# New Direct Investment into Aston EyeTech as part of a £5m syndicated round
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2017-11-21
Category: INVESTING
Category URL: https://financedigest.com/category/investing
Meta Title: Mercia Technologies PLC Announces £1.8M Investment in Aston
Meta Description: Discover how Mercia's investment will accelerate Aston EyeTech's state-of-the-art products in ocular care. Exciting developments ahead!
URL: https://financedigest.com/new-direct-investment-into-aston-eyetech-as-part-of-a-5m-syndicated-roundhtml

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[Mercia Technologies PLC](http://link.email.dynect.net/link.php?DynEngagement=true&H=w8Bl7ZSLqC%2BFFEF9P0XN9HJB14ltnTgt2r4zKtmGsiA5bfE55aykHy8%2BfqK%2Batze4HT1C41sEp3evxoOKIReliGqzQld1AVd7L6KAnEyTx4SrV55HTdAgw%3D%3D&G=0&R=https%3A%2F%2Fwww.merciatech.co.uk%2F&I=20171117080111.000000067ea5%40mail6-51-ussnn1&X=MHwxMDQ2NzU4OjVhMGU5NzM0YWEzOTcwNTcyZGI5MDdlNzs%3D&S=7vA63EdyRbnTBCaWpQz2CthNbhwl89NlmNl7ceLzlW0), the national investment group focused on the funding and scaling of innovative technology businesses with high growth potential from the UK regions, is pleased to announce a new direct investment into [Aston EyeTech Limited](http://link.email.dynect.net/link.php?DynEngagement=true&H=w8Bl7ZSLqC%2BFFEF9P0XN9HJB14ltnTgt2r4zKtmGsiA5bfE55aykHy8%2BfqK%2Batze4HT1C41sEp3evxoOKIReliGqzQld1AVd7L6KAnEyTx4SrV55HTdAgw%3D%3D&G=0&R=https%3A%2F%2Fwww.astoneyetech.com%2F&I=20171117080111.000000067ea5%40mail6-51-ussnn1&X=MHwxMDQ2NzU4OjVhMGU5NzM0YWEzOTcwNTcyZGI5MDdlNzs%3D&S=6ekAfiDWSWp0_tRsoVYNykyilDIKVjEmNpRFOkj4wOg), a spinout from Aston University, Birmingham, which has developed a range of proprietary hardware and software products in ocular care.

![Carl Francis CEO of Aston EyeTech](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/fd211117-16-300x195-1736843221490-compressed.jpg)

Carl Francis CEO of Aston EyeTech

Mercia’s investment of £1.8million gives the Group a direct equity stake of 19.4% and is part of a £5million Series A funding round, alongside an Asian-based investment syndicate. The funding will be used to accelerate product development and launch Aston EyeTech’s latest state-of-the-art product range.

The Birmingham-based [company is a spinout from the UK’s top](https://www.financedigest.com/immunology-drug-market-growth-by-top-companies-trends-by-types-and-application-forecast-analysis-to-2030.html "Immunology Drug Market Growth by Top Companies, Trends by Types and Application, Forecast Analysis to 2030") ranked School of Optometry at Aston University, one of Mercia’s 19 university partners. Aston EyeTech is already revenue generating and aims to disrupt the optometry industry by combining high quality portable and digital eye tests with [artificial intelligence](https://www.financedigest.com/types-of-artificial-intelligence.html "artificial intelligence") driven software platforms. As with Mercia’s other direct investments, Aston EyeTech has been supported within Mercia’s managed funds portfolio through seed and its early stages of development before now becoming a new direct [investment Emerging](https://www.financedigest.com/rouzbeh-pirouz-on-investing-in-commercial-property-as-the-uk-emerges-from-the-pandemic.html "Rouzbeh Pirouz on Investing in commercial property as the UK emerges from the pandemic") Star.

**Carl Francis, CEO of Aston EyeTech, said:** “With our cutting-edge technology, skilled team and supportive shareholders, Aston EyeTech has all the ingredients needed to disrupt the $200billion global [eye health](https://www.financedigest.com/innovation-at-periodic-intervals-to-upscale-the-eye-health-products-market.html "Innovation at periodic intervals to upscale the Eye Health Products Market") care industry. It is personally gratifying to [see high quality investors](https://www.financedigest.com/analysis-weary-investors-see-little-respite-to-fed-hike-gloom.html "Analysis-Weary investors see little respite to Fed hike gloom"), such as Mercia and our new Asian partners, attracted to this significant opportunity.”

![Peter Dines Mercia](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/fd211117-18-300x200-1736843221456-compressed.jpg)

Peter Dines Mercia

**Peter Dines, Head of Life Sciences & Biosciences at Mercia Technologies PLC, said:**“Having worked closely with the Aston EyeTech over the past three years, initially investing at seed stage from our managed funds and providing commercial and strategic guidance as a Board member, we have seen the business [grow rapidly](https://www.financedigest.com/rapidly-growing-end-use-industries-worldwide-is-providing-traction-to-the-13-dioxolane-market-growth-fact-mr-report.html "Rapidly growing End-use Industries Worldwide is Providing Traction to the 1,3-dioxolane Market Growth: Fact.MR Report") with an impressive team of talented individuals. We are pleased to continue to support the business as it joins our direct [investment portfolio](https://www.financedigest.com/three-fundamental-tips-to-enhance-your-investment-portfolio-performance.html "Three fundamental tips to enhance your investment portfolio performance"). This is another example of the high quality businesses that Mercia’s team has [sourced both regionally and via our university partners](https://www.financedigest.com/nissan-pushes-partner-renault-to-sell-down-stake-may-raise-funds-source.html "Nissan pushes partner Renault to sell down stake, may raise funds -source"). We firmly believe that Aston EyeTech has significant potential to disrupt a large and [growing global](https://www.financedigest.com/fish-based-pet-food-market-to-surpass-us-16213-2-mn-as-demand-for-pet-food-with-high-nutritional-value-grows-globally.html "Fish Based Pet Food Market to Surpass US$ 16,213.2 Mn as Demand for Pet Food with High Nutritional Value Grows Globally") market.”


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