# National World launches new ad manager platform, powered by DanAds, empowering businesses to take control of their advertising Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2023-01-26 Category: TECHNOLOGY Category URL: https://financedigest.com/category/technology Meta Title: National World Launches Self-Serve Ad Platform Meta Description: National World Ad Manager, powered by DanAds, offers automated ad buying and precise targeting to reach over 14 million monthly visitors. URL: https://financedigest.com/national-world-launches-new-ad-manager-platform-powered-by-danads-empowering-businesses-to-take-control-of-their-advertisinghtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/national-world-launches-new-ad-manager-platform-powered-by-danads-empowering-businesses-to-take-control-of-their-advertising-1736814537749-compressed.jpg) National World, a leading UK media company, announced today the launch of its self-serve advertising platform, **National World Ad Manager**, powered by [DanAds](https://danads.com/). The new platform is designed to automate the ad buying process and offer greater flexibility to advertisers, allowing businesses of all sizes to easily access National World’s extensive portfolio of respected news brands across the UK. Mark Hollinshead, COO of National World commented: “Self serve advertising is an evolutionary step in connecting advertisers to National World’s trusted news brands. This is a prime example of both the future-facing path we’re taking and our ongoing drive towards being truly customer-centric.” The platform allows advertisers to place ads in front of National World’s audience of over 14 million unique monthly visitors, making it an effective [way for businesses](https://www.financedigest.com/3-ways-to-go-about-testing-your-business-ux-design.html "3 Ways to Go About Testing Your Business’ UX Design") to reach their target audience and increase brand awareness. With the ability to target specific demographics, interests, and behaviours, via National [World’s extensive 1st party data](https://www.financedigest.com/bridge-the-gaps-in-big-data-and-cross-into-a-world-of-growth.html "Bridge the gaps in Big Data – and cross into a world of growth"), advertisers can be sure that their ads are reaching the right people at the right time. The launch is the latest move in National [World’s commitment to invest](https://www.financedigest.com/breaking-the-stigma-men-and-mental-health-in-the-world-of-investments.html "Breaking the Stigma: Men and Mental Health in the World of Investments") in sustainable local and national publishing. The platform is built with the [latest self-serve technology](https://www.financedigest.com/nvidia-unveils-latest-chips-technology-to-speed-up-ai-computing.html "Nvidia unveils latest chips, technology to speed up AI computing"), which enables advertisers to have full control over their campaigns, and makes the process more efficient, faster and cost-effective. Within the platform, [advertisers can easily create and launch](https://www.financedigest.com/seenthis-launches-creative-platform-to-boost-performance-and-reduce-co2-emissions-in-digital-advertising.html "SeenThis launches Creative Platform to boost performance and reduce CO2 emissions in digital advertising") campaigns, track their performance, and make adjustments in real-time, ensuring their ads are reaching the right audience and achieving the desired results. National [World’s Director of Digital](https://www.financedigest.com/fraud-in-a-mobile-digital-world.html "FRAUD IN A MOBILE DIGITAL WORLD") Monetisation, Jade Power said, “National World Ad Manager will bring a new level of convenience and flexibility to our advertisers. We are committed to helping [businesses of all sizes access our portfolio and reach their target](https://www.financedigest.com/schneider-and-greenyellow-target-smaller-businesses-with-energy-saving-technology.html "Schneider and GreenYellow target smaller businesses with energy saving technology") audience, and this platform is a big step in the right direction.” “It has been important throughout that we [build a platform](https://www.financedigest.com/lending-stream-builds-leading-edge-credit-platform-with-fico-analytic-software.html "Lending Stream Builds Leading-Edge Credit Platform with FICO Analytic Software") that is simple to use and includes valuable tools for effective campaign performance. This is why we have included a wide range of rich audience [targeting opportunities and brand](https://www.financedigest.com/gumgum-granted-first-mrc-accreditation-for-brand-safety-and-contextual-targeting-for-ctv.html "GumGum Granted First MRC Accreditation for Brand Safety and Contextual Targeting For CTV") lift reporting, all at an affordable price.