# Normalizing Advanced Cloud Data Security with Normalyze from Amer Deeba and Ravi Ithal Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2022-11-08 Category: TECHNOLOGY Category URL: https://financedigest.com/category/technology Meta Title: Discover the Best Cloud Security Platform for Enterprises Meta Description: Discover how Normalyze's cloud security platform, founded by Amer Deeba and Ravi Ithal, enhances data protection for enterprises and streamlines threat URL: https://financedigest.com/normalizing-advanced-cloud-data-security-with-normalyze-from-amer-deeba-and-ravi-ithalhtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/normalizing-advanced-cloud-data-security-with-normalyze-from-amer-deeba-and-ravi-ithal-1736814902290-compressed.jpg) Normalyze is an exciting new cloud security platform for enterprises. The platform has done exceedingly well in funding rounds, having surpassed $26 million. It has been founded by Amer Deeba and Ravi Ithal. Deeba is [a senior GTM executive](https://www.the961.com/this-lebanese-engineer-was-just-dubbed-a-rare-executive-by-forbes/) who is passionate about solving critical cloud data security issues. This passion was ignited when he witnessed firsthand the fallout of a cyberattack while he was working at Qualys. The victim of the cyberattack was Deeba’s client, an internet retailer. The cyberattack gravely impacted his client’s overall business. The experience left a lasting impression on his mind while also ingraining the drive to resolve some of the biggest [data security](https://www.financedigest.com/the-financial-sector-must-act-to-tackle-internal-data-security.html "THE FINANCIAL SECTOR MUST ACT TO TACKLE INTERNAL DATA SECURITY") issues faced by individuals and companies. He realized that [preventing a cyberattack can only be achieved by having access to correct data](https://www.financedigest.com/5-simple-ways-to-prevent-a-data-breach-from-putting-your-accountancy-practice-out-of-business.html "5 Simple ways to prevent a data breach from putting your accountancy practice out of business"), so that correct decisions can be made within split seconds. His new platform allows its users to do exactly that. Normalyze is a cloud [data security](https://www.financedigest.com/the-challenge-of-keeping-data-secure-why-in-house-security-isnt-enough.html "The challenge of keeping data secure: why in-house security isn’t enough") platform that utilizes visual aids to inform its users about their critical security infrastructure. The algorithm discovers sensitive data across multiple cloud environments of the user. DevSecOps teams can use this information for analyzing, prioritizing, and responding to data threats. Therefore, the platform is [an efficient tool to prevent data leakage](https://finance.yahoo.com/news/amer-deeba-ravi-ithal-normalyze-220801606.html). What makes Normalyze unique is the data-based approach, which gives its users access to their entire cloud data profile, across multiple cloud environments. Users can see where their [data is stored and various data sources connect](https://www.financedigest.com/keeping-data-connected-for-greater-business-value.html "Keeping Data Connected for Greater Business Value") across cloud service providers. Access to this [data allows users to control access and paths to their data, enhance its security, and bring that data in compliance with data protection](https://www.financedigest.com/4-steps-you-should-be-taking-to-protect-data.html "4 Steps You Should Be Taking To Protect Data") regulations. Normalyze is the solution to the most pressing issue in cloud [data security](https://www.financedigest.com/2023-fintech-prediction-secure-and-private-data-usage-is-key.html "2023 FinTech Prediction: Secure and Private Data Usage is Key"). “Today’s enterprises find their data scattered [throughout](https://www.financedigest.com/keysource-awarded-major-contract-to-design-nationwide-network-of-data-centres-throughout-china.html "KEYSOURCE AWARDED MAJOR CONTRACT TO DESIGN  NATIONWIDE NETWORK OF DATA CENTRES THROUGHOUT CHINA") their various cloud environments with limited visibility of where sensitive data resides. It’s a massive problem that current cloud security offerings aren’t equipped to handle,” Deeba told the [CEO World Magazine](https://normalyze.ai/amer-deeba/). The current security offerings are limited, which means large swathes of data are unsecure. Solutions by current providers are often siloed, focusing either on access issues (CIEM), vulnerabilities (CWPP), or misconfigurations (CSPM). When using multiple tools, DevSecOps teams are [faced with alerts from multiple platforms and are unable to prioritize threats](https://www.financedigest.com/3-top-digital-asset-threats-facing-your-brand-in-2017.html "3 top digital asset threats facing your brand in 2017"). Instead of focusing on a single element, Normalyze adopts a holistic approach around [data by connecting](https://www.financedigest.com/real-time-connect-nyc-where-adtech-leaders-come-together-to-redefine-data-strategies.html "Real-Time Connect (NYC): Where AdTech leaders come together to redefine data strategies") all the dots. This is why it can accurately determine the likelihood of risk. Threats are then prioritized based on the risk they present and impact on sensitive data, allowing DevSecOps teams to efficiently [deal with security](https://www.financedigest.com/incentive-fm-secures-new-deal-with-dollar-uk.html "Incentive FM Secures New Deal with Dollar UK") threats and focus remediation efforts. Another robust feature of Normalyze is its ability to facilitate compliance with regulatory frameworks including HIPAA, GDPR, and PCI. These regulatory frameworks are incorporated to perform an advisory role, setting an outline for how the [data can be made more secure](https://www.financedigest.com/tesla-to-warn-of-data-privacy-risk-from-car-security-cameras-in-germany.html "Tesla to warn of data privacy risk from car security cameras in Germany"). Users can [import data](https://www.financedigest.com/leaders-recognise-the-importance-of-green-transport-at-cop27-but-we-need-data.html "Leaders recognise the importance of green transport at COP27, but we need data") catalogs from other platforms, which means that Normalyze can also scan custom catalogs. Normalyze’s leadership understands that [data discovery and classification is the biggest challenge](https://www.financedigest.com/open-data-represents-the-biggest-challenge-to-banks-in-a-generation.html "Open data represents the biggest challenge to banks in a generation") faced by enterprise security teams, which is why they have opted for a data-centric approach, instead of the conventional asset-centric approach employed by most security platforms. It is expected that this approach will also help companies [avoid regulatory compliance](https://www.financedigest.com/how-to-avoid-the-compliance-recruitment-merry-go-round.html "HOW TO AVOID THE COMPLIANCE RECRUITMENT MERRY-GO-ROUND") fines, such as the $150 million fine incurred by Twitter. Using the power of machine learning and [artificial intelligence](https://www.financedigest.com/types-of-artificial-intelligence.html "Types of artificial intelligence"), Normalyze is ready to be used straight outside of the box. It is a one-stop-shop solution. “With the Normalyze one-pass scanner, users can scan structured and unstructured [data stores to discover sensitive information based on predefined compliance](https://www.financedigest.com/britain-plans-new-data-rules-to-ease-compliance-burden.html "Britain plans new data rules to ease compliance burden") profiles for PII, GDPR, HIPAA, and more with minimal upfront configuration and cost–while ensuring data never leaves their cloud environments,” Ithal said. Normalyze came out of stealth earlier this year and met much fanfare in the IT community. The platform has already managed to get clients such as Corelight, a [leader in digital security](https://www.financedigest.com/infosecurity-europe-agenda-spotlights-innovation-as-security-leaders-address-cybersecurity-spend-in-the-face-of-economic-headwinds.html "Infosecurity Europe agenda spotlights innovation as security leaders address cybersecurity spend in the face of economic headwinds"). “The Normalyze Platform has been able to go toe-to-toe with Corelight’s critical cloud infrastructure needs, with the ability to benefit the entire team – from the CISO to the security engineer, analyst, and DevOps professionals – to discover data, classify its [risk and attack](https://www.financedigest.com/preventing-an-operationally-crippling-ransomware-attack-do-you-know-where-your-risk-exposure-lies.html "PREVENTING AN OPERATIONALLY CRIPPLING RANSOMWARE ATTACK – DO YOU KNOW WHERE YOUR RISK EXPOSURE LIES?") paths, and remediate risks,” said Deeba. Normalzye is receiving praise from all quarters. [Battery Ventures’ general partner](https://www.financedigest.com/volkswagen-to-partner-on-indonesia-ev-battery-ecosystem-minister.html "Volkswagen to partner on Indonesia EV battery ecosystem -minister"), Dharmesh Thakker said, “Normalyze has built a powerful platform that gives DevOps specialists, security engineers and CISOs better visibility into their ‘data sprawl’; the links between infrastructure, applications and users; and the automation to detect and fix security issues in real-time. We’re excited to partner with the company’s top-notch executives, some of whom honed their skills at companies like Netskope and Qualys, to finally bring a data-centric view to [cloud](https://www.financedigest.com/cloud-security-and-the-department-of-go.html "Cloud security and the ‘department of go’") security.” Deeba and Ithal are ushering in a [change in how we think about data](https://www.financedigest.com/stocks-dollar-little-changed-as-inflation-data-sends-mixed-signals.html "Stocks, dollar little changed as inflation data sends mixed signals") security. “The very job, ‘information [security,’ has information](https://www.financedigest.com/privacy-vs-security-is-the-cybersecurity-information-sharing-act-beneficial.html "PRIVACY VS SECURITY: IS THE CYBERSECURITY INFORMATION SHARING ACT BENEFICIAL?") embedded in its title. However, traditionally, the [security profession has largely focused on protecting](https://www.financedigest.com/5-ways-to-protect-your-company-from-cyber-security-threats.html "5 Ways to Protect Your Company From Cyber Security Threats") assets, not data. With Normalyze, we will change that and finally put data security at the center of information security where it belongs,” Deeba told [Authority Magazine](https://medium.com/authority-magazine/amer-deeba-of-normalyze-5-things-you-need-to-know-to-optimize-your-companys-approach-to-data-4c778dcd470e). The company recently brought Gautam Kanaparthi on board as the Head of Product. Kanaparthi has previously worked at Netskope where he built products to [resolve issues](https://www.financedigest.com/apple-says-issues-with-imessage-facetime-resolved35792.html "Apple says issues with iMessage, FaceTime resolved") with malware scanning, advanced analytics, and nextgen secure web gateway. He was also the principal product [manager at Symatec Endpoint Security](https://www.financedigest.com/managing-the-hidden-security-gap-in-financial-services-the-office-printer.html "MANAGING THE HIDDEN SECURITY GAP IN FINANCIAL SERVICES: THE OFFICE PRINTER"). The company is currently rapidly scaling up. They have already filed four patent claims out of a total of forty and their team continues to grow. Currently, Normalyze has employed more than 25 people. The teams are based in India and United States, while they are hiring more people from all over the world. With Deeba and Ithal in the driving seat, the company is poised to continue its dramatic ascent. The platform has been built [with the needs of customers driving the innovation](https://www.amerdeeba.com/), and Deeba is confident that Normalyze will continue to provide effective solutions to evolving problems. For more information about the platform, you can visit normalyze.ai. --- This blog is powered by Superblog. 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