# Multilocal expands operations and appoints new GM and Sales Director in APAC Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2023-05-16 Category: BUSINESS Category URL: https://financedigest.com/category/business Meta Title: Multilocal Expands Operations in APAC with New GM and Sales Meta Description: Joining the team in May 2023, Justin Lim as GM and Ryan Nash as Sales Director bring a wealth of experience in adtech and media, driving innovation in URL: https://financedigest.com/multilocal-expands-operations-and-appoints-new-gm-and-sales-director-in-apachtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/multilocal-apac-graphic-1736814011120-compressed.jpg) # **Multilocal expands operations and appoints new GM and Sales Director in APAC** _Buy-side specialist continues to expand its range of innovative programmatic solutions in the region_ **London, UK – 16th May 2023**: [multilocal](https://www.multilocal.media/), the supply-side expert, has appointed Justin Lim as the new General Manager for its APAC operations, effective May 2023, with Ryan Nash also joining the team as Sales Director. Justin has been working in adtech for over a decade, having started his career in London with DAZN, where he held various commercial and operational roles and launched its ad sales division across Asia Pacific before joining Unruly to do the same, before it was acquired by News Corp for $176m. He was then GM APAC for Sublime which specialises in high-impact non-intrusive digital advertising and was acquired by Azerion Group in 2021. Having provided strategic consultancy services to adtech [businesses expanding](https://www.financedigest.com/how-to-expand-business-reach-with-event-driven-apis.html "How to expand business reach with event driven APIs") into Asia, he is an expert in programmatic media buying. _“APAC has always embraced [innovation and we are confident that the services](https://www.financedigest.com/how-can-stream-processing-act-as-a-catalyst-for-innovation-in-financial-services.html "How Can Stream Processing Act As A Catalyst For Innovation In Financial Services?") that multilocal has been building for years are the solutions that advertisers, agencies and buyers have been looking for,”_ he says. Meanwhile Ryan has spent over a decade in the media industry. An experienced sales manager with particular expertise in [digital strategy](https://www.financedigest.com/how-to-implement-a-holistic-digital-marketing-strategy-in-finance.html "How to implement a holistic digital marketing strategy in finance"), having worked in both the UK and APAC markets, most recently as Sales Director, SEA, at MiQ, he was also Sales Director at AdColony, in Singapore, and at SaaS mobile adtech platform, Pocketmath. Ryan says, _“multilocal has a supply-side DNA and is focused on [providing services](https://www.financedigest.com/unprecedented-constructive-disruption-to-drive-the-sleep-service-providers-market.html "Unprecedented, constructive disruption to drive the Sleep Service Providers Market") which unlock the power of programmatic advertising without complications and added costs.”_ Commenting on multilocal’s latest hires, CEO James Leaver says: _“As the [market continues to look for innovative](https://www.financedigest.com/stupendous-innovation-to-drive-the-vinasse-market.html "Stupendous Innovation To Drive The Vinasse Market") ways to improve programmatic advertising, multilocal has been able to offer a fresh perspective to the sell-side by harnessing the potential of curation across the globe. We are delighted to welcome Justin and Ryan to the team and are confident that their [experience will be a strong asset](https://www.financedigest.com/adverty-releases-unity-sdk-4-0-with-2d-games-support-and-a-refreshed-suite-of-high-quality-ad-assets-for-the-ultimate-in-game-advertising-experience.html "Adverty releases Unity SDK 4.0, with 2D games support and a refreshed suite of high-quality ad assets for the ultimate in-game advertising experience") as we continue to expand across APAC.”_ multilocal delivers audiences on a global scale and acts as a single point of contact for its clients’ global [digital marketing](https://www.financedigest.com/the-mass-spectrometry-market-to-tilt-towards-digitization.html "The Mass Spectrometry Market to tilt towards digitization") efforts. By removing geographic barriers and streamlining programmatic ad placements, the company dramatically improves efficiency and effectiveness, with its unique platform and team taking on time-consuming back-end responsibilities, allowing greater focus on [digital marketing](https://www.financedigest.com/constructive-digitization-to-drive-the-ecg-and-eeg-testing-market.html "Constructive Digitization to drive the ECG And EEG Testing Market") goals and growth. **For more information:** Maryum Sheikh, Press Lead [The Digital Voice PR Agency](https://www.thedigitalvoice.co.uk/) [press@thedigitalvoice.co.uk](mailto:press@thedigitalvoice.co.uk) **About multilocal:** multilocal simplifies the [way digital](https://www.financedigest.com/digital-wallets-the-new-way-to-pay.html "Digital Wallets: The New Way to Pay") programmatic advertising is purchased across the world. With the ever-growing complexity of the digital landscape, we deliver high-quality, domain-vetted websites, data, optimisation and [reporting regardless of location to ensure that any advertiser can reach](https://www.financedigest.com/plywood-market-to-reach-a-valuation-of-us-115-bn-by-2028-comprehensive-research-report-by-fmi.html "Plywood Market to reach a valuation of US$ 115 Bn by 2028 – Comprehensive Research Report by FMI") their desired audience, regardless of scale, in any market at any time. Our friction-free solution, which is entirely set up to thrive in a cookieless world, connects brands with multiple [international publishers without the need](https://www.financedigest.com/why-finance-needs-to-collaborate-to-get-rid-of-internal-worries.html "Why finance needs to collaborate to get rid of internal worries") for any party to tackle intricate technology or complex data collection. Founded by a team of former Microsoft executives, multilocal has [teams in 12 markets](https://www.financedigest.com/frameplay-announces-new-attention-metric-in-video-game-environments-validated-in-partnership-with-dentsus-attention-economy-team-by-first-to-market-studies.html "Frameplay Announces New Attention Metric in Video Game Environments, Validated in Partnership with dentsu’s Attention Economy Team by First-to-Market Studies"), and are on hand to help advertisers and agencies in every region of the world 24 hours a day, seven days a week. For more: [www.multilocal.media](http://www.multilocal.media) --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---