# Optable Closes $20 Million Series A Financing, Broadens Investor Syndicate in New Round
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2023-04-18
Category: NEWS
Category URL: https://financedigest.com/category/news
Meta Title: Optable Secures $20M Funding for Global Expansion
Meta Description: Discover how Optable&#039;s $20M funding round will aid in global expansion and support for its privacy-centric data collaboration solutions.
URL: https://financedigest.com/optable-closes-20-million-series-a-financing-broadens-investor-syndicate-in-new-roundhtml

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# **Optable Closes $20 Million Series A Financing, Broadens Investor Syndicate in New Round**

_New Capital Enables the Data Collaboration Platform and Clean Room Solution to Continue Global Expansion and Support a Rapidly Growing Client Base_

**London, UK, 18th April 2023** — [Optable](https://www.optable.co/), a software-as-a-service (SaaS) data collaboration platform and clean room solution designed for the aadvertising ecosystem, announced today that it has secured $20M USD in Series A financing from a syndicate of investors which includes Hearst Ventures, Brightspark Ventures, Desjardins Ventures, Deloitte Ventures, asterX, and others.

The advertising ecosystem is undergoing a radical transformation in how audience data can be used as third-party cookies disappear, mobile IDs experience an overhaul, and new privacy legislation emerges. This creates an immediate and pressing need for new solutions to enable advertisers, publishers, and the entire adtech ecosystem to securely compare and leverage audience data to help plan, activate, and measure campaigns. Against this backdrop, Optable has experienced global demand for its solutions and will use the funds raised to [expand its sales](https://www.financedigest.com/geelys-ev-brand-zeekr-aims-to-double-sales-in-2023-expand-in-europe.html "Geely’s EV brand Zeekr aims to double sales in 2023, expand in Europe") and marketing team to serve this need.

“Optable has made enormous progress in delivering a privacy-centric, transparent, and [interoperable solution to the market,”](https://www.financedigest.com/interoperability-of-data-to-accelerate-the-medical-tapes-market.html "Interoperability of data to accelerate the Medical Tapes Market") said Yves Poiré, Co-founder and CEO, Optable. Having such a great and [diverse syndicate of strategic investors validates our approach](https://www.financedigest.com/a-gen-z-approach-to-gender-diversity.html "A Gen Z Approach to Gender Diversity"). We look [forward to collaborating with them to accelerate our  expansion strategy and drive](https://www.financedigest.com/how-cloud-is-driving-forward-implementation-of-zero-trust-security.html "How Cloud is Driving Forward Implementation of Zero Trust Security") real results for our rapidly growing customer base across the globe.”

Optable’s co-founders — Yves Poiré, Vlad Stesin and Bosko Milekic — are long-time collaborators, with Optable being the [second business](https://www.financedigest.com/london-ranked-as-europes-most-attractive-city-for-businesses-and-employees-for-second-year-running.html "London ranked as Europe’s most attractive city for businesses and employees for second year running") they have founded together. Their last venture, AdGear, was acquired by Samsung Ads in 2016. Optable currently [works with customers](https://www.financedigest.com/intuit-inc-enters-into-new-bank-feed-agreement-with-lloyds-bank-to-eliminate-work-and-drive-insights-for-customers.html "Intuit Inc. Enters into New Bank Feed Agreement with Lloyds Bank to Eliminate Work and Drive Insights for Customers") in Canada, the US, Europe, and Japan.

Optable’s innovative and privacy-centric approach to data collaboration is essential to help advertisers navigate the evolving digital advertising landscape,” said Darcy Frisch, [Managing Director](https://www.financedigest.com/anya-libova-joins-apester-as-uk-managing-director.html "Anya Libova joins Apester as UK Managing Director") and VP, Hearst Ventures. We are thrilled to [invest and support their mission to empower the industry with effective solutions as they continue](https://www.financedigest.com/ils-investment-returns-continue-to-outperform-according-to-aon-insurance-linked-securities-report.html "ILS investment returns continue to outperform, according to Aon insurance-linked securities report") to gain traction in the US market and beyond.

Optable and Hearst have also entered into a commercial agreement that will allow Hearst to amplify the value of their first party [data through Optable’s advanced data clean](https://www.financedigest.com/in-the-supply-chain-clean-data-is-the-fuel-of-the-future.html "In the supply chain, clean data is the fuel of the future") room approach. The collaboration will also enable interoperability with other [data clean room solutions](https://www.financedigest.com/aon-introduces-new-cyber-solution-in-response-to-eu-regulation-on-data-protection.html "Aon introduces new cyber solution in response to EU regulation on data protection"), allowing advertisers to benefit from a wider range of data sources.

Said Michael Nuzzo, VP, Head of [Data Solutions at Hearst Magazines: “With Optable’s sophisticated technology, we can provide marketers increased performance by leveraging high-quality data to power planning](https://www.financedigest.com/data-analytics-scenario-planning-and-the-finance-department.html "Data analytics, scenario planning, and the finance department"), activation and measurement. This partnership will also [offer our clients the ability to utilize their first-party data](https://www.financedigest.com/aon-data-empowers-unica-to-offer-flood-insurance-for-5-2bn-canadian-peril.html "Aon data empowers Unica to offer flood insurance for .2bn Canadian peril") in a clean room environment and optimize their marketing efforts and better serve their customers.

Optable is leading the [way in making the data](https://www.financedigest.com/three-ways-the-data-cloud-can-keep-financial-services-competitive.html "Three Ways the Data Cloud Can Keep Financial Services Competitive") clean room approach to collaboration easier and more efficient for the advertising ecosystem. The new capital will enable it to scale up its global presence, technical talent, and product development, focusing on building new data collaboration solutions to [address the needs](https://www.financedigest.com/if-the-nation-backs-fintech-we-need-to-address-a-few-things.html "If the nation backs FinTech, we need to address a few things") of the industry.

**Press contact:**

Maryum Sheikh

Press Lead at [The Digital Voice PR Agency Ltd](https://www.thedigitalvoice.co.uk/)

[press@thedigitalvoice.co.uk](mailto:press@thedigitalvoice.co.uk)

**About Optable**

Optable is a [data collaboration and clean room solution designed](https://www.financedigest.com/keysource-awarded-major-contract-to-design-nationwide-network-of-data-centres-throughout-china.html "KEYSOURCE AWARDED MAJOR CONTRACT TO DESIGN  NATIONWIDE NETWORK OF DATA CENTRES THROUGHOUT CHINA") for the advertising ecosystem in the age of privacy. The product was inspired by the radical [transformation in how audience data](https://www.financedigest.com/how-data-governance-as-a-service-can-transform-the-financial-sector.html "How Data Governance-as-a-Service can transform the financial sector") is governed, connected, and activated. Optable takes an end-to-end approach to [data collaboration and is integrated with ad delivery platforms for secure](https://www.financedigest.com/assurance-v-security-reassessing-responsibility-for-data-assurance.html "Assurance v Security: Reassessing Responsibility for Data Assurance") activation, making it possible to deploy campaigns directly from a clean room. It is the only clean room solution that offers frictionless [collaboration and interoperability enabling customers](https://www.financedigest.com/video-collaboration-is-pushing-the-boundaries-of-the-customer-experience-in-financial-services.html "Video Collaboration is pushing the boundaries of the customer experience in Financial Services") to safely and securely match audience data with any partner. For more information, please visit: [https://optable.co/](https://optable.co/)


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