# New Partnership Between TVision and Lumen Research Brings Cross-Platform Attention Metrics to Brands in the UK and US
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-09-08
Category: NEWS
Category URL: https://financedigest.com/category/news
Meta Title: TVision Expands Panel with Lumen Partnership in the UK
Meta Description: TVision and Lumen team up in the UK to offer cross-platform attention measurement to enhance audience engagement across TV and digital media channels.
URL: https://financedigest.com/new-partnership-between-tvision-and-lumen-research-brings-cross-platform-attention-metrics-to-brands-in-the-uk-and-ushtml

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**Sponsored Feature Presented by Lumen**

_In conjunction with Lumen, TVision set to expand its panel to the United Kingdom_

**London, United Kingdom  –  8th September 2022**: Today [TVision](https://www.tvisioninsights.com/), the company measuring every second of TV and CTV viewer engagement, and [Lumen Research](https://lumen-research.com/), a leading attention measurement company, announced a formal partnership to bring cross-platform attention measurement to US and UK customers. TVision is developing a UK-based, opt-in panel to measure person-level TV viewing and engagement. When combined with Lumen’s [digital measurement](https://www.financedigest.com/playground-xyz-study-finds-carbon-emissions-from-digital-ads-fall-by-63-on-average-when-measured-and-optimized-for-attention-time.html "Playground xyz study finds carbon emissions from digital ads fall by 63% on average when measured and optimized for attention time"), this collaboration will enable UK marketers to easily compare engagement across media.

The advertising industry recognizes the basic premise: Ads [work best if people](https://www.financedigest.com/uk-employment-sector-set-for-huge-shift-over-1-5-million-people-to-trade-in-full-time-work-for-the-gig-economy.html "UK employment sector set for huge shift: Over 1.5 million people to trade in full-time work for ‘the gig economy’") are paying attention. But [measuring attention](https://www.financedigest.com/teads-partners-with-lumen-research-to-offer-attention-measurement-to-clients-globally.html "Teads partners with Lumen Research to offer attention measurement to clients globally"), quantifying its impact, and optimizing campaigns to improve outcomes based on attention is a more recent pursuit. [TVision and Lumen are helping to drive the industry’s advancement](https://www.financedigest.com/lumen-research-and-tvision-announce-global-partnership-for-advanced-attention-first-measurement-and-media-buying.html "Lumen Research and TVision Announce Global Partnership for Advanced Attention-First Measurement and Media Buying"), enabling brands with powerful attention insights.

“We’re so excited to be bringing this unique [offer to the market](https://www.financedigest.com/digitization-to-offer-stewardship-to-the-robotic-surgery-market.html "Digitization to offer stewardship to the Robotic Surgery Market") along with our partners at TVision. Advertising obviously has a greater impact if the audience is attentive and, with [Lumen and TVision’s attention measurement](https://www.financedigest.com/national-cinemedia-releases-first-cinema-attention-measurement-study-conducted-by-lumen-in-collaboration-with-dentsu.html "National CineMedia releases first cinema attention measurement study, conducted by Lumen in collaboration with dentsu") suite, it is possible to understand the potential impact and optimize for improved engagement of both TV and digital audiences in the UK,” explains Mike Follett, managing director of Lumen Research.

By combining TVision’s TV and CTV attention data with [Lumen’s](https://www.financedigest.com/lumen-releases-report-from-pwc-on-the-roi-of-attention-technology.html "Lumen Releases Report from PwC on the ROI of Attention Technology") digital attention data, advertisers are now able to access a holistic picture of viewer engagement from a single platform. Within the platform, brands can determine:

- The campaigns that engage viewers best, and when they wear out;
- The [media placements](https://www.financedigest.com/best-media-placement-services.html "Best Media Placement Services") which deliver optimal attention;
- Opportunities to improve attention across platforms;
- The [relationship between TV and digital](https://www.financedigest.com/de-surinaamsche-bank-expands-relationship-with-fiserv-to-upgrade-core-banking-platform-and-add-new-digital-banking-capabilities.html "De Surinaamsche Bank Expands Relationship with Fiserv to Upgrade Core Banking Platform and Add New Digital Banking Capabilities") campaign attention.

Already, [industry leaders are excited about the opportunity](https://www.financedigest.com/cone-crusher-markets-advanced-research-growth-opportunities-in-global-industry-by-2030-edited-by-leading-research-firm.html "Cone Crusher Market’s advanced Research & Growth Opportunities in Global Industry by 2030 Edited by Leading Research Firm") to access cross-platform attention measurement thanks to this partnership. ​​Katie Hartley, Managing Director, [Dentsu](https://www.dentsu.com/), comments: “It’s no secret that Dentsu is committed to attention so we’re delighted that Lumen and TVision – both already key partners in our Attention Economy programme – have joined forces to bring this TV measurement capability to the UK. It represents a milestone moment in our ability to understand the metrics that really matter.”

