# Powdered Soft Drinks Market Regional Industry Segmentation, Analysis by Production, Consumption, Revenue and Growth Rate by 2032
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-03-02
Category: Research Reports
Category URL: https://financedigest.com/category/research-reports
Meta Title: 2022 Outlook: Powdered Soft Drinks Market Growth Trends
Meta Description: Discover FMI's latest study on the projected growth of powdered soft drinks market in 2022, highlighting key factors influencing sales and consumer preferences.
URL: https://financedigest.com/powdered-soft-drinks-market-regional-industry-segmentation-analysis-by-production-consumption-revenue-and-growth-rate-by-2032html

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Over 3 thousand billion tons of powdered soft drinks were consumed in 2021, equaling a market value of US$ 10.6 billion. FMI’s new [study reveals](https://www.financedigest.com/first-listener-wide-study-reveals-brand-impact-of-radio-livestream-and-podcasts.html "First listener-wide study reveals brand impact of Radio, Livestream, and Podcasts") that consumption of powdered soft drinks is projected to grow at a subdued 2.3% y-o-y in 2022. Key factors identified in the FMI study can have a prominent influence on the overall growth of the [powdered soft drinks market](https://www.futuremarketinsights.com/reports/powdered-soft-drinks-market).

- Waning popularity of powdered [soft drinks](https://www.financedigest.com/russias-ochakovo-ups-soft-drink-bottling-capacity-as-western-rivals-leave.html "Russia’s Ochakovo ups soft drink bottling capacity as Western rivals leave") on the back of increasing demand for RTD beverages
- Overall soft drink consumption is hit by growing natural label demand and increasing health consciousness
- Continued popularity of powdered beverages in generation X and millennials supports the dwindling sales of powdered soft drinks

“Soft drinks consumption continued to dwindle in the past half a decade with evolving [consumer demand](https://www.financedigest.com/global-emi-shielding-market-significantly-hit-by-lack-of-consumer-demand-scenario-post-covid-19-crisis-likely-to-remain-gloom.html "Global EMI Shielding Market Significantly Hit By Lack Of Consumer Demand; Scenario Post Covid-19 Crisis Likely To Remain Gloom") trends such as nourishment, low or no-sugar, natural, clean label and sustainability. Despite their unique space in the beverage industry, [popularity of powdered soft drinks declined in parallel to the meteoric rise](https://www.financedigest.com/rtd-cocktail-market-will-grow-at-11-6-amid-rising-popularity-of-indoor-social-gatherings-post-pandemic-fmi.html "RTD Cocktail Market Will Grow at 11.6% amid Rising Popularity of Indoor Social Gatherings Post Pandemic: FMI") in innovations and new flavors of other types of soft drinks. Traditional popularity combined with steady flavor innovations are likely to sustain powdered soft drinks sales with a projected 2.8% annual [growth in revenues](https://www.financedigest.com/visa-revenue-growth-slows-more-as-tough-economy-sobers-spending.html "Visa revenue growth slows more as tough economy sobers spending") in 2019,” says FMI.

**Orange Flavored Powdered Soft Drinks Top Selling**

Orange remains the most popular flavor among a plethora of fruit flavors offered by beverage manufacturers. The FMI study finds that consumption of orange flavored powdered soft drinks is expected to surpass 1065 billion tons in 2022 and [account for over 31% of all the powdered soft drinks market](https://www.financedigest.com/opec-meeting-to-take-into-account-market-conditions-iraqi-official.html "OPEC+ meeting to take into account market conditions – Iraqi official") consumption.

Despite the introduction of multiple variants to stand-out in the [market competition](https://www.financedigest.com/screw-conveyor-market-competitive-growth-strategies-based-on-type-applications-end-user-and-region.html "Screw Conveyor Market Competitive Growth Strategies Based on Type, Applications, End User and Region"), orange followed by apple continues to capture consumer traction owing to their traditional popularity among consumers. Apple is the second most highly liked flavor in beverages and held nearly 20% of all the powdered soft drinks consumption in 2021.

