# multilocal continues hiring spree following increasing demand for its services Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2023-01-05 Category: NEWS Category URL: https://financedigest.com/category/news Meta Title: Multilocal Welcomes New Senior Members Fern Potter and Meta Description: Join us in welcoming Simon Reed as CRO and Fern Potter as VP of Product and Business Strategy to our expanding global team! URL: https://financedigest.com/multilocal-continues-hiring-spree-following-increasing-demand-for-its-serviceshtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/simon-fern-join-multiclocal-1736814625268-compressed.jpg) The programmatic specialist appoints Fern Potter and Simon Reed into key senior positions as its steep growth trajectory continues [multilocal](https://www.multilocal.media/), the supply-side experts, has announced the appointment of two new senior members of staff as demand for its services continues to ramp up worldwide. Simon Reed joins as Chief Revenue Officer (CRO) and will focus on introducing the multilocal service to new advertisers and agencies in more markets as it continues to scale. He will be an integral partner to clients and agencies as multilocal continues to offer best-in-class services levels, and as the team continues to establish its leadership in the supply side of programmatic advertising, with a special focus on curation. With two decades in the industry, Simon was most recently Chief Commercial Officer at MOBKOI, where he helped to drive the mobile advertising company’s success globally; [delivering record revenue and working across](https://www.financedigest.com/adnami-signs-agreements-with-schibsted-and-amedia-to-deliver-high-impact-ads-with-unparalleled-reach-across-the-nordics.html "Adnami signs agreements with Schibsted and Amedia to deliver high impact ads with unparalleled reach across the Nordics") a number of locations around the globe. Prior to this, he was [Commercial Director](https://www.financedigest.com/tailify-bolsters-leadership-team-with-addition-of-julia-burton-brown-as-commercial-director.html "Tailify bolsters leadership team with addition of Julia Burton Brown as Commercial Director") for Kelkoo Group, Head of Trading at Hearst Magazines, Aol Advertising, and at Microsoft. He also spent many [years in the media agency world](https://www.financedigest.com/world-food-prices-rise-for-first-time-in-a-year-fao.html "World food prices rise for first time in a year- FAO"), working on major campaigns for household name clients. He says: _“I’m delighted to join multilocal’s growing team, having long shared the same vision as its founders; I am as determined as they are to build the best digital [media business](https://www.financedigest.com/ladbrokes-owner-entain-buys-sports-media-business-365scores.html "Ladbrokes owner Entain buys sports media business 365scores") in the market, powered by the best people. We are completely focused on the [end goal of delivering programmatic solutions in the most intelligent ways](https://www.financedigest.com/5-common-ways-people-end-up-in-debt-without-realising.html "5 Common Ways People End Up In Debt Without Realising") for our partners.”_ Fern Potter also joins as VP of Product and Business Strategy to help scale multilocal’s products and services to [meet the demands of a dynamic industry whilst delivering value](https://www.financedigest.com/fintech-incubation-more-value-than-meets-the-eye.html "FINTECH INCUBATION: MORE VALUE THAN MEETS THE EYE") across the supply chain. She will develop partnerships with publishers, data providers, brands and agencies; taking a cohesive, agile and strategic approach in order to [build on the already market-leading customer](https://www.financedigest.com/how-do-you-build-customer-loyalty-3-steps-to-follow.html "HOW DO YOU BUILD CUSTOMER LOYALTY? 3 STEPS TO FOLLOW") service, people and platforms, for continued success. Having spent over 15 years in media, advertising and [technology – ten of which were spent building and developing people, technology and services](https://www.financedigest.com/how-financial-services-companies-can-successfully-utilise-low-code-and-no-code-technologies.html "How financial services companies can successfully utilise low-code and no-code technologies") within programmatic – Fern brings both a wealth of experience and depth of knowledge. Fern created the programmatic [buying unit](https://www.financedigest.com/uks-competition-watchdog-to-examine-edf-buying-ges-nuclear-turbine-unit.html "UK’s competition watchdog to examine EDF buying GE’s nuclear turbine unit") (PBU) at Mediacom and, as global programmatic and digital director at Carat, she worked with a range of household name clients. She