# One App for a Total Communications Experience Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2021-07-02 Category: TECHNOLOGY Category URL: https://financedigest.com/category/technology Meta Title: How to Simplify Your Business Comms Experience Meta Description: Discover how to reduce app fatigue and streamline your work process with a single digital workplace app designed for efficient collaboration and communication. URL: https://financedigest.com/one-app-for-a-total-communications-experiencehtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/graphicstock-portrait-of-a-happy-casual-man-using-smartphone-isolated-on-a-white-backgroundslmbcvqd3l-1736838241862-compressed.jpg) App fatigue causes confusion, so businesses should simplify their comms experience _By Rob Carmichael, Workplace Specialists at Avaya_ Imagine if the pandemic had happened 10 years ago? Our ability to suddenly shift to virtual “everything” would not have been possible. Today there are lots of apps that have enabled us to continue to do our jobs, although – let’s be honest – [online meetings](https://www.financedigest.com/virtual-meetings-the-big-mistakes-that-can-make-online-communications-fail.html "Virtual Meetings – The big mistakes that can make online communications fail") can sometimes be quite a chaotic experience. Meeting [times must](https://www.financedigest.com/time-merchant-acquirers-extra-mile-customers-first-sector-must-learn-mistakes.html "It is time merchant acquirers to the extra mile for their customers. But first the sector must learn from its mistakes. ") be coordinated, attendees confirmed, agendas shared all before the meeting gets underway, then the “you’re on mute” and “can anyone not speaking turn off their mics” start. There are promises to send a relevant file over on email after the call but because this action was forgotten, it must be chased-up. What adds to the less-than-smooth [experience is that most organisations](https://www.financedigest.com/kpmg-and-google-enter-an-alliance-to-help-organisations-transform-digital-experiences.html "KPMG and Google Enter an Alliance to Help Organisations Transform Digital Experiences") use numerous different apps for specific tasks. There’s usually an app for team chat, another for video conferencing, one for a [company’s file-sharing platform and another which is a task management](https://www.financedigest.com/poor-user-experience-plaguing-wealth-management-firms-warns-radical-company.html "Poor user experience plaguing wealth management firms, warns Radical Company") tool. If you [need to discuss customer](https://www.financedigest.com/why-empathy-needs-to-sit-at-the-heart-of-bbls-and-cbils-customer-service.html "Why empathy needs to sit at the heart of BBLS and CBILS customer service") information with colleagues, then you must open the CRM and if you work with clients then you also need to switch between the different apps that they prefer to use rather than impose your choice onto them. According to [research](https://blogs.opentext.com/information-overload/) conducted last year, just two-fifths (41%) of working UK respondents can limit the number of tools, apps and resources they must access to complete a work project to under three. The rest struggle on. Having too many apps also makes it [challenging to keep work](https://www.financedigest.com/disadvantages-key-challenges-to-overcome-when-working-from-home.html "Disadvantages – key challenges to overcome when working from home") discussions and projects in one place rather than scattered over email, storage, and messaging apps. The multi-app world is a complicated ecosystem that can lead to app fatigue. In turn, the confusion from using too many [apps results in a range of potential issues](https://www.financedigest.com/havensrock-thrive-app-launched-by-punter-southall-health-and-protection-to-address-workplace-mental-health-issues.html "Havensrock Thrive App launched by Punter Southall Health and Protection to address workplace mental health issues") from file permissions to missed tasks. After a year of this, [businesses are crying out for the whole comms app](https://www.financedigest.com/why-mobile-apps-are-crucial-for-a-successful-business.html "Why Mobile Apps are Crucial for a Successful Business") experience to be simplified. **Workstream [Organisation within the Digital](https://www.financedigest.com/why-an-orchestrated-digital-identity-strategy-is-vital-for-financial-organisations-in-fighting-fraud.html "Why an orchestrated digital identity strategy is vital for financial organisations in fighting fraud") Workplace** Instead of numerous different apps, what is needed is a single browser-based app purposely [designed to make working](https://www.financedigest.com/savile-row-designer-on-working-from-home-winter-attire.html "Savile Row Designer on Working From Home Winter Attire") from anywhere more productive. This means making it easier to collaborate with colleagues, no matter where they’re working from, so everyone can easily chat, call, share files, start presentations, and delegate tasks all from a [central digital](https://www.financedigest.com/will-central-bank-digital-currencies-deliver-a-more-democratic-payment-industry.html "Will Central Bank Digital Currencies deliver a more democratic payment industry?") workplace without the need to navigate to different apps and remember logins. [Access to all data](https://www.financedigest.com/businesses-seek-better-access-to-data-to-support-environmental-objectives-bright-data-research-reveals.html "Businesses seek better access to data to support environmental objectives, Bright Data Research Reveals") would be in one place, eliminating the need to guess whether a colleague sent over a particular client presentation or not. A digital workplace is about being able to do more than just connect remotely, as we all know that [work is not just what is done within a meeting](https://www.financedigest.com/meetings-in-the-metaverse-how-likely-is-this-the-future-of-work.html "Meetings in the metaverse – how likely is this the future of work?"), but also what happens before and after. Creating