# Passendo partners with leading media company, audienzz, to revolutionise its ad offer in a portfolio of over 70 premium newsletters
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-07-05
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: Passendo and audienzz Launch Newsletter Advertising Network
Meta Description: Experience the power of in-email advertising with Passendo and audienzz's partnership, offering advertisers efficient access to over 14 million unique
URL: https://financedigest.com/passendo-partners-with-leading-media-company-audienzz-to-revolutionise-its-ad-offer-in-a-portfolio-of-over-70-premium-newslettershtml

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[_Passendo_](https://passendo.com/) _enables real-time sponsored ad serving and improved relevance with its innovative product for the Zürich-based company_

**London UK, 5th July 2022** – Award-winning [email ad server and SSP, Passendo](https://passendo.com/), has partnered with audienzz, a leading media company based in Zürich, Switzerland, to launch a newsletter advertising network with the widest reach in Switzerland – with this partnership making in-email advertising more efficient than ever before.

audienzz is a Swizz digital advertising specialist which offers a portfolio of over 300 websites. With its innovative digital branding, native, video and performance formats, it reaches over 14 million unique clients across the country each month. In addition, it offers publishers and advertisers a [comprehensive range of services](https://www.financedigest.com/red-box-and-bloomberg-partner-to-provide-comprehensive-record-keeping-and-trade-reconstruction-services-for-financial-compliance.html "Red Box and Bloomberg Partner to Provide Comprehensive Record Keeping and Trade Reconstruction Services for Financial Compliance") as well as state-of-the-art tools, developed in-house.

Prior to partnering with Passendo, audienzz did not have the features of an actual adserver, but it has now successfully onboarded over 20 [publishers and launched the first newsletter advertising network in Switzerland – collaborating with premium publishers from all three language regions](https://www.financedigest.com/adnami-welcomes-svenja-damzog-as-publisher-director-dach-to-lead-continued-expansion-in-the-region.html "Adnami welcomes Svenja Damzog as Publisher Director DACH to lead continued expansion in the region") and generating over 35 million impressions a month.

Furthermore, as a leading [advertising technology](https://www.financedigest.com/seenthis-launches-ground-breaking-segment-by-segment-optimization-technology-for-display-advertising.html "SeenThis launches ground-breaking segment-by-segment optimization technology for display advertising") provider, audienzz decided to combine the power of Passendo as a specific newsletter adserver with its booking tool, adconsole. In this way, the Passendo API implementation makes it possible to customise a [solution that perfectly](https://www.financedigest.com/alt-data-the-perfect-solution-for-investors-plagued-by-market-volatility.html "Alt data – the perfect solution for investors plagued by market volatility?") fits the needs of Swiss publishers.

_“This offers advertisers an optimal solution: It gives them the opportunity to land directly within_ their target groups’ mailboxes via in-email ads,” explains Nora Chapero, Head of Business Development at audienzz. _“We are committed to ensuring a highly [efficient process](https://www.financedigest.com/1-easy-tip-to-make-a-key-e-commerce-process-more-efficient.html "1 easy tip to make a key e-commerce process more efficient") and, with partnerships and innovations such as this, we are able to bring the entire spectrum of journalistic services to the advertising market.”_
Audienzz AG’s CEO, Remo Baumeler, adds: _“We were delighted to [partner with Passendo to ignite the power of premium publisher newsletters with in-email advertising](https://www.financedigest.com/miq-partners-with-seenthis-to-advance-sustainability-in-digital-advertising.html "MiQ Partners with SeenThis to Advance Sustainability in Digital Advertising"). The goal of this ongoing collaboration was to make our newsletter advertising product scalable and to launch emvoy, the first newsletter network in Swtizerland, on a CPM/CPC basis, which will enable us to offer the Swiss [market a valuable](https://www.financedigest.com/the-valuable-role-ecommerce-social-media-marketing-will-play-in-keeping-businesses-afloat-during-lockdown.html "The valuable role Ecommerce/Social Media marketing will play in keeping businesses afloat during lockdown") and unique new advertising channel and to generate new revenue streams for premium publishers. This has been achieved rapidly and already the results have been extremely impressive.”_
Andreas Jürgensen, [CEO and co-founder](https://www.financedigest.com/anthony-di-iorio-joins-bancor-co-founder-and-bittrex-ceo-on-stormx-advisory-board.html "Anthony Di Iorio Joins Bancor Co-Founder and Bittrex CEO on StormX Advisory Board") of Passendo, adds: _“We are beyond proud of what we have achieved along with the team at audienzz. Our mission is to give publishers access to new incremental revenues, as well as to enable better control of the [quality and content](https://www.financedigest.com/new-ozone-study-demonstrates-clear-link-between-quality-of-attention-to-content-and-quality-of-attention-to-accompanying-ads.html "NEW OZONE STUDY DEMONSTRATES CLEAR LINK BETWEEN QUALITY OF ATTENTION TO CONTENT AND QUALITY OF ATTENTION TO ACCOMPANYING ADS") of ads being served around their premium content. We have already partnered with some of the [world’s largest media brands](https://www.financedigest.com/how-music-sound-can-help-financial-brands-differentiate-in-a-competitive-world.html "How Music & Sound Can Help Financial Brands Differentiate in a Competitive World"), helping to bring about phenomenal revenue increases. This is just another example of the [ways](https://www.financedigest.com/5-simple-ways-in-which-your-business-can-save-water.html "5 simple ways in which your business can save water") in which our technology can help quality publishers to future-proof their businesses.”_

