# Preciso announces integration with Shopify
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2023-01-26
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: Preciso Launches Plug-and-Play Targeted Ad Service for SMEs
Meta Description: Discover how Preciso's Bid-smart DSP integration with Shopify is revolutionising targeted display advertising for small- and medium-sized merchants. No
URL: https://financedigest.com/preciso-announces-integration-with-shopifyhtml

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_Preciso opens up the programmatic market to SME ecommerce vendors with the full launch of its plug-and-play targeted ad service_

Bid-smart DSP Preciso today announces the full-scale launch of its integration with multinational ecommerce platform Shopify. [Preciso](https://www.preciso.net/) becomes the first real-time bidding system to offer targeted display advertising campaigns specifically to small- and medium-sized merchants, through a user-friendly, plug-and-play interface.

Founded in Canada in 2006 and known for its massive global reach and ease of use, Shopify has grown to become one of the world’s most [successful commerce platforms](https://www.financedigest.com/banking-on-snow-automation-platform-for-success.html "Banking on Snow Automation Platform for Success"). More than 1.7m merchants used Shopify as of 2021, and its growth in the pandemic catapulted the [service to the forefront of its sector](https://www.financedigest.com/decline-in-german-services-sector-eases-raising-hopes-for-milder-recession-pmi.html "Decline in German services sector eases, raising hopes for milder recession -PMI").

With the mainstream launch of its Shopify integration, which follows a year of testing via a soft roll-out, Preciso continues to [break down barriers](https://www.financedigest.com/the-vc-opportunity-breaking-down-barriers-for-private-investors.html "The VC opportunity: breaking down barriers for private investors ") for smaller ecommerce vendors without in-house IT or technology teams.

While the platform’s own Shopify Plus tier offers a wide range of marketing plugins and [apps for enterprise-level businesses](https://www.financedigest.com/why-mobile-apps-are-crucial-for-a-successful-business.html "Why Mobile Apps are Crucial for a Successful Business"), Preciso’s app is available to all Shopify users, putting big-brand advertising capability in the hands of smaller merchants at a fraction of the cost. Advertisers [pay no fixed monthly fees and are guaranteed high-quality traffic via](https://www.financedigest.com/norwegians-can-now-pay-their-bills-via-facebook-messenger.html "Norwegians can now pay their bills via Facebook Messenger") Preciso’s AI-assisted, bid-smart targeting technology.

Larraine Criss, COO at Preciso explains: _“Our integration with Shopify is helping SMEs not only to reduce manual processes and budget waste through our disruptive programmatic ad buying, it is also [opening the doors to premium advertising for all advertisers – democratising](https://www.financedigest.com/democratising-financial-data-through-open-banking.html "Democratising Financial Data Through Open Banking") access to high-quality, qualified traffic at wholesale prices for merchants without the deep pockets of household names.”_

Piero Pavone, CEO at Preciso – whose passion for programmatic technology led him to establish Preciso’s innovative bidding platform, to [offer practical media buying](https://www.financedigest.com/mfe-offers-to-buy-1-05-stake-in-mediaset-espana-from-vivendi-ahead-of-delisting.html "MFE offers to buy 1.05% stake in Mediaset Espana from Vivendi ahead of delisting") which would minimise budget waste – adds: _“We are the only company of our type with an integration like this – one which can open up new audiences and immediate insights with merchants able to create banners dynamically. What’s more, it’s relevant to ecommerce vendors of all types, from fashion to electronics.”_

Determined to see that all advertisers should benefit from [programmatic](https://www.financedigest.com/cavai-and-mediamath-announce-global-partnership-to-deliver-conversational-advertising-programmatically.html "Cavai and MediaMath announce global partnership to deliver conversational advertising programmatically") advertising, the Preciso team remains on a mission to open the market to smaller brands. In addition to its Shopify app, Preciso also [integrates with ecommerce platforms](https://www.financedigest.com/solgari-releases-gdpr-mifid-ii-compliant-sms-service-as-part-of-integrated-omni-channel-cloud-communications-platform.html "Solgari releases GDPR & MiFID II Compliant SMS service as part of Integrated Omni-Channel Cloud Communications platform") including Magento, WooCommerce and BigCommerce.

**For more information:**

Maryum Sheikh, Press Lead, [The Digital Voice™](https://www.thedigitalvoice.co.uk/)

[press@thedigitalvoice.co.uk](mailto:press@thedigitalvoice.co.uk)

**About Preciso:**

Preciso is Europe’s fast-growing RTB marketplace, powered by its flagship Smart-Bid [technology and delivering](https://www.financedigest.com/cut-evidence-empower-how-technology-can-help-banks-deliver-on-cop27-commitments.html "Cut, evidence, empower: How technology can help banks deliver on COP27 commitments") client campaigns in just a few easy clicks. Through use of actual customer journey and machine learning, Preciso technology predicts customer behaviour to calculate which display ad placement to buy in a real-time bidding marketplace – boosting relevance and conversion and [putting the power back](https://www.financedigest.com/putting-the-human-touch-back-into-banking-magazine.html "“Putting the human touch back into banking”-Magazine") into the hands of advertisers. Founded in Italy by Piero Pavone, Preciso has [expanded over the last few years and now has teams](https://www.financedigest.com/the-digital-voice-appointed-by-raft-of-new-clients-as-its-team-expands-by-270.html "The Digital Voice™ appointed by raft of new clients as its team expands by 270%") in 6 countries.

[https://www.preciso.net/](https://www.preciso.net/)


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