a digital meeting room, just like booking the office conference room, happens prior to any meeting with notifications including the subject and agenda shared and put in everyone’s diaries, so that everyone [knows where they need](https://www.financedigest.com/g20-summit-what-you-need-to-know-now.html "G20 Summit: What you need to know now") to be, when and what’s being discussed. It’s important to be able to easily share invitations with people from outside an organisation and joining must be straight forward, no one should need to [download additional apps](https://www.financedigest.com/40000-downloads-of-e-money-app-devere-vault-by-end-of-2017.html "40,000+ downloads of e-money app deVere Vault by end of 2017") or involve IT admins – the correct link and a browser should be all that’s required. Once a meeting’s started, sharing files, screens or creating and assigning tasks on-the-fly should be as easy as in the physical world but unlike a physical meeting room, a [digital workplace set-up for discussing a specific activity doesn’t](https://www.financedigest.com/making-sure-that-finservs-digital-transformation-doesnt-mean-digital-exclusion.html "Making sure that FinServ’s digital transformation doesn’t mean digital exclusion") need to be cleared when the meeting is over. On the contrary, it is the perfect place to securely store all information relevant to that meeting, [saved for future reference for as long as required and available if the virtual meeting room needs](https://www.financedigest.com/how-much-do-i-need-to-save-for-retirement.html "How much do I need to save for retirement?") to be used again for its specified subject. Following-up a meeting by [sharing data](https://www.financedigest.com/chipmakers-weigh-on-european-shares-focus-on-u-s-jobs-data.html "Chipmakers weigh on European shares; focus on U.S. jobs data") and clearing the room are things of the past. At the end of any meeting, the biggest challenge is [keeping track](https://www.financedigest.com/will-mays-new-minister-percy-keep-the-northern-powerhouse-on-track-post-brexit.html "WILL MAY’S NEW MINISTER PERCY KEEP THE NORTHERN POWERHOUSE ON TRACK POST BREXIT?") of all the points that were discussed, as well as ensuring that action points are being carried out. Collaboration apps keep track of this stuff but rather than using another app, this capability should be incorporated into the single communications app so that it’s simple to keep track of tasks, who they were assigned to and their deadlines. **The IT Admin’s Perspective** Using separate apps for chat, file sharing, [video conferencing](https://www.financedigest.com/how-to-create-the-perfect-video-conferencing-space.html "How to create the perfect Video Conferencing space") and task management is a headache for IT administrators. All the apps must be secured, credentials and licences managed and if employees want to use them on multiple devices or even their own laptops or smartphones, it’s the admin’s job to ensure that the installation can be performed without any issues, and that the [data remains secure](https://www.financedigest.com/assurance-v-security-reassessing-responsibility-for-data-assurance.html "Assurance v Security: Reassessing Responsibility for Data Assurance"). Security is always important, so it’s vital to have randomised meeting IDs and [strong passwords and data](https://www.financedigest.com/global-shares-slide-dollar-gains-as-rates-rise-on-strong-data.html "Global shares slide, dollar gains as rates rise on strong data") encrypted both in-transit and at rest. Privacy is also important and digital workplaces should be as private as a [shut door in an office with no unexpected guest turning](https://www.financedigest.com/ireland-to-turn-heat-down-in-public-buildings-shut-empty-office-floors.html "Ireland to turn heat down in public buildings, shut empty office floors") up just because someone has forwarded on their calendar invitation. Original invitees only, password-protected meetings and trackable forwarded invites will help [cut down on IT management time](https://www.financedigest.com/britains-purplebricks-to-cut-more-than-10-of-jobs-the-times.html "Britain’s Purplebricks to cut more than 10% of jobs – The Times"). Compatibility and limits per application can also be a [management burden](https://www.financedigest.com/tinnitus-management-market-to-top-us-3-2-bn-driven-by-growing-burden-of-hearing-disorders-fmi.html "Tinnitus Management Market to Top US$ 3.2 Bn Driven by Growing Burden of Hearing Disorders: FMI") for IT admins. Chat logs may only be limited to a certain amount of text per licence tier and some file sharing applications impose [storage](https://www.financedigest.com/ransomware-storage-and-backup-techniques-and-limits.html "Ransomware, storage, and backup: techniques and limits") limits or file expiry after a certain time. Finally is the issue of integration, a single communications app that covers chat, file sharing, video conferencing and task [management should be built on an open and composable platform so that it can be integrated with other services](https://www.financedigest.com/aon-benfield-launches-managed-care-services-platform-with-the-appointment-of-three-key-executives.html "Aon Benfield launches Managed Care Services platform with the appointment of three key executives") required by a business. In this way, [employees will truly be enabled to work](https://www.financedigest.com/voice-quality-matters-quarter-of-employees-working-from-home-still-experiencing-regular-connectivity-issues.html "Voice Quality Matters: Quarter of Employees Working From Home Still Experiencing Regular Connectivity Issues") anywhere as they can access all their data from Google Workspace, Microsoft Outlook, Office 365, dedicated apps, and more, in one convenient location. Now that’s [digital workplace productivity](https://www.financedigest.com/digitization-to-take-the-neurosurgical-product-market-to-the-exponential-curve.html "Digitization to take the Neurosurgical Product Market to the exponential curve") – and all from a single app. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---