# Prada’s Lorenzo Bertelli sets out ‘soft transition’ to new leadership Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2023-01-25 Category: NEWS Category URL: https://financedigest.com/category/news Meta Title: Prada Group appoints Andrea Guerra as new CEO to ease family Meta Description: Italian fashion group Prada appoints former Luxottica chief Andrea Guerra to lead the company in a gradual transition process. Patrizio Bertelli steps down as URL: https://financedigest.com/pradas-lorenzo-bertelli-sets-out-soft-transition-to-new-leadershiphtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/2023-01-24t143600z2lynxmpej0n0myrtroptp4prada-management-750x500-1-1736814550179-compressed.jpg) By Elisa Anzolin VENICE, Italy (Reuters) – Italian fashion group Prada is hiring former Luxottica chief Andrea Guerra to smooth the transition to the next generation of the family, Lorenzo Bertelli, son of Miuccia Prada and Patrizio Bertelli said on Tuesday. “It is a soft transition path over the years, nothing traumatic, a normal transition at a particularly good moment for the group,” Bertelli said on the sidelines of an event in Venice. Prada Group announced in December that Guerra would be [recommended as the new CEO at a board](https://www.financedigest.com/hsbc-board-recommends-shareholders-vote-against-spin-off-resolution.html "HSBC board recommends shareholders vote against spin-off resolution") meeting to be held on Jan. 26. [Current CEO](https://www.financedigest.com/spains-grifols-names-current-chairman-as-ceo-ending-family-leadership.html "Spain’s Grifols names current chairman as CEO, ending family leadership") Patrizio Bertelli, 76, will become chairman of the luxury company at its annual shareholder meeting in spring. Current co-CEO Miuccia Prada, 73, will remain creative [director of the Miu Miu and Prada brands – the latter together with Belgian designer Raf Simons – and a board](https://www.financedigest.com/globalplatform-announces-2018-board-of-directors.html "GlobalPlatform Announces 2018 Board of Directors") member. The plan is for Lorenzo Bertelli, 34, to take over the [leadership of the group at a future](https://www.financedigest.com/the-future-of-leadership-post-pandemic.html "The future of leadership post-pandemic") date. Bertelli added that the group is still assessing the feasibility of a dual listing on the Milan stock exchange, to complement the one it has in [Hong Kong](https://www.financedigest.com/hong-kong-finance-official-to-make-first-visit-to-britain-in-three-years.html "Hong Kong finance official to make first visit to Britain in three years"). “It is still under discussion and review, to understand whether it is possible to do it.. they are doing feasibility analyses,” Bertelli said. He was speaking on the sideline of the presentation of a project to raise [children’s awareness on the issues](https://www.financedigest.com/necessary-lessons-in-debt-six-out-of-ten-brits-wouldnt-feel-comfortable-discussing-any-money-issues-with-their-children.html "Necessary lessons in debt? Six out of ten Brits wouldn’t feel comfortable discussing any money issues with their children") of sustainability and preserving the oceans. Bertelli said that Chinese buyers were present at a men’s fashion show held this month in Milan, after being absent in recent years due to the [restrictions related to the pandemic](https://www.financedigest.com/pandemic-restrictions-that-hampered-the-circulation-of-viruses-other-than-covid-19.html "Pandemic restrictions that hampered the circulation of viruses other than COVID-19"). (This story has been corrected to clarify that the Jan. 26 [board meeting will be held by Prada Group](https://www.financedigest.com/shareholder-group-iss-backs-barclays-board-over-former-ceo-staley.html "Shareholder group ISS backs Barclays board over former CEO Staley"), not Prada Holding, in paragraph 3) (Reporting by Elisa Anzolin; Editing by Keith Weir) --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---