# Over half of Britons say loyalty cards encourage them to buy a product – NIQ Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2019-03-09 Category: LIFESTYLE Category URL: https://financedigest.com/category/lifestyle Meta Title: UK Consumers Seek Savings with Loyalty Card Discounts Meta Description: Over half of Britons rely on loyalty card discounts to save money during cost-of-living crisis, with grocery prices surging. Find out more about UK consumer URL: https://financedigest.com/over-half-of-britons-say-loyalty-cards-encourage-them-to-buy-a-product-niq-2html ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/brexit-1737287584105-compressed.jpg) - **Investors becoming more discerning, courting longer-term tenants with superior rental homes (Surrenden Invest)** - **Rents to grow by 13.7% by 2023 (Savills)** - **Rate of nearly 9 tenant registrations to every new rental listing is highest ever (Foxtons)** Given the intensity of the debate about Brexit’s likely impact on UK [house prices](https://www.financedigest.com/uk-house-prices-speed-up-but-slowdown-coming-nationwide-says.html "UK house prices speed up but slowdown coming, Nationwide says"), the country’s rapidly growing rental sector has been left rather overshadowed. However, from the expansion of the ‘build to rent’ offering to the more discerning buy to let [investors that we’re now seeing](https://www.financedigest.com/analysis-weary-investors-see-little-respite-to-fed-hike-gloom.html "Analysis-Weary investors see little respite to Fed hike gloom"), the rental sector is alive and well. Indeed, according to Savills, “Tightening access to mortgage finance and changing demographics is [driving demand](https://www.financedigest.com/growing-transportation-industry-is-driving-demand-for-aluminum-sheet-market.html "Growing Transportation Industry Is Driving Demand For Aluminum Sheet Market") for privately rented homes at all price points.” This makes it an exciting time to be a buy to let investor. ![rental-growth](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/rental-growth-1737287584163-compressed.jpg) **“As a whole, the UK has seen a reduction in the number of buy to let investors in recent years, as the government’s tax changes have been felt across the sector. However, an interesting result of this is that those investors who do continue to [build their portfolios](https://www.financedigest.com/building-a-portfolio-for-retirement.html "Building A Portfolio For Retirement") have become more discerning about which properties they choose to put their money into. This is pushing developers to be more creative and ambitious with their property plans.”** **Jonathan Stephens, MD, [Surrenden Invest](http://r20.rs6.net/tn.jsp?f=001bwS_CHphYavfj50ySvgDnZUuGZcDkDnSnMbSbgInGGdoMpz1kTaWOOnfgv8_nGDPXl0pZdYsQ0uL_sTXkWmA4YfKnJ__64x46VxgMxdijRjiM9gyjJ8mMQ4lZS09E_YCuUeuqzmIjt1qyl8UHOlNN8pWjxLFMzFA0jpr09cKhs8I2VsZ--iXrg==&c=DB_-AcFxabP_TJSYPMAQkc2ZRsof149is4GJIickzDtmOMmxpp0M7g==&ch=Jx8AWPq1CgsE3JLJdQm2hgo3UMMPKLHfwwFY1RLfr2WkAflxTkh_lQ==)** In recognition of the continuing demand for premium investment properties, specialist property investment agency **[Surrenden