# Passendo powers up with raft of new board members
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-04-12
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: Passendo appoints new board members for growth in UK and US
Meta Description: Passendo, the Copenhagen-based email ad server and SSP, appoints three new board members after significant investment and growth, revolutionising digital
URL: https://financedigest.com/passendo-powers-up-with-raft-of-new-board-membershtml

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_The announcement comes as the Copenhagen-based in-email advertising disruptor readies itself for an explosive H2_

**London, UK 12th April, 2022 –** Award-winning email ad server and SSP [Passendo](https://passendo.com/) has appointed three new board members – Frédéric Lachaud, Cecilie Sofie Anker Andersen and Christoffer Feilberg – following significant growth and investment of €2.3 million late last year.

![](https://www.globalbankingandfinance.com/wp-content/uploads/2022/04/download-5.jpg)

The news comes as [Passendo](https://passendo.com/) helps an increasing number of publishers worldwide boost their commercial potential; with strong and growing demand from the US and UK markets in particular.

Frédéric Lachaud is SVP, Finance at global ad-tech company, Criteo. In a career spanning over two decades he worked in Europe and Asia; overseeing global financial and [commercial operations](https://www.financedigest.com/iveco-to-transfer-nordic-retail-and-commercial-operations-to-hedin.html "Iveco to transfer Nordic retail and commercial operations to Hedin") teams. Starting out as a strategy consultant, he has held finance executive roles at [companies such as Kerry Group](https://www.financedigest.com/incentive-fm-group-wins-contract-with-global-events-company.html "Incentive Fm Group Wins Contract With Global Events Company") and Epson. He enables [executive teams to launch products and services](https://www.financedigest.com/aon-benfield-launches-managed-care-services-platform-with-the-appointment-of-three-key-executives.html "Aon Benfield launches Managed Care Services platform with the appointment of three key executives") whilst enhancing market positioning. His finance and larger scale expertise complements his in-depth knowledge of the rapidly evolving [world of advertising technology](https://www.financedigest.com/shakedown-on-horizon-for-financial-technology-world.html "Shakedown on horizon for financial technology world") and retail media in particular.

Cecilie Sofie Anker Andersen is an experienced digital marketing strategist and Regional Vice President, Nordics, at software company, Sitecore, where she supports CMOs and CDOs in [customer experience](https://www.financedigest.com/the-new-client-adviser-experience-in-the-age-of-the-customer.html "The New Client-Adviser Experience in the Age of the Customer") transformation. She holds a Master of Science degree in Economics and Business Administration – [International Marketing & Management](https://www.financedigest.com/managing-trade-credit-and-insurance-in-the-context-of-international-commerce-expansion.html "Managing trade credit and insurance in the context of international commerce expansion "), from Copenhagen Business School. Cecilie has lived, worked and gained great experience abroad, focusing on penetrating [emerging markets](https://www.financedigest.com/medical-nonwoven-disposables-market-scope-emerging-trends-analysis-and-forecast-2028.html "Medical Nonwoven Disposables Market Scope Emerging Trends, Analysis and Forecast 2028").

And Christoffer Feilberg, COO/CFO at MovieStarPlanet, has worked with operations in the Nordics, Europe and the US in his 30-year career: First in the engineering industry and then in online marketing, where he was managing director of an online display advertising network and later founder and [CEO of a number of successful tech companies](https://www.financedigest.com/in-listening-mode-new-bayer-ceo-keeps-open-mind-on-company-split.html "In listening mode, new Bayer CEO keeps ‘open mind’ on company split") in the media space. Christoffer has many [years of experience from a variety of board](https://www.financedigest.com/2016-must-be-the-year-of-board-level-transparency-and-good-governance.html "2016 must be the year of board level transparency and good governance") positions and as an investor. He holds a degree in engineering and an MBA.

Andreas Jürgensen, CEO and co-founder of Passendo, comments: _“Our mission is to give publishers access to new incremental revenues, as well as better control over the [quality and content](https://www.financedigest.com/new-ozone-study-demonstrates-clear-link-between-quality-of-attention-to-content-and-quality-of-attention-to-accompanying-ads.html "NEW OZONE STUDY DEMONSTRATES CLEAR LINK BETWEEN QUALITY OF ATTENTION TO CONTENT AND QUALITY OF ATTENTION TO ACCOMPANYING ADS") of ads being served. We have already partnered with some of the [world’s largest media brands](https://www.financedigest.com/how-music-sound-can-help-financial-brands-differentiate-in-a-competitive-world.html "How Music & Sound Can Help Financial Brands Differentiate in a Competitive World"), which have since seen phenomenal revenue increases._

_“And so, as we build out an increasingly international team, all seeking to deliver phenomenal business outcomes for our clients, these new board members will help us in our mission to revolutionise the [digital advertising](https://www.financedigest.com/miq-partners-with-seenthis-to-advance-sustainability-in-digital-advertising.html "MiQ Partners with SeenThis to Advance Sustainability in Digital Advertising") industry. Each of these talented individuals is a natural leader and will help us [drive further innovation](https://www.financedigest.com/cyclic-innovation-to-drive-the-animal-parasiticide-market.html "Cyclic innovation to drive the Animal Parasiticide Market") and excellence in this fast-moving marketplace.”_

Anders Rantzau Rasmussen, Passendo’s co-founder and CCO, adds: _“These [individuals bring a wealth of talent and experience along with unrivalled determination to succeed](https://www.financedigest.com/how-to-trade-forex-and-succeed-as-an-individual.html "How to Trade Forex and Succeed as an Individual"). Our growing team is dedicated to [realising the full value](https://www.financedigest.com/2021-predictions-realising-the-value-of-payments-transformation.html "2021 Predictions: Realising the Value of Payments Transformation") of in-email advertising. Together, we can’t wait to deliver further [opportunities](https://www.financedigest.com/the-north-heads-south-to-mipim-en-masse-to-corner-new-real-estate-business-opportunities.html "The North heads South to MIPIM en masse to corner new real estate business opportunities") for a range of businesses.”_

**About** [**Passendo**](https://passendo.com/)

Passendo is the [leading European platform](https://www.financedigest.com/leading-payment-platform-appoints-new-key-positions-to-help-with-growth.html "Leading Payment Platform Appoints New Key Positions to Help With Growth") commercialising newsletter inventory. Founded in 2016 by two [digital advertising](https://www.financedigest.com/alphabets-miss-fans-inflation-fears-across-digital-advertising.html "Alphabet’s miss fans inflation fears across digital advertising") pioneers, our award-winning email ad server and SSP provides value for publishers and advertisers worldwide, with over 4,000 premium publishing house newsletter inventories across the world. Partnering with some of the world’s largest media publishers, we help them activate new [incremental revenues in an existing and untapped media channel – in-email advertising – reaching new audiences to unlock new and exciting opportunities](https://www.financedigest.com/anz-automotive-battery-market-to-witness-significant-incremental-opportunity-during-2020-2030.html "Anz Automotive Battery Market to Witness Significant Incremental Opportunity During 2020 – 2030"). More at: www.passendo.com

**This is a Sponsored Feature.**


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