# Perry Smith Appointed as Head of VeraEsports Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2022-03-08 Category: NEWS Category URL: https://financedigest.com/category/news Meta Title: Verasity Appoints Perry Smith as Head of VeraEsports Meta Description: Exciting news from Verasity as Perry Smith is named Head of VeraEsports, bringing a decade of experience in Esports to grow the platform in 2022 and beyond. URL: https://financedigest.com/perry-smith-appointed-as-head-of-veraesportshtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/perry-release-1736815987049-compressed.jpg) **_London, UK March 8th, 2022 –_** [Verasity](https://verasity.io/), a protocol and product layer blockchain platform for Esports and digital content, is pleased to announce that Perry Smith has been appointed as Head of VeraEsports—a competitive Esports and video streaming platform. Formerly Chief Operating Officer at Esports creative marketing agency, Hotdrop, Perry has a decade of experience working at the cutting edge of Esports—with former roles at Multiplay, Ginx TV, Right Formula, and as Founder of his own professional gaming organisation, London Conspiracy. Together with the rest of the VeraEsports and Verasity team, Perry will grow VeraEsports throughout 2022 and beyond, including the design of a clear operational strategy, and leveraging his deep industry links to increase VeraEsport’s impact within the Esports industry. Perry Smith, Head of Esports at Verasity, says: _“Verasity’s market-leading Proof of [View technology](https://www.financedigest.com/lumen-registers-increased-views-and-more-positive-response-to-ads-using-seenthis-technology.html "Lumen registers increased views and more positive response to Ads using SeenThis Technology"), Watch & Earn mechanisms, and the VeraPlayer poise VeraEsports for huge success in the rapidly expanding and highly competitive gaming industry. Until today, VeraEsports has enjoyed success with blockchain-focused audiences, but I’m now looking forward to defining our go-to-market strategy for the Esports [industry and building out new partnerships](https://www.financedigest.com/gumgum-announces-industry-first-contextual-partnership-with-tumblr.html "GumGum Announces Industry First Contextual Partnership with Tumblr") for VeraEsports.”_ This appointment comes shortly after VeraEsports [announced exclusive](https://www.financedigest.com/adverty-and-yazle-announce-exclusive-in-game-ad-partnership-in-mena-region.html "Adverty and Yazle announce exclusive in-game ad partnership in MENA region") broadcasting rights for two major Esports tournaments, including Axie Infinity’s GalAxie Cup 2022 and the VALORANT Champions Tour APAC Challengers 2022. RJ Mark, CEO of Verasity, says: _“I’m delighted to welcome Perry to the Verasity team. It’s going to be a big year for VeraEsports as we onboard new gaming partners and [expand our tournament streaming capabilities](https://www.financedigest.com/de-surinaamsche-bank-expands-relationship-with-fiserv-to-upgrade-core-banking-platform-and-add-new-digital-banking-capabilities.html "De Surinaamsche Bank Expands Relationship with Fiserv to Upgrade Core Banking Platform and Add New Digital Banking Capabilities"). Having Perry at the helm will allow us to [build strong](https://www.financedigest.com/reckon-one-builds-momentum-with-strong-backing-from-accountants-joining-the-cloud-advisor-programme.html "Reckon One builds momentum with strong backing from accountants joining the Cloud Advisor Programme") foundations for VeraEsports as both a vertical for Verasity and a standalone brand.”_ Plans for VeraEsports throughout 2022 include the onboarding of new, exclusive tournament partners and [integration into Verasity’s NFT Marketplace](https://www.financedigest.com/why-embedded-finance-will-be-integral-in-the-future-of-b2b-marketplaces.html "Why embedded finance will be integral in the future of B2B Marketplaces"), which places a focus on in-game items and exclusive merchandise. **_About VeraEsports:_ _VeraEsports_ _is one of the leading digital venues for the latest esports tournaments; creating new social and economic opportunities for gamers, teams, tournament organizers, viewers, and_ [brands in the burgeoning and competitive global esports industry](https://www.financedigest.com/gumgum-announces-industrys-first-100-brand-safe-ad-exchange.html "GumGum Announces Industry’s First 100% Brand Safe Ad Exchange"). Its revolutionary Watch & Earn mechanisms enable viewers to earn redeemable points simply by watching their favorite tournament streams. Layered on Verasity’s blockchain platform, VeraEsports leverages its patented Proof of View technology to offer advertisers and sponsors an ecosystem free of fraud from bots and non-human views via its competitive esports and video streaming platform integrated with the fiat and digital asset economies.** **_About Verasity:_** _Verasity.io is a protocol and product layer [blockchain platform](https://www.financedigest.com/italian-fashion-group-otb-joins-lvmh-led-blockchain-platform.html "Italian fashion group OTB joins LVMH-led blockchain platform") for esports and digital content. Verasity is committed to delivering a better user experience for all stakeholders within the [digital content](https://www.financedigest.com/impact-com-acquires-pressboard-providing-publishers-with-a-best-in-class-platform-for-branded-content-as-digital-advertising-is-deprioritised.html "impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised") space. By offering transparency, security and trust with our patented Proof of View technology, we are working to eliminate [online ad fraud and NFT fraud – ultimately changing how digital advertising](https://www.financedigest.com/personification-the-new-frontier-of-online-advertising-2.html "Personification, the new frontier of online advertising") is done today. Within esports, Verasity promises to dominate the industry with VeraEsports, using superior blockchain [technology and the best gamified viewership experience](https://www.financedigest.com/how-is-modern-technology-shaping-our-in-store-experience.html "How Is Modern Technology Shaping Our In Store Experience?"). Learn more at:_ [_https://verasity.io_](https://verasity.io) _._ **This is a Sponsored Feature** ![](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/verasitylogo-1736815987055-compressed.jpg) ![](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/unnamed-3-1736815987080-compressed.png) --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---