# Optable continues on growth trajectory with senior hires
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-12-13
Category: NEWS
Category URL: https://financedigest.com/category/news
Meta Title: Optable Appoints Simon Theakston as Head of Solutions Consulting and Brad Jeffrey as VP North American Sales
Meta Description: Join Optable's global expansion efforts with new appointments in senior leadership roles. Learn about the experienced team driving secure data
URL: https://financedigest.com/optable-continues-on-growth-trajectory-with-senior-hireshtml

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_Optable announces the appointment of Simon Theakston as Head of Solutions Consulting and Brad Jeffrey as VP North American Sales. The appointments come as part of a broader investment in global expansion efforts in 2023._

SaaS data [collaboration](https://www.financedigest.com/renault-to-reach-its-goal-on-integrated-electric-vehicles-chain-before-2030-ceo.html) platform [Optable](https://www.optable.co/) has appointed Simon Theakston to the newly created global role of Senior Director of Solutions Consulting and Brad Jeffrey as VP, North America Sales at a time when its platform is being used by growing numbers of clients worldwide.

Simon was formerly Head of Digital Operations at iProspect, Senior Solutions Engineer at BlueKai – where he was part of the team that launched its data management platform into Europe – and global DMP Lead at Oracle. He also co-founded Silver Bullet Data Services; a specialist organisation helping brands and publishers to securely [maximise the value](https://www.financedigest.com/5-ways-to-maximise-the-value-of-instant-payments.html "5 ways to maximise the value of instant payments") of their first-party data.

With two decades of experience, Simon has an impressive [track record in using data to power business](https://www.financedigest.com/5-fx-metrics-your-business-should-be-tracking.html "5 FX METRICS YOUR BUSINESS SHOULD BE TRACKING") objectives and improve customer experiences. He will act as a bridge between [product and sales](https://www.financedigest.com/flooded-lead-acid-battery-regional-landscape-production-sales-consumption-status-and-prospects.html "Flooded Lead Acid Battery Regional Landscape, Production, Sales & Consumption Status and Prospects") teams at Optable.

Brad Jeffrey, Optable’s VP, North America [Sales was previously Managing Director](https://www.financedigest.com/adnami-appoints-sophie-spencer-as-uk-agency-sales-director.html "Adnami appoints Sophie Spencer as UK Agency Sales Director"), Canada at Index Exchange. His deep knowledge of ad [tech and his passion for strategic partnerships and innovative](https://www.financedigest.com/setsquared-helps-turn-basingstoke-into-the-souths-next-tech-and-innovation-hub.html "SETsquared helps turn Basingstoke into the South’s next tech and innovation hub") solutions will strengthen Optable’s growing commercial team in North America.

James Prudhomme, CRO at Optable, says: _“Always solution-orientated, Simon and Brad excel at providing clarity and understanding when it comes to use of [first-party data](https://www.financedigest.com/investing-in-a-first-party-data-strategy-can-save-the-day-for-retailers.html "Investing in a first-party data strategy can save the day for retailers") in advertising. We are delighted that they have joined our team to help the industry embrace the [data clean room approach for effective planning](https://www.financedigest.com/data-analytics-scenario-planning-and-the-finance-department.html "Data analytics, scenario planning, and the finance department"), activation and measurement.”_

Brad Jeffrey comments: _“The interoperability of Optable’s [solution](https://www.financedigest.com/peppermint-technology-revamps-communications-with-via-voice-solution.html "PEPPERMINT TECHNOLOGY REVAMPS COMMUNICATIONS WITH VIA VOICE SOLUTION") is truly ground-breaking and I look forward to bringing it to more partners to supercharge their communications.”_

Simon Theakston says: “ _I_ _have long admired Optable’s mission to bring [greater transparency to the ecosystem as we enable](https://www.financedigest.com/iris-acquisition-enables-accountants-to-add-greater-value-to-their-clients.html "IRIS acquisition enables accountants to add greater value to their clients") s_ _ecure_ _data [collaboration](https://www.financedigest.com/renault-to-reach-its-goal-on-integrated-electric-vehicles-chain-before-2030-ceo.html)_. Never has it been more important for marketers to [harness the power](https://www.financedigest.com/trusting-your-gut-how-to-harness-the-power-of-your-business-instincts.html "Trusting your gut: how to harness the power of your business instincts") of first-party data through collaboration with partners in secure data clean rooms.”

Vlad Stesin, Optable’s [Chief Strategy Officer](https://www.financedigest.com/impact-com-appoints-new-chief-people-officer-to-lead-people-growth-and-excellence.html "impact.com Appoints New Chief People Officer to Lead People Growth and Excellence") and Co-founder adds: _“It is possible for_ _companies to share data safely without violating user privacy, via the interoperable,_ _frictionless [collaboration](https://www.financedigest.com/renault-to-reach-its-goal-on-integrated-electric-vehicles-chain-before-2030-ceo.html) embedded within our product. As Optable continues in its mission to securely connect the [world’s audience data](https://www.financedigest.com/bridge-the-gaps-in-big-data-and-cross-into-a-world-of-growth.html "Bridge the gaps in Big Data – and cross into a world of growth"), we are thrilled to bring both Brad and Simon on board to introduce more clients to the possibilities and the potential.”_

Optable helps clients to analyse overlapping audience [data and to inform campaign strategy](https://www.financedigest.com/real-time-connect-nyc-where-adtech-leaders-come-together-to-redefine-data-strategies.html "Real-Time Connect (NYC): Where AdTech leaders come together to redefine data strategies") and post-campaign measurement, enabling them to target without cookies in a privacy first world. Its [user experience](https://www.financedigest.com/fintechs-how-to-increase-loyalty-through-user-experience-and-fraud-prevention.html "FinTechs: How to increase loyalty through user experience and fraud prevention") is designed for ad ops, media planners and marketers through a simple UI, enabling safe and privacy-preserving audience analysis as well as direct activation capabilities.

**Press Contact:**

Maryum Sheikh, Press Lead, [The Digital Voice™](https://www.thedigitalvoice.co.uk/)

[press@thedigitalvoice.co.uk](mailto:press@thedigitalvoice.co.uk)

**About Optable**

[Optable is a SaaS data connectivity platform](https://www.optable.co/) designed for the advertising ecosystem in the age of privacy. Inspired by the radical transformation in how data is governed, connected, and used, Optable was built by veterans of the ad tech industry to [address the need](https://www.financedigest.com/if-the-nation-backs-fintech-we-need-to-address-a-few-things.html "If the nation backs FinTech, we need to address a few things") for a new generation of privacy-preserving data collaboration software.

https://optable.co/


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