# Pizza group DP Eurasia sharpens Turkish focus as Russia risk high
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-09-30
Category: NEWS
Category URL: https://financedigest.com/category/news
Meta Title: Domino's Pizza parent, DP Eurasia, focuses on growth
Meta Description: Discover how DP Eurasia plans to navigate Western sanctions and Russian conflict by focusing on growing its Turkish market and coffee business.
URL: https://financedigest.com/pizza-group-dp-eurasia-sharpens-turkish-focus-as-russia-risk-highhtml

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By Federica Mileo and Valentine Baldassari

(Reuters) – DP Eurasia, which runs the Domino’s Pizza brand in Turkey and Russia, said on Friday the group would focus on its Turkish market and growing its coffee business, as Western sanctions and the uncertainty of war overshadow Russian sales.

“The Turkish market has been growing faster than two-to-three years ago and our coffee business is clearly a huge opportunity,” Chief Executive Officer Aslan Saranga told a conference call.

Nobody knows when this war is going to finish and when the sanctions are going to finish,” he said when [asked about Russia](https://www.financedigest.com/kfc-franchisees-in-russia-ask-govt-to-halt-sale-of-stores-to-local-operator-ria.html "KFC franchisees in Russia ask govt to halt sale of stores to local operator – RIA").

While many Western companies, including McDonald’s and Pizza Hut, withdrew from the [Russian market after Moscow’s invasion of Ukraine](https://www.financedigest.com/ukraine-grants-citizenship-to-top-russian-journalist-who-denounced-war.html "Ukraine grants citizenship to top Russian journalist who denounced war") began on Feb. 24, DP Eurasia said in April it planned to stay, but would [limit investment](https://www.financedigest.com/punter-southall-aspire-makes-strategic-investment-in-digital-executor-company-lexikin-limited.html "Punter Southall Aspire makes strategic investment in digital executor company, Lexikin Limited") there.

In Russia, the group’s second-biggest market, DP Eurasia had 171 stores as of September compared to 184 at the [end of June](https://www.financedigest.com/covid-hit-shanghai-to-end-two-month-lockdown-on-june-1.html "COVID-hit Shanghai to end two-month lockdown on June 1").

The group on [Friday reported total sales jumped 66% in the first six months of the year](https://www.financedigest.com/extraordinary-rollercoaster-good-friday-talks-remembered-25-years-on.html "‘Extraordinary rollercoaster’, Good Friday talks remembered 25 years on") after it launched cheaper products to cope with inflation.

Before adjustments for hyperinflation in Turkey, [sales at the group’s](https://www.financedigest.com/crown-agents-bank-owner-explores-sale-of-british-payments-group-sources.html "Crown Agents Bank owner explores sale of British payments group –sources") own stores and franchise outlets rose to 1.75 billion Turkish lira ($94.41 million) in January to June, with growth of 58.9% in Turkey and 76.8% in Russia.

As consumers’ living [costs soar](https://www.financedigest.com/amazon-other-retailers-revamp-free-shipping-as-costs-soar.html "Amazon, other retailers revamp ‘free’ shipping as costs soar"), the group’s new launches included a small “pizzetta” priced at 19.99 Turkish lira (around $1).

In Turkey, DP Eurasia’s largest market, the lira depreciation and economic impact of the war in Ukraine has sent the annual [inflation rate](https://www.financedigest.com/german-inflation-rate-to-ease-over-course-of-2023-econ-minister.html "German inflation rate to ease over course of 2023 – econ minister") to a 24-year high.

The [group also reported](https://www.financedigest.com/uk-report-warns-of-impact-of-islamist-groups-in-prisons.html "UK report warns of impact of Islamist groups in prisons") earnings adjusted for hyperinflation in Turkey for the first time. After this, [sales at the group’s own stores](https://www.financedigest.com/ikea-stores-owner-ingka-says-campaigns-help-boost-store-visits-and-sales.html "IKEA stores owner Ingka says campaigns help boost store visits and sales") and in franchise outlets rose only 11.2%, and fell 3.4% in Turkey.

($1 = 18.5415 liras)

(Reporting by Federica Mileo and Valentine Baldassari in Gdansk; editing by Barbara Lewis)


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