# Multilocal hires new directors as steep growth trajectory continues
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2022-04-13
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: multilocal continues expansion with appointment of senior
Meta Description: Joining the team in London, Lola brings 20 years of HR expertise, while Charlie is set to drive global sales growth in Nordic markets.
URL: https://financedigest.com/multilocal-hires-new-directors-as-steep-growth-trajectory-continueshtml

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[_The ad curation specialist_](https://www.multilocal.media/services) _’s hiring spree continues with the appointment of senior HR and sales executives_

**London, UK, 13th April 2022** **:** Building on a great first year of delivering for marketers worldwide, [multilocal](https://www.multilocal.media/) is continuing with the significant expansion of its [tea](https://www.multilocal.media/about) m, announcing today the appointment of Lola Oguntokun as People Director and Charlie Parkes-Patel as Sales Director.

Lola will work with the leadership team to manage the company’s recruitment processes and culture, developing and executing strategies for talent management, recruitment and retention and employee engagement. She will also guide managers and leaders across the business, focusing on delivering exceptional candidate and employee experiences while developing L&D and performance management frameworks.

Lola has nearly 20 years’ experience, having started her career as a recruiter in technology, placing top-calibre candidates into roles for some of the world’s most [successful tech companies and start-ups](https://www.financedigest.com/ten-steps-to-a-successful-start-up.html "Ten steps to a successful start-up").

Lola says: _“I’m passionate about making a positive impact and absolutely thrilled to be working alongside the leadership team at multilocal to build on a truly people-first company culture as it [continues on its growth](https://www.financedigest.com/brand-metrics-continues-on-steep-growth-trajectory-with-appointment-of-vp-business-development-in-the-us.html "Brand Metrics continues on steep growth trajectory with appointment of VP Business Development in the US") path. I can’t wait to contribute to its innovative [company culture](https://www.financedigest.com/alone-together-how-to-maintain-a-positive-company-culture-while-working-remotely.html "Alone together: How to maintain a positive company culture while working remotely") as well as its wider goals, growth and success, ensuring multilocal remains a fantastic place to work.”_

Meanwhile, as Sales Director, Charlie Parkes-Patel will help to drive [growth in new business](https://www.financedigest.com/which-kpis-should-a-budding-business-focus-on-for-sustained-growth.html "Which KPIs should a budding business focus on for sustained growth?") globally. An award-winning leader with experience in sales, account [management and product](https://www.financedigest.com/understanding-management-theories-and-maximising-productivity.html "Understanding management theories and maximising productivity") development, Charlie spent a decade working at Microsoft. Alongside her expertise in [digital media and online advertising](https://www.financedigest.com/miq-partners-with-seenthis-to-advance-sustainability-in-digital-advertising.html "MiQ Partners with SeenThis to Advance Sustainability in Digital Advertising"), Charlie brings with her a wealth of international knowledge, having spent 12 years working in the North American market. At multilocal, she will focus initially on the Nordic territories. She [holds a first-class degree in Information Technology](https://www.financedigest.com/five-technology-challenges-that-are-holding-back-legal-innovation.html "Five technology challenges that are holding back legal innovation").

Charlie says: _“I am excited to help drive multilocal as the market leader in programmatic curation, in its super-fast [developing business](https://www.financedigest.com/reasons-to-hire-a-web-developer-for-your-business-website.html "Reasons to Hire a Web Developer for Your Business Website"). I thoroughly believe in multilocal’s mission to make it simple in a [world that quickly becomes](https://www.financedigest.com/snowboarding-british-teenager-brookes-becomes-the-youngest-world-champion.html "Snowboarding-British teenager Brookes becomes the youngest world champion") complex. I excel in leading multiple teams across disparate locations, to provide the best, most effective and innovative digital solution, whilst helping to optimise [processes along the way](https://www.financedigest.com/three-ways-that-female-entrepreneurs-can-supercharge-their-hiring-process.html "Three ways that female entrepreneurs can supercharge their hiring process"), always keeping the client as the #1 focus. As we build more global alliances with partners, I am confident that my role will allow me to contribute to the [increasing success of multilocal’s](https://www.financedigest.com/multilocal-continues-hiring-spree-following-increasing-demand-for-its-services.html "multilocal continues hiring spree following increasing demand for its services") dedicated and passionate team.”_

