# Passendo appoints Harry Charalambous as Head of Demand & International Growth Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2022-06-09 Category: NEWS Category URL: https://financedigest.com/category/news Meta Title: Passendo Appoints Harry Charalambous as Head of Demand Meta Description: Passendo welcomes Harry Charalambous to lead global go-to-market strategy, ad ecosystem creation, and worldwide demand team for in-email advertising disruptor. URL: https://financedigest.com/passendo-appoints-harry-charalambous-as-head-of-demand-international-growthhtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/passendosecondaryjpeghighresolution-2-1736815655719-compressed.jpg) _The latest appointment follows a spate of new hires at the Copenhagen-based in-email advertising disruptor_ ![](https://www.globalbankingandfinance.com/wp-content/uploads/2022/06/HarryC-354x354.jpg) Harry Charalambous **London, UK – June 7th, 2022 –** Award-winning email ad server and SSP [Passendo](https://passendo.com/) has appointed Harry Charalambous as Head of Demand & International Growth to help shape its go-to-market strategy globally. Charalambous is also tasked with creating an ad ecosystem for Passendo’s publisher clients; leading the worldwide demand team on best practice and strategy; and opening and growing new markets including the US, LATAM and the UK. Harry led [digital sales teams](https://www.financedigest.com/the-digital-voice-appointed-by-raft-of-new-clients-as-its-team-expands-by-270.html "The Digital Voice™ appointed by raft of new clients as its team expands by 270%") at Trinity Mirror for over eight years. He was also a founding member of TripleLift’s International team, and went on to lead International and UK [demand for over five years](https://www.financedigest.com/heathrow-airport-says-return-to-pre-pandemic-demand-years-away.html "Heathrow Airport says return to pre-pandemic demand years away") prior to its acquisition. He is also a father of two, a licensed football coach, a charity board member and [keen cyclist](https://www.financedigest.com/new-homes-for-keen-cambridge-cyclists-at-novo.html "New Homes For Keen Cambridge Cyclists At Novo"). He says: _“I’m thrilled to join the [team and to help create new revenue streams for advertisers and publishers by improving](https://www.financedigest.com/improving-your-it-team-in-four-simple-steps.html "Improving your IT team in four simple steps") campaign management and enabling ad inventory in email and newsletters to be sold in a completely new way. I’m passionate about this industry, and helping clients to revolutionise their go-to-market strategies.”_ Indeed, today, [Passendo](https://passendo.com/) is helping an increasing number of clients worldwide to boost their commercial potential; with strong and growing demand from the US and UK markets in particular. Andreas Jürgensen, CEO and co-founder of Passendo, says: _“Harry’s experience in the world of [digital media and sales](https://www.financedigest.com/digital-sales-transformation-is-key-to-faster-higher-revenue.html "Digital sales transformation is key to faster, higher revenue") is second to none. He has worked for many of the largest news publishers in the UK._ _He is phenomenally [driven and approaches](https://www.financedigest.com/the-berries-market-to-be-driven-by-the-non-stoical-approach.html "The Berries Market To Be Driven By The Non-Stoical Approach") each opportunity with enormous energy as well as a great sense of fun. We have no doubt that he will be a huge asset to our [growing](https://www.financedigest.com/snaptrip-com-continues-to-expand-its-growing-team-with-two-senior-hires.html "Snaptrip.com continues to expand its growing team with two senior hires") team.”_ Anders Rantzau Rasmussen, Passendo’s co-founder and CCO, adds: _“Energetic and committed, Harry is determined to provide our [clients with the very best possible experience](https://www.financedigest.com/improve-the-client-experience-with-virtual-assistants.html "Improve the Client Experience with Virtual Assistants ")._ _A natural leader, he will help us in our mission to revolutionise the [digital advertising](https://www.financedigest.com/alphabets-miss-fans-inflation-fears-across-digital-advertising.html "Alphabet’s miss fans inflation fears across digital advertising") industry, as we drive further innovation and excellence in this fast-moving marketplace.”_ This latest hire comes hot on the heels of Passendo’s appointment of three new board members and [follows significant growth and investment of €2.3 million](https://www.financedigest.com/10-million-to-be-whipped-into-ice-cream-brand-four-winters-following-acquisition.html " Million To Be Whipped Into Ice Cream Brand Four Winters Following Acquisition ") late last year. **About** [**Passendo**](https://passendo.com/) Passendo is the [leading European platform](https://www.financedigest.com/leading-payment-platform-appoints-new-key-positions-to-help-with-growth.html "Leading Payment Platform Appoints New Key Positions to Help With Growth") commercialising newsletter inventory. Founded in 2016 by two digital advertising pioneers, its [award-winning email ad server and SSP provides](https://www.financedigest.com/thomson-reuters-builds-out-its-award-winning-connected-risk-platform-with-risk-management-solution-providing-a-personalized-enterprise-wide-view-of-risk.html "Thomson reuters builds out its award-winning connected risk platform with risk management solution providing a personalized enterprise-wide view of risk") value for publishers and advertisers worldwide. By partnering with some of the world’s largest [media businesses](https://www.financedigest.com/ladbrokes-owner-entain-buys-sports-media-business-365scores.html "Ladbrokes owner Entain buys sports media business 365scores"), Passendo helps them to activate new, incremental revenues in an existing and yet untapped media channel – in-email advertising – thereby reaching new audiences to unlock exciting opportunities. More at: [www.passendo.com](https://passendo.com) --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---