# Playground xyz appoints new team members as it solidifies its position as a leader in the attention space Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2022-06-23 Category: BUSINESS Category URL: https://financedigest.com/category/business Meta Title: Playground xyz's Latest Hires Reflect Growth in Meta Description: Join Jessica and Ali at Playground XYZ as they pioneer the future of campaign measurement data in the digital advertising landscape. Learn more here. URL: https://financedigest.com/playground-xyz-appoints-new-team-members-as-it-solidifies-its-position-as-a-leader-in-the-attention-spacehtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/logo-pink-1736815622983-compressed.jpg) [_Playground xyz’s_](https://playground.xyz/) _latest hires reflect burgeoning interest in its ground-breaking technology as marketers seek more accurate and meaningful campaign measurement data_ **London, UK, 23rd June** **:** Attention-based ad tech vendor, [Playground xyz](https://playground.xyz/), has appointed Jessica Teasdale and Ali Baker as it continues on its rapid growth trajectory, positioning itself at the forefront of the attention space with its meaningful campaign measurement data and insights. Both Jessica and Ali were most recently at Captify, with Jessica joining as Senior Sales Manager, having spent over three years at the search platform. She has also spent time at Euronews and on the Professional Development Committee at the IAA. ![](https://www.globalbankingandfinance.com/wp-content/uploads/2022/06/Jess_headshot-304x354.jpg) Jessica Teasdale Jessica comments: “ _I’m_ _so excited to be joining the growing team at a time when more and more brands are_ [measuring and optimising towards attention](https://www.financedigest.com/national-cinemedia-releases-first-cinema-attention-measurement-study-conducted-by-lumen-in-collaboration-with-dentsu.html "National CineMedia releases first cinema attention measurement study, conducted by Lumen in collaboration with dentsu"). When people talk about attention, they immediately think of [Playground xyz](https://www.financedigest.com/playground-xyz-shines-a-light-on-the-nuanced-interplay-between-context-creativity-and-attention-for-advertisers-in-new-study.html "Playground xyz shines a light on the nuanced interplay between context, creativity and attention for advertisers in new study"). The product innovations this company has introduced to the market over the last year have set the foundations for a huge shift in the industry, while the cherry on [top is that we’re helping brands](https://www.financedigest.com/top-expensive-car-brands.html "Top Expensive Car Brands") tackle a cookie-less future head on.” Meanwhile, Ali joins as Sales Manager, having previously [worked as Programmatic Search Strategy Manager](https://www.financedigest.com/time-management-strategies-that-work.html "Time management strategies that work") at Captify, and as Senior Digital Planner Buyer at Blue 449. Before joining Playground, Ali also worked for brands such as Laura Ashley and Oasis Fashion. ![](https://www.globalbankingandfinance.com/wp-content/uploads/2022/06/AliB_Headshot-247x354.jpg) Ali Baker Ali says: _“I’m delighted to have joined the team at [Playground xyz](https://www.financedigest.com/dominos-completes-first-contextual-and-attention-powered-campaign-with-gumgum-and-playground-xyz.html "Domino’s Completes First Contextual and Attention-Powered Campaign with GumGum and Playground xyz"). Attention has become hugely important in the advertising [world as brands](https://www.financedigest.com/how-music-sound-can-help-financial-brands-differentiate-in-a-competitive-world.html "How Music & Sound Can Help Financial Brands Differentiate in a Competitive World") battle to be front-of-mind with consumers. With the impending end of third-party cookies, many will need to pivot their strategies accordingly and [Playground xyz is at the forefront of the attention](https://www.financedigest.com/playground-xyz-study-finds-carbon-emissions-from-digital-ads-fall-by-63-on-average-when-measured-and-optimized-for-attention-time.html "Playground xyz study finds carbon emissions from digital ads fall by 63% on average when measured and optimized for attention time") revolution. I can think of no better place to be and I_ _can’t wait to get_ _stuck into my role; helping our partner brands and agencies [navigate](https://www.financedigest.com/navigating-the-post-brexit-debt-landscape-opportunities-for-corporate-funding.html "Navigating the post-Brexit debt landscape: opportunities for corporate funding") this fast-moving media landscape.”_ Playground xyz’s Attention Intelligence Platform is the world’s first [real time](https://www.financedigest.com/its-time-for-real-time-accountancy.html "It’s time for real time accountancy ") stack to capture, measure and optimise Attention Time: how long users actually spend looking at ads. Ben Dimond, Head of EMEA comments: _“Thanks to our ground-breaking technology, our partners can identify and optimise all the variables that help their ads achieve maximum attention, and we believe attention-based approaches represent the [future of digital](https://www.financedigest.com/smarter-safer-stronger-cybersecurity-is-now-critical-to-digital-future.html "Smarter, safer, stronger cybersecurity is now critical to digital future") advertising. Helping our [clients navigate these new waters is where our sales teams](https://www.financedigest.com/the-digital-voice-appointed-by-raft-of-new-clients-as-its-team-expands-by-270.html "The Digital Voice™ appointed by raft of new clients as its team expands by 270%") thrive, and having Jess and Ali aboard is huge – they’ve both hit the ground running and we’re sure there are great things ahead for them both.”_ **For more information:** Nick Crowe – nick.crowe@playgroundxyz.com **About** [**Playground XYZ**](https://playground.xyz/) [Playground XYZ is on a mission to master the art and science of maximising consumer attention](https://playground.xyz/). The company has built the [world’s first technology](https://www.financedigest.com/is-wearable-technology-ushering-in-a-brave-new-healthy-world.html "Is wearable technology ushering in a brave new healthy world?") stack that integrates visual attention measurement, analytics and media optimization called the Attention Intelligence Platform. It powers a suite of leading [products that maximise](https://www.financedigest.com/understanding-management-theories-and-maximising-productivity.html "Understanding management theories and maximising productivity") Attention Time for brands. Headquartered in Australia, [Playground XYZ](https://www.financedigest.com/playground-xyzs-high-attention-marketplaces-are-now-available-with-pubmatic.html "Playground xyz’s High-Attention Marketplaces Are Now Available with PubMatic") has offices in Singapore, the United Kingdom and the United States. For more information visit [https://playground.xyz](https://playground.xyz) **This is a Sponsored Feature.** --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---