With the evolving palate of consumers for different flavors, [FMI study](https://www.financedigest.com/industrial-automation-incentives-by-governments-in-emerging-economies-drive-industrial-robots-market-fmi-study.html "Industrial Automation Incentives by Governments in Emerging Economies Drive Industrial Robots Market: FMI Study") finds that collectively apple, mango and berry will grow at over 3% y-o-y in 2022 and account for over one-third share of total consumption.

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**Sales in Household Application Highest**

The study reveals that powdered soft drinks’ [huge demand](https://www.financedigest.com/title-interventional-pulmonology-market-shows-huge-demand-and-future-scope-including-top-players-2031.html "Interventional Pulmonology Market Shows Huge Demand and Future Scope Including Top Players 2031") continued in the household application in the past decade. In 2022, sales in the household application will account for over 85% of all powdered soft drinks sales globally. Powdered beverages witnessed significant penetration in household application due to affordability combined with taste.

While the sales in household application continue to grow steadily, FMI shows that purchase of powdered soft drinks among institutional buyers will witness a steady rise with a [3.4% annual growth](https://www.financedigest.com/u-s-job-growth-powers-ahead-unemployment-rate-at-3-4.html "U.S. job growth powers ahead; unemployment rate at 3.4%") projected in 2022.

**Distribution through Mass Grocery Retailers Significant**

Over 38% of all the powdered soft drinks sold in 2021 were through mass grocery retailers. Owing to the affordable prices provided by these retailers, mass grocery retailers remain the prime choice of consumers for grocery purchase. Similar trend follows in powdered soft drinks [market](https://www.financedigest.com/the-drinkable-peanut-powder-market-gloat-over-organic-development.html "The Drinkable Peanut Powder Market Gloat Over Organic Development") wherein consumer purchase of powdered beverages through mass grocery retailers continue to rise.

[According to the study](https://www.financedigest.com/investors-seek-higher-returns-as-catastrophe-bond-issuance-slows-during-q2-according-to-aon-study.html "INVESTORS SEEK HIGHER RETURNS AS CATASTROPHE BOND ISSUANCE SLOWS DURING Q2, ACCORDING TO AON STUDY"), distribution of powdered soft drinks through hypermarket/supermarket and discount stores remains second highest wherein collectively they accounted for 45% of the total powdered soft drinks consumption in 2021.

**Pouches and Sachets of Powdered Soft Drinks Highly Preferred** [Packaging Solutions](https://www.financedigest.com/demand-for-temperature-controlled-pharma-packaging-solutions-to-reach-over-us-9-bn-by-2030-fmi-projects-a-decline-till-q2-2020-amid-covid-19-pandemic.html "Demand for Temperature Controlled Pharma Packaging Solutions to Reach over US$ 9 Bn by 2030; FMI Projects a Decline till Q2 2020 Amid COVID-19 Pandemic")

FMI thoroughly studied consumer preference for different packaging solutions of [powdered soft drinks available in the market](https://www.financedigest.com/baobab-powder-market-expectations-growth-trends-highlighted-until-2027.html "Baobab Powder Market Expectations & Growth Trends Highlighted Until 2027"). The study shows that pouches and sachets are highly preferred packaging solutions for powdered soft drinks among consumers. Over 86% of the powdered soft drinks sold were packaged in pouches and sachets in 2021. While the status-quo is [expected to continue in the future, the FMI study finds that consumption of powdered soft drinks in bulk packaging is expected to at 3.8% annual rate](https://www.financedigest.com/ecbs-makhlouf-expects-50-bps-rate-hike-in-december.html "ECB’s Makhlouf expects 50 bps rate hike in December") in 2022.

