2BiA1k97oRXI2k%2F%2FyvbDz4HPsVLC94CqPHCQQ%3D%3D&G=0&R=https%3A%2F%2Fwww.blackcurve.com%2F&I=20180219131008.000002b59aa2%40mail6-59-ussnn1&X=MHwxMDQ2NzU4OjVhOGFjNjg2MGMwMTZiMzZkNzczNWY4Nzs%3D&S=LwHjYjgbKcdFWrZ5YKc0Hzvxh0Xt6QGGzCMxmMOXE-8) helps its clients find the optimal price for their goods and services through sophisticated pricing algorithms and machine learning.

This investment will be used to expand the company’s core team across sales, software development and data science. Alongside this, BlackCurve will continue to develop its underlying software to deliver even faster accessibility, improved analytics and further scale its client-base through strategic platform integrations.

BlackCurve’s technology [powers over 250,000 pricing](https://www.financedigest.com/eex-markets-to-remain-open-as-power-prices-soar-statement.html "EEX markets to remain open as power prices soar – statement") suggestions per day and is actively managing over six million products on behalf of its clients, including Ribble Cycles, Cleverboxes and Appliance House.

**Philip Huthwaite, CEO and founder of BlackCurve, said:** “We’re bringing affordable and sophisticated price optimisation technology to [businesses that form](https://www.financedigest.com/networking-is-key-to-forming-business-ideas-as-a-college-student.html "Networking Is Key To Forming Business Ideas As A College Student") the bedrock of our economy. Our software delivers real tangible benefits for customers. I’m proud to be able to do this with the support of my father and CTO, Charles Huthwaite. The last two years have shown what can be achieved through bootstrapping if you are surrounded by a fantastic team. We look forward to welcoming the new recruits over the coming months, as well as delivering for our customers.”

**Chris Kilroy, Investment Associate at Mercia, said:**“Managing and optimising [pricing is fundamentally important](https://www.financedigest.com/u-s-inflation-outlook-brightens-as-import-prices-fall-consumer-sentiment-rises.html "U.S. inflation outlook brightens as import prices fall, consumer sentiment rises") for organisations across a range of industries, from retail and distribution through to gaming and media.

“We’re delighted to announce our seed investment into BlackCurve and we [feel confident that both Philip and Charles have the skills and expertise to drive the company](https://www.financedigest.com/shipping-companies-feel-the-heat-as-investors-shun-coal.html "Shipping companies feel the heat as investors shun coal") forward. We believe that BlackCurve has [strong growth potential](https://www.financedigest.com/lego-posts-strong-growth-on-robust-demand-new-store-openings.html "Lego posts strong growth on robust demand, new store openings") across a number of markets and we’re looking forward to supporting the team as they continue to capitalise on the opportunities available to them moving forward.”


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