# MiQ Partners with SeenThis to Advance Sustainability in Digital Advertising Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2023-04-18 Category: BUSINESS Category URL: https://financedigest.com/category/business Meta Title: MiQ Partners with SeenThis to Advance Sustainability in Digital Advertising Meta Description: MiQ and SeenThis collaborate to modernize creative delivery for eco-conscious brands and agencies, reducing data waste and carbon emissions in greener URL: https://financedigest.com/miq-partners-with-seenthis-to-advance-sustainability-in-digital-advertisinghtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/miqxseenthis-1-1736814131291-compressed.jpg) # **MiQ Partners with SeenThis to Advance Sustainability in Digital Advertising** _Pairing adaptive streaming technology with MiQ’s agnostic, multi-DSP capabilities delivers more sustainable, high-quality ads while supercharging campaign performance_ As part of its ongoing commitment to addressing pollution caused by online media delivery, leading global programmatic media partner [MiQ](http://wearemiq.com) today announces a new partnership with groundbreaking streaming tech provider, [SeenThis](https://seenthis.co/). Together, the pair are modernizing creative delivery for eco-conscious brands and agencies, using the power of streaming to advance more sustainable MiQ-driven campaigns across the world. Compared to conventional [technology used to deliver](https://www.financedigest.com/cut-evidence-empower-how-technology-can-help-banks-deliver-on-cop27-commitments.html "Cut, evidence, empower: How technology can help banks deliver on COP27 commitments") programmatic creative, SeenThis is fueled by adaptive streaming, which instantly delivers the highest quality creative possible and with less data waste. These ads stream in bite-sized pieces when in-view, ensuring that data is transferred only when [actively consumed by users](https://www.financedigest.com/spotifys-monthly-active-users-top-500-million-beat-estimate.html "Spotify’s monthly active users top 500 million, beat estimate") and is otherwise paused. For MiQ and its clients, this [reduces data](https://www.financedigest.com/durham-county-council-reduces-data-log-analysis-costs-by-50-with-real-time-analysis-and-security-tool.html "Durham County Council reduces data log analysis costs by 50% with real-time analysis and security tool") waste by an average of 25%, as well as associated carbon emissions all related to excessive buffering and offscreen loading. It also eliminates reliance on publisher bandwidth to download files and improves the overall [user experience](https://www.financedigest.com/poor-user-experience-plaguing-wealth-management-firms-warns-radical-company.html "Poor user experience plaguing wealth management firms, warns Radical Company") for static images, video, and other display formats. This includes: - **No creative limits**: Creative delivery modernized by streaming tech - **Effective delivery of greener campaigns**: [Wasted impressions are minimized by pausing advertisements](https://www.financedigest.com/paid-search-advertising-how-to-identify-wasted-spending.html "Paid search advertising: how to identify wasted spending") when out-of-view - **High attention formats**: Clients can extend video reach into [display formats](https://www.financedigest.com/eye-tracking-study-confirms-that-high-impact-formats-outperform-standard-display.html "Eye-tracking study confirms that high impact formats outperform standard display") with over 80% viewability Paired with MiQ’s agnostic, multi-DSP optimization tactics and advanced programmatic activation strategies, MiQ and [SeenThis have already achieved greener and more performant results for over 100 campaigns](https://www.financedigest.com/coca-cola-digital-ad-campaigns-use-seenthis-streaming-technology-to-avoid-excessive-carbon-footprint.html "Coca-Cola Digital Ad Campaigns Use SeenThis Streaming Technology to Avoid Excessive Carbon Footprint") to date, including for major fashion houses, tourism brands and next-gen gaming companies. Through faster load times and better viewability, click-through rates have performed 2x better than standard display, resulting in nearly 85K KG of CO2e savings for clients to date, which is equivalent to the pollution from over 3 [million plastic bags or driving](https://www.financedigest.com/britain-sets-up-125-million-taskforce-to-drive-ai.html "Britain sets up 5 million taskforce to drive AI") from New York to L.A. 160+ times. Against this impressive backdrop, MiQ is using SeenThis [technology to develop](https://www.financedigest.com/financial-services-technology-development-in-2023.html "Financial Services technology development in 2023") new streamed formats and expand its streamed offering into other channels beyond display, which will be unveiled in the coming months. “In 2022, we made great strides with [Scope3](https://www.businesswire.com/news/home/20220419005336/en/MiQ-Makes-End-to-End-Carbon-Neutral-Digital-Advertising-Campaigns-a-Reality) and MiQ’s [Green Score](https://marketing.wearemiq.com/sustainability-greenscore) to measure, reduce, and benchmark carbon emissions across the supply chain,” says Chris Lehman, Global Head of Creative at MiQ. “Our team is fully dedicated to identifying and actioning new [ways to address the