“ National [World Ad Manager](https://www.financedigest.com/marketmind-purchasing-managers-of-the-world-diverge.html "Marketmind: Purchasing managers of the world, diverge") went through extensive testing in recent months with local digital agencies. The reaction has been overwhelmingly positive. Elliott Gould, [Senior Account Manager](https://www.financedigest.com/senior-managers-regime-what-does-it-mean-for-the-industry.html "SENIOR MANAGERS REGIME – WHAT DOES IT MEAN FOR THE INDUSTRY?") at Big Marketing said, “National World Ad Manager is easy to use and bound to become another tool in any forward thinking digital agency’s arsenal.” Istvan Beres, CEO and Co-Founder of DanAds, said: “We’re delighted to be able to combine our innovative [technology with the trust and experience that National World](https://www.financedigest.com/is-wearable-technology-ushering-in-a-brave-new-healthy-world.html "Is wearable technology ushering in a brave new healthy world?") brings to the table. We are strong believers in the importance of quality local news sources, and we’re committed to providing our clients with the tools they [need to succeed](https://www.financedigest.com/top-5-seo-services-you-need-to-succeed-in-2022.html "Top 5 SEO Services You Need To Succeed In 2022") in a rapidly-evolving digital landscape. I am confident that this new self-serve [platform will be a game-changer for National World](https://www.financedigest.com/jetlearn-the-worlds-first-web-3-0-online-academy-for-k-12-raises-e1-2m-in-seed-round-to-launch-its-platform-in-the-uk.html "JetLearn, the world’s first Web 3.0 online academy for K-12, raises €1.2m in seed round to launch its platform in the UK") and their advertisers alike.” A key offer built into the platform is the availability of Brand [Metric’s](https://www.financedigest.com/brand-metrics-continues-on-steep-growth-trajectory-with-appointment-of-vp-business-development-in-the-us.html "Brand Metrics continues on steep growth trajectory with appointment of VP Business Development in the US") Brand Lift reports, providing extensive research on the effectiveness of campaigns across the marketing funnel at a far lower entry point than is normally available. Sean Adams, Global Insights Director at Brand Metrics said: “Our mission at Brand Metrics is to democratise advertising effectiveness, [turning brand](https://www.financedigest.com/is-the-tide-turning-for-chinese-brands-overseas.html "IS THE TIDE TURNING FOR CHINESE BRANDS OVERSEAS?") lift data into a metric that is available to as many advertisers as possible. We have worked closely with National World over the last four years, helping them [offer brand lift data](https://www.financedigest.com/aon-data-empowers-unica-to-offer-flood-insurance-for-5-2bn-canadian-peril.html "Aon data empowers Unica to offer flood insurance for .2bn Canadian peril") to smaller advertisers, who would never normally have access to such information. Now, we are excited to see our partnership grow still further to [support the launch of National World’s](https://www.financedigest.com/uk-gives-bbc-world-service-20-million-pounds-to-support-english-language-broadcasting.html "UK gives BBC World Service 20 million pounds to support English language broadcasting") new self-serve platform and thereby provide even more advertisers with evidence of their campaign’s effectiveness.” The self-serve advertising [platform powered](https://www.financedigest.com/danich-local-and-regional-banks-launch-mobile-wallet-powered-by-nets-new-hce-and-tokenisation-platform.html "DANICH LOCAL AND REGIONAL BANKS LAUNCH MOBILE WALLET POWERED BY NET’S NEW HCE AND TOKENISATION PLATFORM") by DanAds is now live and available for businesses to access. National World is committed to providing the best possible experience for its advertisers and is continuously working on [improving the platform](https://www.financedigest.com/5-ways-a-ccm-platform-can-help-improve-customer-engagement-in-insurance.html "5 Ways a CCM platform can help improve customer engagement in insurance"). --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---