# Optable Announces New Data Clean Room Capabilities
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-05-24
Category: NEWS
Category URL: https://financedigest.com/category/news
Meta Title: Optable Introduces Flash Nodes for Frictionless
Meta Description: Discover how Optable's Flash Nodes feature enables seamless and secure data collaboration with advertisers and publishers at no cost to invited partners.
URL: https://financedigest.com/optable-announces-new-data-clean-room-capabilitieshtml

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_![optable](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/optablelogo-1736815690976-compressed.png)_

_Flash Nodes Enables Frictionless Collaboration, Allowing_ [_Optable_](https://www.optable.co/) _Customers to Easily create data clean rooms with their partners_

[Optable](https://www.optable.co/), a SaaS data [collaboration](https://www.financedigest.com/renault-to-reach-its-goal-on-integrated-electric-vehicles-chain-before-2030-ceo.html) platform and clean room solution designed for the advertising ecosystem, today announced the introduction of Flash Nodes, a new tier of Data Collaboration Nodes (DCNs) that will allow Optable customers to invite their own clients to collaborate securely and privately around audiences at no cost to the invited partner.

“As the use of Data Clean Rooms ramps up across the ecosystem, our goal is to make it as easy as possible for our customers to spin up clean rooms for a specific purpose, ” said **Vlad Stesin, Chief Strategy Officer and Co-founder,** [**Optable**](https://www.optable.co/). “The principles of interoperability and frictionless collaboration are very important to our product, and the release of Flash Nodes makes it even easier for our customers to collaborate with their partners and clients who aren’t necessarily Optable customers. Publishers, brands, data vendors and ad platforms can now instantly create secure data clean rooms for [collaboration](https://www.financedigest.com/renault-to-reach-its-goal-on-integrated-electric-vehicles-chain-before-2030-ceo.html) with their own customers.”

[Optable](https://www.optable.co/)’s end-to-end approach to data collaboration makes Flash Nodes relevant for a variety of data collaboration opportunities. The platform enables safe, secure and privacy-preserving audience analysis, as well as robust, direct activation capabilities. The [user experience is designed](https://www.financedigest.com/host-analytics-up-ends-the-enterprise-performance-management-market-with-the-first-product-designed-specifically-for-business-users.html "Host Analytics Up-Ends the Enterprise Performance Management Market with the First Product Designed Specifically for Business Users") for ad-ops, media planners and marketers through a simple, no code UI.

“Optable’s Flash Nodes feature allows La Presse to be [fully autonomous in the process of integrating](https://www.financedigest.com/volante-technologies-volpay-hub-fully-tested-qualified-and-integrated-with-tokenos-to-accelerate-adoption-of-open-banking.html "Volante Technologies’ VolPay Hub fully tested, qualified and integrated with TokenOS to accelerate adoption of Open Banking") with our advertisers. The setup is simple and frictionless, enabling a smooth experience for both parties,” **said Floran Thoumelin, Director of** [Data and Audience Advertising Products at La Presse. “This method allows La Presse to multiply the cleanroom activations](https://www.financedigest.com/why-finance-teams-need-to-go-beyond-numbers-to-an-active-relationship-with-data.html "Why finance teams need to go beyond numbers to an active relationship with data "), while maintaining full control on the operations. It is truly a success!”

Flash Nodes is the latest feature designed in support of Optable’s mission to securely connect the world’s audience [data](https://www.financedigest.com/the-challenge-of-keeping-data-secure-why-in-house-security-isnt-enough.html "The challenge of keeping data secure: why in-house security isn’t enough") by enhancing secure collaboration between advertisers and publishers. By removing barriers to entry, Optable is making the [Data Clean Room](https://www.financedigest.com/what-is-a-virtual-data-room-unveil-the-essential-information-here.html "What is a Virtual Data Room? Unveil the Essential Information Here!") approach to [collaboration](https://www.financedigest.com/renault-to-reach-its-goal-on-integrated-electric-vehicles-chain-before-2030-ceo.html) easier and more efficient for the advertising ecosystem.

**This is a Sponsored Feature**


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