Passendo is helping a growing number of publishers worldwide to boost their commercial potential, in a [sector which has traditionally experienced challenges](https://www.financedigest.com/new-business-launches-to-support-it-professionalsfacing-mission-critcial-sector-challenges.html "NEW BUSINESS LAUNCHES TO SUPPORT IT PROFESSIONALSFACING MISSION CRITCIAL SECTOR CHALLENGES") around monetisation. It is currently [seeing strong](https://www.financedigest.com/italys-mps-sees-safe-habour-ahead-after-strong-quarter.html "Italy’s MPS sees ‘safe habour’ ahead after strong quarter") and growing demand from the US and UK markets in particular.

The partnership comes as the Copenhagen-based in-email advertising disruptor readies itself for an explosive H2, having appointed a raft of new board members [following significant growth and investment of €2.3 million](https://www.financedigest.com/10-million-to-be-whipped-into-ice-cream-brand-four-winters-following-acquisition.html " Million To Be Whipped Into Ice Cream Brand Four Winters Following Acquisition ") late last year.

**Abo** **ut** [**Passendo**](https://passendo.com/)

[Passendo](https://passendo.com/) is the leading European platform commercialising newsletter inventory. Founded in 2016 by two [digital advertising](https://www.financedigest.com/alphabets-miss-fans-inflation-fears-across-digital-advertising.html "Alphabet’s miss fans inflation fears across digital advertising") pioneers, its award-winning email ad server and SSP provides value for publishers and advertisers worldwide. By partnering with some of the world’s largest [media businesses](https://www.financedigest.com/ladbrokes-owner-entain-buys-sports-media-business-365scores.html "Ladbrokes owner Entain buys sports media business 365scores"), Passendo helps them to activate new, incremental revenues in an existing and yet untapped media channel – in-email advertising – thereby reaching new audiences to unlock exciting opportunities. More at: [www.passendo.com](https://passendo.com)

**About audienzz**

audienzz is the [digital advertising specialist](https://www.financedigest.com/b2b-specialist-pr-agency-the-digital-voice-announces-three-key-account-wins.html "B2B Specialist PR Agency The Digital Voice Announces Three Key Account Wins") in Switzerland and offers a portfolio of over 300 websites. With its innovative [digital branding, native, video and performance formats, the premium digital marketer](https://www.financedigest.com/the-nitrile-gloves-market-to-walk-through-digitized-destiny.html "The Nitrile Gloves Market to walk through digitized destiny") reaches over 14 million unique clients in all over the country each and every month. In addition, audienzz [offers publishers and advertisers a comprehensive range of services](https://www.financedigest.com/why-the-banking-industry-needs-to-offer-more-than-just-enticing-perks-and-subscription-services.html "Why the banking industry needs to offer more than just enticing perks and subscription services") as well as state-of-the-art tools, which were developed in-house.

**This is a Sponsored Feature.**


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