# Powering your E-commerce Business with API integrations
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2021-09-22
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: Efficient Order Fulfilment for Online Retailers
Meta Description: Learn how integrating technology with API integrations can help online retailers streamline order management, improve productivity, and enhance customer
URL: https://financedigest.com/powering-your-e-commerce-business-with-api-integrationshtml

![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/e-commerce-sbi-300188790-1736837817262-compressed.jpg)

_By_ [**_Patrick Prasad,_**](https://www.mintsoft.co.uk/patrick-prasad/) _Head of Strategic Partnerships at_ [_Mintsoft_](https://www.mintsoft.co.uk/?utm_source=referral+&utm_campaign=PR&utm_id=outreach)

If there’s one industry that has peaked during the pandemic, it’s E-commerce. With the levels of online shopping set to continue to increase, online retailers are feeling the effect of the rising demand of order fulfilment.

Despite the sector re-opening its physical door, it’s predicted that 51% of post-pandemic retail is set to take place online. With 78% of [consumers saying](https://www.financedigest.com/citigroup-says-will-close-russian-consumer-commercial-business.html "Citigroup says will close Russian consumer, commercial business") they value convenience more today than they did before the pandemic, the pressure to fulfil accurate orders to consumers – in a timely – manner is high.

With supply chain [issues and driver shortages creating additional challenges during a peak for the industry](https://www.financedigest.com/how-the-financial-services-industry-can-solve-the-issue-of-vulnerable-code.html "How the financial services industry can solve the issue of vulnerable code"), working more efficiently has never been more important.  Implementation of technology is a great way for online retailers to keep up with demand of E-commerce and multi-channel selling, and scale their [business as needed](https://www.financedigest.com/4-kinds-of-software-your-new-business-needs.html "4 Kinds of Software Your New Business Needs").  In an ever increasing digitally led world, consumer demand and expectations are at an all-time high, and API integrations could be the answer to [online retailers keeping on top of order fulfilment](https://www.financedigest.com/tesco-to-charge-online-booker-suppliers-new-fulfilment-charge.html "Tesco to charge online, Booker suppliers new fulfilment charge").

Using an [order management system](https://www.mintsoft.co.uk/order-management/) (OMS) that supports API integrations will allow online retailers to connect their systems and applications they rely on, from one centralised platform. The benefits of this is that the  systems and channels used, are able to work together to share [data and provide helpful insights such as real-time stock](https://www.financedigest.com/stocks-sag-as-hawkish-fed-cools-china-rally-awaits-us-jobs-data.html "Stocks sag as hawkish Fed cools China rally; awaits US jobs data") visibility across multiple marketplaces.

By integrating all sales channels and services that help to power thieir business, E-commerce [business owners will be able to trim down complicated processes and automate time](https://www.financedigest.com/why-the-new-year-is-the-best-time-to-start-your-dream-tech-business.html "Why the New Year is the best time to start your dream tech business") consuming tasks and entire workflows. For example, copying [data to multiple platforms with spreadsheets will save](https://www.financedigest.com/investing-in-a-first-party-data-strategy-can-save-the-day-for-retailers.html "Investing in a first-party data strategy can save the day for retailers") time, but also reduce human error. The need to log into multiple platforms is removed as well, meaning more [secure and faster data](https://www.financedigest.com/how-sd-wan-can-help-financial-services-secure-data-and-improve-the-cx.html "How SD-WAN can help financial services secure data & improve CX") transfer too.

In addition to streamlining systems and helping with productivity, implementing technology such as an order [management system will allow online](https://www.financedigest.com/prince2-and-msp-training-the-rise-of-online-project-management-courses.html "Prince2 and MSP Training: The Rise of Online Project Management Courses") retailers to make more informed and calculated decisions – whether it be around inventory, returns processes or even selecting the best courier for the job.

**Complete orders more efficiently**

In an era where competition is high, [customer loyalty is becoming hard to retain](https://www.financedigest.com/retaining-insurance-customers-in-a-post-pandemic-environment.html "Retaining insurance customers in a post-pandemic environment"). Something as small as a payment error, missed order or delivery issue can be enough to lose customer loyalty these days, but by automating processes and connecting the platforms that are relied on to power their business, online retailers will [benefit in many ways](https://www.financedigest.com/5-ways-cfo-and-cio-collaboration-can-benefit-the-business.html "5 Ways CFO and CIO collaboration can benefit the business") and ultimately work towards delivering a great customer experience every time.