Meanwhile, Simon Peel, VP of Global Media at [Haleon](https://www.haleon.com/), formerly [GSK](https://www.gsk.com/en-gb/), describes the move as a ‘really valuable’ initiative which is set to open up interesting discussions about the relative value of different media; and Nick Pugh, Managing Director, [Ebiquity](https://www.ebiquity.com/), adds: “This is a fantastic development. We are very excited to see what the data will show in terms of cross-media attention. It will [provide a very interesting](https://www.financedigest.com/research-reveals-upsurge-of-interest-among-consumers-online-for-alternative-banking-providers.html "Research Reveals Upsurge Of Interest Among Consumers Online For Alternative Banking Providers") additional dimension to our Panorama product.

“We know that consumers interact with brands across multiple platforms, and it’s important and necessary to understand how those campaigns capture attention, and where to optimize for attention in [order to impact upper and lower](https://www.financedigest.com/just-eat-delivers-q3-profit-as-cost-cuts-outweigh-lower-order-volumes.html "Just Eat delivers Q3 profit as cost cuts outweigh lower order volumes") funnel metrics,” concludes Yan Liu, CEO of TVision. “Our partnership with [Lumen is built on years of joint research](https://www.financedigest.com/lumen-research-expand-us-operations-with-key-sales-and-customer-success-hires.html "Lumen Research expand US operations with key sales and customer success hires") and analysis and a shared commitment to helping brands utilize attention to improve outcomes.”

**TVision Expands Panel to United Kingdom**

In conjunction with the Lumen partnership, TVision has also announced that it has begun establishing an in-home, opt-in panel to capture second-by-second viewer engagement in the UK. TVision will be able to report the same [level of detail as it currently does in the US market](https://www.financedigest.com/eu-u-s-eye-level-playing-field-for-eu-electric-cars-in-u-s-market.html "EU, U.S. eye level playing field for EU electric cars in U.S. market"), including insights into broadcast and CTV programming and advertising, attention, viewability and co-viewing.

“We are excited to expand our panel to the UK and offer international [brands](https://www.financedigest.com/brand-metrics-continues-on-steep-growth-trajectory-with-appointment-of-vp-business-development-in-the-us.html "Brand Metrics continues on steep growth trajectory with appointment of VP Business Development in the US") a robust set of engagement metrics,” adds Liu. “The UK panel [represents our fourth market](https://www.financedigest.com/biosimulation-market-to-represent-a-significant-expansion-at-13-cagr-by-2017-to-2022.html "Biosimulation Market To Represent A Significant Expansion At 13% CAGR By 2017 to 2022"), alongside India, Japan and the US.”

**PR Contact:**

Maryum Sheikh, [The Digital Voice PR Agency](https://www.thedigitalvoice.co.uk/)

[press@thedigitalvoice.co.uk](mailto:press@thedigitalvoice.co.uk)

**About Lumen**

Lumen is the leading attention [technology company in the world](https://www.financedigest.com/is-wearable-technology-ushering-in-a-brave-new-healthy-world.html "Is wearable technology ushering in a brave new healthy world?"), with large scale permanent panels in the US and the UK, and temporary panels across many other global markets. Lumen’s eye tracking technology converts the webcam on a users’ [phone or desktop computer into a high quality eye tracking camera](https://www.financedigest.com/snap-happy-79-of-brits-ditch-digital-cameras-in-favour-of-phone-photos.html "Snap Happy: 79% of Brits ditch digital cameras in favour of phone photos"), capturing not only what users could see, but also what they do in fact look at. Lumen’s eye-tracking panels are recruited to be nationally representative and fully [GDPR compliant](https://www.financedigest.com/solgari-releases-gdpr-mifid-ii-compliant-sms-service-as-part-of-integrated-omni-channel-cloud-communications-platform.html "Solgari releases GDPR & MiFID II Compliant SMS service as part of Integrated Omni-Channel Cloud Communications platform").

**About TVision**

TVision provides second-by-second, person-level [data about how people](https://www.financedigest.com/nearly-60-of-people-are-worried-about-their-data-being-used-by-mobile-apps-but-continue-to-download-as-many-as-100-apps-over-the-course-of-a-year.html "Nearly 60% of people are worried about their data being used by mobile apps, but continue to download as many as 100 apps over the course of a year") watch TV – who’s watching, what they’re watching, and how much attention they are paying to both linear and streaming TV. Advertisers, agencies, networks, streaming content providers, measurement companies, and data [platforms use TVision data to make more informed media decisions](https://www.financedigest.com/fico-provides-decisioning-platform-for-smartphone-only-buddybank-in-italy.html "FICO Provides Decisioning Platform for Smartphone-Only buddybank in Italy"), measure performance, produce content that engages audiences, and benchmark their results against competitors. TVision is headquartered in New [York City](https://www.financedigest.com/codex-raises-over-190000-usd-at-live-charity-auction-at-ethereal-summit-in-new-york-city.html "Codex Raises Over 0,000 USD at Live Charity Auction at Ethereal Summit in New York City"), with offices in Boston and Tokyo.


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