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**Europe Leads Consumption, APEC Consumers** [Grow Rapidly](https://www.financedigest.com/ground-support-equipment-gse-tires-air-market-to-grow-rapidly-during-the-forecast-period-2018-2028.html "Ground Support Equipment Gse Tires Air Market to Grow rapidly During the Forecast Period 2018 – 2028")

As per FMI regional valuation, Europe accounted for nearly one fourth of the powdered soft drinks consumer in 2021. [North America](https://www.financedigest.com/north-america-europe-industry-power-distribution-component-market-to-develop-rapidly-by-2020-2030.html "North America & Europe Industry Power Distribution Component Market to Develop Rapidly by 2020-2030") is the second largest consumer of powdered soft drinks. While the status-quo is expected to continue in 2022, the study reveals that APEC will outsell these prominent consumers beyond 2022. Developing economies in APEC and MEA are likely to witness increasing [consumption of powdered soft drinks with the expanding middle class that prefers affordable products](https://www.financedigest.com/food-grade-phosphates-market-regional-industry-segmentation-analysis-by-production-consumption-revenue-and-growth-rate-by-2027.html "Food Grade Phosphates Market Regional Industry Segmentation, Analysis by Production, Consumption, Revenue and Growth Rate by 2027") in their purchase.

The [FMI report tracks the powdered soft drinks market](https://www.financedigest.com/high-barrier-packaging-films-for-pharmaceuticals-market-set-for-5-cagr-through-2029-blisters-remain-top-application-area-says-a-new-fmi-report.html "High Barrier Packaging Films for Pharmaceuticals Market Set for 5% CAGR Through 2029; Blisters Remain Top Application Area, Says a New FMI Report") for the period 2022-2027. According to the report, the powdered soft drinks [market is projected to grow](https://www.financedigest.com/how-marketing-helps-law-firms-grow.html "How Marketing Helps Law Firms Grow") at 2.6% volume CAGR through 2027.

**Global Powdered Soft Drinks Market:Segmentation**

**Analysis by Flavour:**

- Cola
- Orange
- Lemon
- Mango
- Apple
- Berry
- Mixed Fruit
- Others

**Analysis by End Use:**

- Institutional
- Foodservice/HoReCa
- Household (Retail)

**Analysis by Sales Channel:**

- Hypermarkets/Supermarkets
- Discount Stores
- Mass Grocery Retailers
- Wholesale Club Stores
- Foodservice
- Others

**Analysis by Packaging:**

- Carton Boxes
- Pouches & Sachets
- Cans
- Bulk Packaging

**[Analysis](https://www.financedigest.com/tartrazine-market-size-by-2027-global-demand-and-regional-analysis.html "Tartrazine Market Size by 2027: Global Demand and Regional Analysis") by Region:**

- [North America](https://www.financedigest.com/north-america-wound-debridement-products-market-2021-global-leading-companies-analysis-revenue-trends-and-forecasts-2024.html "North America Wound Debridement Products Market 2021 Global Leading Companies Analysis, Revenue, Trends and Forecasts 2024")
- [Latin America](https://www.financedigest.com/the-latin-america-capnography-equipment-market-to-get-an-innovative-undertone.html "The Latin America Capnography Equipment Market To Get An Innovative Undertone")
- Europe
- [East Asia](https://www.financedigest.com/the-south-east-asia-residential-water-treatment-equipment-market-to-be-on-the-mobility-move.html "The South East Asia Residential Water Treatment Equipment Market To Be On The Mobility Move")
- South Asia
- Oceania
- Middle East & Africa

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[Future Market Insights (FMI)](https://www.futuremarketinsights.com/) is a leading provider of market intelligence and consulting services, serving clients in over 150 countries. FMI is headquartered in Dubai, and has delivery centers in the UK, U.S. and India. FMI’s latest [market research reports](https://www.futuremarketinsights.com/reports) and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated [market research reports deliver actionable insights that drive sustainable growth](https://www.financedigest.com/microalgae-market-is-anticipated-to-account-a-growth-for-8-0-cagr-during-2022-to-2028-data-analysis-by-future-market-insights-inc.html "Microalgae Market is Anticipated to Account a Growth for ~ 8.0% CAGR During 2022 to 2028 | Data Analysis by Future Market Insights Inc. "). A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of [industries to ensure that our clients prepare for the evolving](https://www.financedigest.com/amid-evolving-cyber-risks-aon-introduces-first-of-its-kind-enterprise-wide-cyber-solution-for-all-industries.html "Amid Evolving Cyber Risks, Aon Introduces First-Of-Its-Kind Enterprise-Wide Cyber Solution For All Industries") needs of their consumers.

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