sustainability](https://www.financedigest.com/green-cloud-one-way-your-company-can-commit-to-sustainability.html "Green Cloud: one way your company can commit to sustainability") needs of the industry. Optimizing and future-proofing the creative that clients use seemed like a [natural next step in this continued progression](https://www.financedigest.com/geometric-progression-to-be-the-epicenter-of-natural-and-organic-flavors-market.html "Geometric Progression To Be The Epicenter Of Natural And Organic Flavors Market"). SeenThis is the perfect partner to aid us in that journey and we look forward to further [innovations](https://www.financedigest.com/avaloq-enlarges-innovation-ecosystem-through-launch-of-developer-portal.html "Avaloq enlarges innovation ecosystem through launch of developer portal") which enable a greener ad ecosystem.” Thomas Houge, CCO at SeenThis adds: “The combination of our innovative creative technology with MiQ’s robust [sustainability offering creates](https://www.financedigest.com/creating-sustainable-value-through-responsible-investment.html "Creating sustainable value through responsible investment") something completely new in the market. We’re [already seeing the huge benefits](https://www.financedigest.com/uk-tourism-sector-already-reaping-the-benefits-of-brexit.html "UK TOURISM SECTOR ALREADY REAPING THE BENEFITS OF BREXIT") that this provides to companies we’re working with together. We’re eager and ready to facilitate this success for others [across the globe](https://www.financedigest.com/sales-of-medical-beds-across-the-globe-are-estimated-to-exceed-us-3000-mn-in-revenues-by-2022-end.html "Sales of Medical Beds Across the Globe are Estimated to Exceed US$ 3,000 Mn in Revenues by 2022-end") and excited to collaborate with MiQ on additional advances this year and beyond.” **Media Contact:** Maryum Sheikh, Press Lead at [The Digital Voice](https://www.thedigitalvoice.co.uk/) press@thedigitalvoice.co.uk **About SeenThis:** Since 2017, Swedish [tech company](https://www.financedigest.com/uk-to-fine-tech-companies-that-fail-to-remove-self-harm-material.html "UK to fine tech companies that fail to remove self-harm material") SeenThis has been evolving screen experiences for everyone, everywhere. With its groundbreaking adaptive streaming technology, SeenThis is [transforming the distribution and climate impact of digital](https://www.financedigest.com/how-digital-is-transforming-finance-in-2023.html "How Digital Is Transforming Finance in 2023") content compared to traditional technology. With billions of streams served for 1,000+ brands in 40+ countries, the company is on a journey to reshape the internet — for good. [Working across seven offices](https://www.financedigest.com/working-from-home-or-the-office-how-to-do-it-best.html "Working from home or the office – how to do it best") globally, SeenThis employees are obsessed with creating a truly high-speed and energy-efficient Internet. For more information, visit [seenthis.co](http://seenthis.co). **About MiQ** We’re MiQ, a programmatic media [partner for marketers and agencies](https://www.financedigest.com/impact-com-ends-2022-with-strong-momentum-driven-by-client-and-agency-partner-growth.html "impact.com Ends 2022 with Strong Momentum Driven by Client and Agency Partner Growth"). We connect [data from multiple sources to do interesting](https://www.financedigest.com/new-gleif-challenge-facility-extends-ability-to-trigger-updates-of-legal-entity-identifier-data-to-all-interested-parties.html "New GLEIF Challenge Facility Extends Ability to Trigger Updates of Legal Entity Identifier Data to All Interested Parties"), exciting, business-problem-solving things for our clients. We’re experts in data science, analytics and programmatic trading, and our [team of people are always ready to react and solve challenges](https://www.financedigest.com/why-now-is-the-time-to-implement-a-time-saving-business-model-encouraging-team-members-to-discuss-their-challenges.html "Why now is the time to implement a time saving business model, encouraging team members to discuss their challenges") quickly, to make sure you’re always spending your media investments on the right things in the right places. Headquartered in London, MiQ operates globally from 18 [offices located across North America](https://www.financedigest.com/new-office-expansion-enables-vaisala-to-accelerate-growth-in-industrial-and-environmental-measurements-businesses-professional-services-and-customer-support-the-new-office-will-cater-for-all-vaisala.html "New office expansion enables Vaisala to accelerate growth in industrial and environmental measurements businesses, professional services and customer support. The new office will cater for all Vaisala’s customers in the Latin America region."), Europe, and APAC. Our [company has been recognized numerous times](https://www.financedigest.com/oxford-bus-company-outsources-for-the-first-time.html "Oxford Bus Company Outsources for the First Time") for our stellar contributions both internally and externally including for Ad Age’s 2023 Best Places to Work Award, 2022 Inc. Programmatic Power Players list, and AdExchanger’s Programmatic Power Players list in 2022, 2021, and 2020. You can find out more here: [wearemiq.com](http://wearemiq.com). --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---