# Nearly half the nation believe all payments will be made in-app by 2022
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2017-08-04
Category: FINANCE
Category URL: https://financedigest.com/category/finance
Meta Title: New Study: UK Shoppers Turn Away from Cash to In-App
Meta Description: Discover how UK consumers are ditching cash in favour of in-app payments and leaving cash-only retailers in the dust. Find out more here!
URL: https://financedigest.com/nearly-half-the-nation-believe-all-payments-will-be-made-in-app-by-2022html

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**Cash-only retailers lose out on TEN MILLION consumers**

**Cash dies a death: UK shoppers turn backs on self-checkouts, cashiers and notes in favour of in-app payments**

New research among 2,000 UK adults by supermarket app Ubamarket has revealed how out-dated payment systems are driving away customers. It found:

- 20% of UK adults say in-app payments are their [favourite method of paying](https://www.financedigest.com/uk-leadership-favourite-truss-u-turns-on-pay-plan-in-first-big-misstep.html "UK leadership favourite Truss U-turns on pay plan in first big misstep") for items

  - This rises to 34% among 18-34 [year olds](https://www.financedigest.com/u-s-fda-backs-pfizers-covid-19-booster-shot-for-12-to-15-year-olds.html "U.S. FDA backs Pfizer’s COVID-19 booster shot for 12- to 15-year-olds")

- Over 10 million people (20%) will consciously avoid shops, restaurants, newsagents, cafés or bars that only accept cash
- 73% of UK consumers – 37.5 million people – have changed their mind and decided not to buy something having seen the size of a queue in a shop
  - 53% of shoppers find queues the most frustrating thing about the retail experience

- 32% of people pick an [online or high-street retailer](https://www.financedigest.com/why-online-retail-trading-needs-an-overhaul.html "Why online retail trading needs an overhaul") based on how easy it is to pay for items
- Nearly half (48%, or 24.6 million people) hate using self-scan machines
- 21.1 million people (41%) believe all [payments will be done via mobile devices in the future](https://www.financedigest.com/the-future-of-mobile-payments-and-e-wallets.html "The Future of Mobile Payments and E-Wallets")
  - The figures jumps to 53% among millennials

Shoppers across the UK are turning away from time-consuming checkout queues and towards rapid payment methods, new research has found.

An independent survey of 2,000 UK adults commissioned by [Ubamarket](http://cityroadcomms.us10.list-manage.com/track/click?u=fe1df0a893d2d3696686b888c&id=e4db4f6c19&e=6748a1c24b) revealed that 73% of shoppers across the nation – the equivalent of 37.5 million people – have changed their mind and decided not to buy something after seeing the size of a shop’s queue.  The nationally representative study by the retail app also revealed that ease of payment has become a make-or-break factor for retailers seeking to gain and maintain shoppers.

Ubamarket’s [research found that retailers](https://www.financedigest.com/retail-shelving-system-market-growing-at-a-cagr-of-8-8-through-2021-to-2031-persistence-market-research.html "Retail Shelving System Market Growing At A CAGR Of 8.8% Through 2021 to 2031: Persistence Market Research") risk frustrating would-be customers by maintaining archaic payment methods – over 10 million of us (20%) will consciously avoid shops, restaurants, newsagents, cafés or bars that only accept cash. Moreover, 32% of Brits actually select online or high-street retailers based on how easy it is to pay for items.

The nation’s frustration towards outdated in-store payments also extends to self-scan machines, with 48% of UK shoppers frustrated by the current iteration of self-payment infrastructure in [Britain’s retail](https://www.financedigest.com/britains-next-buys-failed-furniture-retailer-made-com-400-jobs-axed.html "Britain’s Next buys failed furniture retailer Made.com, 400 jobs axed") outlets.

In app payment is found to be a timely solution; 41% of us – the equivalent of 21.1million people – [expect that all payments will be processed](https://www.financedigest.com/downstream-processing-market-is-expected-to-cross-us-25-4-bn-by-the-end-of-2030-at-a-cagr-of-13.html "Downstream Processing Market is Expected to Cross Us$ 25.4 Bn by the End of 2030 at a CAGR of ~13%") via mobile devices in the future. [According to the research](https://www.financedigest.com/senior-leaders-more-at-risk-of-burnout-than-ceos-according-to-new-research.html "Senior leaders more at risk of burnout than CEOs, according to new research"), in app payment is already the preferred method for one fifth of all shoppers, rising to over a third of millennials.

Will Broome, CEO of Ubamarket, commented on the findings: _“Over the past decade, major retailers have taken some strides to improve in-store shopping by embracing new technologies. However, today’s research reveals that long queues and frustratingly out-dated [payment systems](https://www.financedigest.com/covid-19-putting-a-spotlight-on-mea-payment-systems.html "COVID-19: Putting a spotlight on MEA payment systems") remain a significant challenge that are ruining millions of shopping trips and therefore must be addressed. [Despite the rise](https://www.financedigest.com/soccer-european-revenues-rise-10-in-2020-21-despite-covid.html "Soccer-European revenues rise 10% in 2020-21 despite COVID") of online shopping, it is clear that retailers need to invest in the in-store shopping experience to maintain shoppers’ loyalty in today’s competitive market.”_


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