# PEP & CO & PoundLand Set To Complete Fastest Roll Out In Recent Retail History
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2018-06-09
Category: NEWS
Category URL: https://financedigest.com/category/news
Meta Title: PEP&CO to Trade from Over 300 Locations by End of June
Meta Description: Discover PEP&CO, Poundland's fashion brand, expanding to over 300 locations by June. High quality at low prices - a fashion favourite for everyone!
URL: https://financedigest.com/pep-co-poundland-set-to-complete-fastest-roll-out-in-recent-retail-historyhtml

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**Will trade from over 300 locations by end of June**

> PEP&CO, Poundland’s fashion brand, is on track to trade from more than 300 locations across the United Kingdom and Republic of Ireland by the end of June – just a little over 12 months since it began its ‘shop-in-shop’ roll out.

In just three short years, PEP&CO expects to become a £100m+ annual turnover business by the year end, employing around 2,000 directly or through Poundland.

This rapid expansion has come at the same time the high street is being battered by closures and empty stores – a good news story that contrasts with the retrenchments, CVAs and gloom that dominate the headlines.

In an added twist, the [rapid expansion means PEP&CO fashion](https://www.financedigest.com/rapidly-changing-fashion-lifestyle-is-expected-to-spur-demand-for-clothes-closets-market.html "Rapidly Changing Fashion Lifestyle Is Expected To Spur Demand For Clothes Closets Market") will be available in more locations than M&S at some point this year.  In mid June, Poundland and PEP&CO will [open together in a former M&S store](https://www.financedigest.com/lego-posts-strong-growth-on-robust-demand-new-store-openings.html "Lego posts strong growth on robust demand, new store openings") in Accrington, Lancashire.

Other upcoming openings in Milford Haven, Edgware, Wallsend and Naas in the Republic of Ireland will give Poundland true fashion scale – putting it on course to be a [top 15 UK clothing retailer by volume alongside or ahead](https://www.financedigest.com/the-year-ahead-top-payments-trends-to-watch-out-for-in-2022.html "The year ahead: Top payments trends to watch out for in 2022") of the likes of River Island, TopMan, ASOS and Peacocks, based on widely used 26-week fashion research data.

Since launch, [shoppers have been seduced by PEP&CO’s combination of amazing value and style, with prices](https://www.financedigest.com/companies-cost-inflation-is-slowing-but-shoppers-may-wait-for-lower-prices.html "Companies’ cost inflation is slowing but shoppers may wait for lower prices") starting at £1 and over nine in ten items at £10 or less.

Since launching in Poundland, PEP&CO has sold over three million £5 value jeggings.  And for men, PEP&CO’s 100 per cent cotton £2.00 t-shirts have been a major hit in the aisles.

“ _Supercar-like acceleration, from nought to 300 in what seems like three seconds, not three years, is an amazing achievement_,” said PEP&CO’s incoming Merchandising Director, Sarah Morgan.

“The team is rightly proud of what they’ve achieved in such a short space of time, but [beyond the business](https://www.financedigest.com/unlocking-fresh-business-investment-opportunities-beyond-covid.html "Unlocking fresh business investment opportunities beyond COVID") story, there’s clearly a fashion brand customers love.”

_And we’re not going to stand still – we can do even more to [grow as we build](https://www.financedigest.com/building-a-fast-growing-start-up-as-a-female-founder.html "Building a Fast-Growing Start-Up as a Female Founder  ") the brand.”_

PEP&CO is set to celebrate passing the 300 store mark with a range of activity – from giving away 300 pairs of Flip Flops in selected stores on National Flip Flop Day (15 June), to a Facebook competition to win a family holiday.

PEP&CO was [recently nominated as one of the UK’s top](https://www.financedigest.com/skull-deformity-implants-market-share-top-operating-players-recent-enhancements-and-regional-analysis-2028.html "Skull Deformity Implants Market Share, Top Operating Players, Recent Enhancements and Regional Analysis 2028") 2018 Emerging Retailer at the prestigious Retail Week Awards alongside brands such as Birchbox and Lorna Jane.


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