Invest](http://r20.rs6.net/tn.jsp?f=001bwS_CHphYavfj50ySvgDnZUuGZcDkDnSnMbSbgInGGdoMpz1kTaWOOnfgv8_nGDPXl0pZdYsQ0uL_sTXkWmA4YfKnJ__64x46VxgMxdijRjiM9gyjJ8mMQ4lZS09E_YCuUeuqzmIjt1qyl8UHOlNN8pWjxLFMzFA0jpr09cKhs8I2VsZ--iXrg==&c=DB_-AcFxabP_TJSYPMAQkc2ZRsof149is4GJIickzDtmOMmxpp0M7g==&ch=Jx8AWPq1CgsE3JLJdQm2hgo3UMMPKLHfwwFY1RLfr2WkAflxTkh_lQ==)** has produced a [regional rental market report](http://r20.rs6.net/tn.jsp?f=001bwS_CHphYavfj50ySvgDnZUuGZcDkDnSnMbSbgInGGdoMpz1kTaWOCuQkLml7xh7ifLKnK1K2uLgB0maasxCZx8Ur-csZTy9TkK_stxQ2n5omlvsSfJWeQbxZh6wnt-DvInIjM0Dnbdz15r3PgPYczhTSmtVUFxPjJnXvAjMTN106ZqLTo_BTDy1pMYuLs8D2GkNWti394QO6NcbjQe07ZrZAL7AXI5EI1TvrILYvhRBhTI20MSt07uAO3BDgYVk&c=DB_-AcFxabP_TJSYPMAQkc2ZRsof149is4GJIickzDtmOMmxpp0M7g==&ch=Jx8AWPq1CgsE3JLJdQm2hgo3UMMPKLHfwwFY1RLfr2WkAflxTkh_lQ==) that offers expert insights into the UK’s local rental markets. The guide covers five key areas (Birmingham, Liverpool, Manchester, Newcastle and London/commuter belt), analysing everything from demographics and tenures to average rents, yields and void periods. Rental growth has been rather [subdued over the past two or so years](https://www.financedigest.com/dollar-creeps-up-in-subdued-start-to-new-year.html "Dollar creeps up in subdued start to new year"). However, the average rise across Great Britain of 1.0% in the year to December 2018 was up from 0.9% in the year to November, and Savills projects that things are going to get brighter still over the [coming five years](https://www.financedigest.com/refrigerated-trailer-market-to-exhibit-increased-demand-in-the-coming-years.html "Refrigerated Trailer Market to Exhibit Increased Demand in the Coming Years"). It projects rental growth of 2.0% across the UK in 2020, 3.0% in 2021 and 3.5% in each of the following two years, with a five-year [compound growth rate](https://www.financedigest.com/automotive-gas-charged-shock-absorbers-market-worth-will-reach-us-2-9-bn-in-2021-grow-at-overall-compound-annual-growth-rate-cagr-of-5-0-between-2021-and-2031.html "Automotive Gas Charged Shock Absorbers Market worth will reach US$ 2.9 Bn in 2021, grow at overall compound annual growth rate (CAGR) of 5.0% between 2021 and 2031") of 13.7% to 2023. **“The UK’s population is increasing rapidly and this is supporting a thriving rental sector that seems unabashed by the same kind of pre-Brexit jitters that are slowing down house price growth. Add to that the reduction in stock that we’ve seen as amateur private landlords drop out of the [market and the overall rental sector has a very positive future](https://www.financedigest.com/air-separation-plant-market-to-register-5-cagr-driven-by-surging-demand-for-nitrogen-gas-within-food-beverage-sector-future-market-insights.html "Air Separation Plant Market to Register 5% CAGR Driven by Surging Demand for Nitrogen Gas within Food & Beverage Sector: Future Market Insights") ahead.”