James Leaver, CEO of multilocal comments: _“Charlie and Lola are the perfect fit for us: efficient, detail-oriented, reliable, ambitious, fast-paced and super smart! We are delighted to have them on board._

_“Our team has doubled in size in the last two months and is well on the [way to double again this year as we work](https://www.financedigest.com/five-ways-to-keep-your-head-above-water-while-working-from-home.html "Five ways to keep your head above water while working from home") tirelessly to simplify the digital landscape. At a time when media is increasingly global in scale, but local in execution, we are helping to remove friction and help agencies and [advertisers to reach targeted audiences across](https://www.financedigest.com/alphabets-miss-fans-inflation-fears-across-digital-advertising.html "Alphabet’s miss fans inflation fears across digital advertising") the globe.”_

![](https://www.globalbankingandfinance.com/wp-content/uploads/2022/04/multilocal-logo-590x207.jpg)

multilocal delivers billions of [digital ads each year, acting as a single point of contact for its clients’ digital marketing](https://www.financedigest.com/the-nitrile-gloves-market-to-walk-through-digitized-destiny.html "The Nitrile Gloves Market to walk through digitized destiny") efforts, across the globe. By removing geographic barriers and streamlining programmatic ad placements, it [enables clients](https://www.financedigest.com/iris-acquisition-enables-accountants-to-add-greater-value-to-their-clients.html "IRIS acquisition enables accountants to add greater value to their clients") to dramatically improve efficiency and effectiveness. Its platform enables the team to take on all the back-end responsibilities, thereby enabling clients to focus on [growing their own businesses](https://www.financedigest.com/using-100bridging-finance-grow-business.html "Using 100% Bridging Finance to Grow your Business").

The ad curation specialist recently unveiled a new-look website to [communicate its rapidly evolving offering](https://www.financedigest.com/opus-trust-marketing-publishes-a-report-to-offer-insightinto-the-changing-face-of-customer-communications.html "Opus Trust Marketing publishes a report to offer insight into the changing face of customer communications"). As a modern programmatic network that curates audiences at scale in every country, multilocal is able to help marketers achieve their [digital](https://www.financedigest.com/digitized-exclusivity-to-be-the-epicenter-of-oral-macromolecular-formulations-market.html "Digitized Exclusivity to be the epicenter of Oral Macromolecular Formulations Market") marketing goals at scale.

**For more information:**

**The** [**Digital Voice PR Agency**](https://www.thedigitalvoice.co.uk/)

**julia@thedigitalvoice.co.uk**

[**multilocal**](https://www.multilocal.media/)

[**James@multilocal.media**](http://james@multilocal.media)

**About** [**multilocal**](https://www.multilocal.media/) **:**

[multilocal](https://www.multilocal.media/) uses curation to simplify the way digital programmatic advertising is purchased across the world. With the ever-growing complexity of the digital landscape, we deliver high-quality, domain-vetted websites, data, optimisation and reporting regardless of location to ensure that any advertiser can reach their desired audience, regardless of scale, in any [market at any time](https://www.financedigest.com/tough-times-and-risky-business-which-emerging-market-assets-are-a-bet-worth-taking.html "Tough times and risky business – which emerging market assets are a bet worth taking"). Our friction-free solution, which is entirely set up to thrive in a cookieless world, [connects brands with multiple international](https://www.financedigest.com/international-law-firm-calls-in-viato-connect-uk-and-us-offices.html "INTERNATIONAL LAW FIRM CALLS IN VIATO CONNECT UK AND US OFFICES") publishers without the need for any party to tackle intricate technology or complex data collection. Founded by a [team of former Microsoft executives](https://www.financedigest.com/adnami-strengthens-executive-team-with-jorgen-gosvig-appointed-as-cfo.html "Adnami strengthens executive team with Jørgen Gosvig appointed as CFO"), multilocal has core teams in London, El Salvador and Manila, multilocal is on hand to help advertisers and agencies in every region of the world 24 hours a day, seven days a week. For more: [www.multilocal.media](http://www.multilocal.media)

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