The use of [shopping cart](https://www.mintsoft.co.uk/integrations/shopping-carts-api/) and [marketplace](https://www.mintsoft.co.uk/integrations/marketplaces-ecommerce-api/) integrations allows online retailers to take control of orders from one centralised location. Shopping cart integrations that work alongside your [order management system](https://www.mintsoft.co.uk/order-management/) offer full flexibility when accepting payments from your online stores, offering customers a frictionless sale. In a time where ease and convenience are the number one differentiator for [top E-commerce brands](https://www.financedigest.com/top-expensive-car-brands.html "Top Expensive Car Brands"), ensuring a hassle-free customer buying journey is key to ensuring repeat orders.

**Take** [control of your financials](https://www.financedigest.com/funding-options-bids-for-backing-to-help-small-businesses-take-control-of-their-finances.html "Funding Options bids for backing to help small businesses take control of their finances")

Many order [management systems will integrate with multiple accounting](https://www.financedigest.com/exact-launches-practice-management-solution-to-help-transform-accountants-into-trusted-business-advisors.html "Exact launches Practice Management solution to help transform accountants into trusted business advisors") systems, meaning taking control of your finances is made easy. For example, the ability to connect your [online store](https://www.financedigest.com/the-benefits-of-developing-online-stores-through-shopify.html "The Benefits of Developing Online Stores Through Shopify") with your accounting system, enables you to streamline your operations by providing the ability to manage everything from one platform. Once the order is confirmed and paid for, the platform sends the data to the inventory [management](https://www.financedigest.com/four-reasons-whycloud-based-inventory-management-is-important-for-your-ecommerce-business.html "Four reasons whycloud-based inventory management is important for your ecommerce business") and accounting software to update inventory levels and process payment.

As well as taking control of your financials, connecting your online stores to your [accounting systems improves efficiency by removing the risk of duplicated data](https://www.financedigest.com/5-simple-ways-to-prevent-a-data-breach-from-putting-your-accountancy-practice-out-of-business.html "5 Simple ways to prevent a data breach from putting your accountancy practice out of business") entry by having easy access to information from a single platform.

[**Manage all your shipping needs from one platform**](https://www.financedigest.com/national-world-launches-new-ad-manager-platform-powered-by-danads-empowering-businesses-to-take-control-of-their-advertising.html "National World launches new ad manager platform, powered by DanAds, empowering businesses to take control of their advertising")

When [running your own E-commerce business](https://www.financedigest.com/ceo-riggs-eckelberry-of-originclear-discusses-the-power-of-intuition-in-running-a-successful-business.html "CEO Riggs Eckelberry of OriginClear Discusses the Power of Intuition in Running a Successful Business "), time is your best friend. By not having to log onto courier systems to create shipments or manually type out tracking numbers, you’ll save a lot of it.

By [integrating your online stores with your courier partners](https://www.financedigest.com/governor-software-partners-castlehill-enhanced-rsa-archer-integration.html "Governor Software partners with CastleHill for enhanced RSA Archer integration"), online sellers can quickly and easily choose a preferred shipping method. In fact, some order [management systems](https://www.financedigest.com/guide-to-choosing-a-digital-asset-management-system.html "Guide to Choosing a Digital Asset Management System") automatically select the cheapest shipping option based on your (and your customers) delivery needs.

Using courier and multi-courier [API integrations](https://www.financedigest.com/adyen-rejuvenates-in-store-payment-integration-with-an-api-pos-solution-powered-by-nexo-standards.html "Adyen rejuvenates in-store payment integration with an API POS solution powered by nexo standards") removes the complications of multiple deliveries via third-party services. By integrating your online stores with you chosen couriers via on order [management system](https://www.financedigest.com/the-stone-management-system-market-to-get-digitally-innovative.html "The Stone Management System Market to get digitally innovative"), shipping management is made easy. Automatic updates, tracking numbers and despatch status are provided instantaneously, so your customers will always be kept in the loop about their order.

By [integrating channels and services such as their marketplaces](https://www.financedigest.com/why-embedded-finance-will-be-integral-in-the-future-of-b2b-marketplaces.html "Why embedded finance will be integral in the future of B2B Marketplaces"), couriers and finance software, online retailers are able to provide more accurate and efficient orders.


---
This blog is powered by Superblog. Visit https://superblog.ai to know more.
---