** **Jonathan Stephens, MD, [Surrenden Invest](http://r20.rs6.net/tn.jsp?f=001bwS_CHphYavfj50ySvgDnZUuGZcDkDnSnMbSbgInGGdoMpz1kTaWOOnfgv8_nGDPXl0pZdYsQ0uL_sTXkWmA4YfKnJ__64x46VxgMxdijRjiM9gyjJ8mMQ4lZS09E_YCuUeuqzmIjt1qyl8UHOlNN8pWjxLFMzFA0jpr09cKhs8I2VsZ--iXrg==&c=DB_-AcFxabP_TJSYPMAQkc2ZRsof149is4GJIickzDtmOMmxpp0M7g==&ch=Jx8AWPq1CgsE3JLJdQm2hgo3UMMPKLHfwwFY1RLfr2WkAflxTkh_lQ==)** ![Surrenden-Invest's](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/surrenden-invests-1737287584026-compressed.jpg) Surrenden [Invest’s own experience in recent years is that investors are now looking for properties](https://www.financedigest.com/a-guide-to-luxury-property-investment-in-the-time-of-covid-19.html "A guide to luxury property investment in the time of COVID-19") that are a cut above the rest. Manchester’s [Ancoats Gardens](http://r20.rs6.net/tn.jsp?f=001bwS_CHphYavfj50ySvgDnZUuGZcDkDnSnMbSbgInGGdoMpz1kTaWOIojprggCaVCFxCKQ7dVyoTZXfK7k9xVR073k3e4EuQ3vrwdfxzXcntzVtJXl36wjLvqoJrKO5vxQRsFXK_SqUioFWZ7lFQrVE3X-KUoXQY8U6l24BVbeorxUrPNPcyAHE-p_O4S2s8JqZ6lvk2g17Z8pKoMlo5xBZ8tRmba6qePBdUV6SEtX-p_SonObOwAzQ==&c=DB_-AcFxabP_TJSYPMAQkc2ZRsof149is4GJIickzDtmOMmxpp0M7g==&ch=Jx8AWPq1CgsE3JLJdQm2hgo3UMMPKLHfwwFY1RLfr2WkAflxTkh_lQ==) is a prime example. Located in the hippest part of the UK’s ‘most liveable city’ (according to [Time Out and the Economic](https://www.financedigest.com/building-economic-resilience-in-tough-times.html "Building Economic Resilience in Tough Times") Intelligence Unit), the development’s 155 spacious, light-filled homes are complemented by a superb range of features. The gym is so large it splits across two levels, while the coffee lounge has been carefully designed to suit a range of uses, from casual catch ups to [working from home](https://www.financedigest.com/working-from-home-what-does-it-mean-for-your-taxes.html "Working from home: what does it mean for your taxes?"). Then there’s the rooftop garden – an oasis of greenery and comfy seating that invites you to curl up and enjoy the magnificent views of the Manchester skyline. Ancoats Gardens is part of a new wave of developments that take their on-site features very seriously indeed, as Surrenden [Invest’s Jonathan Stephens explains](https://www.financedigest.com/explainer-what-is-the-s-in-esg-investing.html "Explainer-What is the ‘S’ in ESG investing?"). **“There are now nearly nine tenant registrations for every new rental listing, according to Foxtons. One might imagine that unscrupulous investors are therefore flooding the [market with inferior properties in order to capitalise on demand.](https://www.financedigest.com/all-terrain-vehicle-market-demand-supply-growth-factors-latest-rising-trend-and-forecast-to-2027.html "All-Terrain Vehicle Market Demand, Supply, Growth Factors, Latest Rising Trend and Forecast to 2027") While there are no doubt some out there who are taking that approach, what our own experience has shown is that investors prefer to court longer term tenants by offering superior properties. The idea is that the building is so fabulous that tenants stay for longer than average, thus dramatically reducing void periods and driving up returns. As such, investors are being far more discerning about where they put their money, which is great news for sites like Ancoats Gardens!”** **Jonathan Stephens, MD, [Surrenden Invest](http://r20.rs6.net/tn.jsp?f=001bwS_CHphYavfj50ySvgDnZUuGZcDkDnSnMbSbgInGGdoMpz1kTaWOOnfgv8_nGDPXl0pZdYsQ0uL_sTXkWmA4YfKnJ__64x46VxgMxdijRjiM9gyjJ8mMQ4lZS09E_YCuUeuqzmIjt1qyl8UHOlNN8pWjxLFMzFA0jpr09cKhs8I2VsZ--iXrg==&c=DB_-AcFxabP_TJSYPMAQkc2ZRsof149is4GJIickzDtmOMmxpp0M7g==&ch=Jx8AWPq1CgsE3JLJdQm2hgo3UMMPKLHfwwFY1RLfr2WkAflxTkh_lQ==)** --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---