was also Managing Director at Neo@Mindshare, helping to [develop people whilst leading a programmatic and client solutions focussed business](https://www.financedigest.com/brand-metrics-continues-on-steep-growth-trajectory-with-appointment-of-vp-business-development-in-the-us.html "Brand Metrics continues on steep growth trajectory with appointment of VP Business Development in the US"), and CSO at FCB/Six where she successfully brought technology upstream in the creative process. She says: _“I’m [excited to help grow and develop](https://www.financedigest.com/southampton-development-continues-to-excite-local-investors.html "SOUTHAMPTON DEVELOPMENT CONTINUES TO EXCITE LOCAL INVESTORS") a successful business as part of the multilocal media family – including new market entries and the creation of a product council to ensure that, as a technology and service provider, we remain at the forefront; responding to customers’ changing needs and requirements in this fast moving industry.”_ On these recent hires, James Leaver, multilocal CEO, comments: _“We are thrilled to [welcome more leading](https://www.financedigest.com/adnami-welcomes-svenja-damzog-as-publisher-director-dach-to-lead-continued-expansion-in-the-region.html "Adnami welcomes Svenja Damzog as Publisher Director DACH to lead continued expansion in the region") talent to the business. Having both Fern and Simon join our [growing team](https://www.financedigest.com/snaptrip-com-continues-to-expand-its-growing-team-with-two-senior-hires.html "Snaptrip.com continues to expand its growing team with two senior hires") is a statement of intent for us as we look ahead to 2023. Strategic thinkers and [business leaders with proven track](https://www.financedigest.com/5-fx-metrics-your-business-should-be-tracking.html "5 FX METRICS YOUR BUSINESS SHOULD BE TRACKING") records of success, both Simon and Fern are able to put ideas into action. We remain entirely committed to simplifying the [digital landscape and turbocharging efficiency and impact for our partners](https://www.financedigest.com/veraviews-welcomes-hoopla-digital-as-a-demand-partner.html "VeraViews Welcomes Hoopla Digital as a Demand Partner") worldwide and I look forward to working with them on this. Exciting times [lie](https://www.financedigest.com/how-can-financial-firms-tackle-the-challenges-that-lie-ahead-in-2021.html "How can financial firms tackle the challenges that lie ahead in 2021?") ahead!”_ [multilocal curates audiences at scale worldwide](https://www.multilocal.media/); acting as a single point of contact for its clients’ global digital marketing efforts. By removing geographical barriers and streamlining programmatic ad placements, it dramatically improves efficiency and effectiveness, with its unique platform and team taking on time-consuming, back-end [responsibilities and enabling](https://www.financedigest.com/forescout-and-fireeye-expand-partnership-enabling-faster-response-to-cybersecurity-threats.html "FORESCOUT AND FIREEYE EXPAND PARTNERSHIP, ENABLING FASTER RESPONSE TO CYBERSECURITY THREATS") greater focus on digital marketing goals and growth. **About** [**multilocal**](https://www.multilocal.media/) **:** [multilocal simplifies the way digital programmatic advertising](https://www.multilocal.media/) is purchased across the world. With the ever-growing complexity of the digital landscape, we deliver high-quality, domain-vetted websites, data, optimisation and reporting regardless of location to ensure that any advertiser can reach their desired audience, regardless of scale, in any [market at any time](https://www.financedigest.com/tough-times-and-risky-business-which-emerging-market-assets-are-a-bet-worth-taking.html "Tough times and risky business – which emerging market assets are a bet worth taking"). Our friction-free solution, which is entirely set up to thrive in a cookieless world, [connects brands with multiple international](https://www.financedigest.com/international-law-firm-calls-in-viato-connect-uk-and-us-offices.html "INTERNATIONAL LAW FIRM CALLS IN VIATO CONNECT UK AND US OFFICES") publishers without the need for any party to tackle intricate technology or complex data collection. Founded by a [team of former Microsoft executives](https://www.financedigest.com/adnami-strengthens-executive-team-with-jorgen-gosvig-appointed-as-cfo.html "Adnami strengthens executive team with Jørgen Gosvig appointed as CFO"), multilocal has core teams in London, El Salvador, Sao Paulo and Manila, multilocal is on hand to help advertisers and agencies in every region of the world 24 hours a day, seven days a week. For more: [www.multilocal.media](http://www.multilocal.media) --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---