# MINDBODY releases insight report to support fitness and leisure businesses in the UK Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2018-04-12 Category: BUSINESS Category URL: https://financedigest.com/category/business Meta Title: New Report Reveals Consumer Trends in UK Wellness Sector Meta Description: Explore MINDBODY’s latest report on consumer behaviour and technology adoption in the fitness industry, based on data from 70,000 UK businesses and 2,000 URL: https://financedigest.com/mindbody-releases-insight-report-to-support-fitness-and-leisure-businesses-in-the-ukhtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/fd120418-1-1736842846951-compressed.jpg) - MINDBODY’s report is based on data from almost 70,000 UK businesses in the wellness sector, combined with consumer insight, from a survey of 2,000 adults - Referral is the top performing marketing channel, with over half of consumers finding a MINDBODY studio this way. - Consumer research highlights the adoption of technology in the fitness industry, with almost half (49%) of all customers saying it plays a role in their fitness routine. Business management software company, [MINDBODY](https://uk.mindbodyonline.com/), has released its latest insight report, based on data from almost 70,000 UK businesses in the wellness sector, along with MINDBODY’s own consumer data, and research with 2,000 UK adults. The [report outlines extensive research into the ever-changing wellness and fitness industries](https://www.financedigest.com/industrial-hearables-market-worth-us-991-5-mn-by-2026-comprehensive-research-report-by-fmi.html "Industrial Hearables Market worth US$ 991.5 Mn by 2026- Comprehensive Research Report by FMI"), presenting key findings in consumer patterns and preferences, including the importance of flexibility, the desire to combine spirituality with fitness regimes, and an interest in integrating technology into exercise routines. An overarching theme that came out of the research was that flexibility is of [utmost importance](https://www.financedigest.com/quality-control-measures-for-drug-development-are-of-utmost-importance-as-inadvertent-presence-of-unknown-pharmaceutical-ingredients-can-further-complicate-health-conditions-of-the-patients.html "Quality control measures for drug development are of utmost importance as inadvertent presence of unknown pharmaceutical ingredients can further complicate health conditions of the patients.") to the consumer. The report showed that customers are now rejecting being tied down and value freedom instead; almost two thirds (63%) of the survey respondents said that it is important that they have flexibility in their fitness routine. Sociability was also highlighted as an incentive to exercise, with 39% highlighting exercise to be a social activity. Whilst the most popular time to workout was shown to be between 18.00 and 18.59, overall there were no stand out trends when it came to what time people prefer to exercise. In fact, the [report showed a general movement away from ‘peak times’](https://www.financedigest.com/credit-suisse-executives-reassure-investors-after-cds-spike-financial-times-reports.html "Credit Suisse executives reassure investors after CDS spike, Financial Times reports"), with almost half (49%) stating that no particular time was favoured for them. Those that did show a preference for a specific exercise time, said that 6pm-8pm was preferred, with 16% of UK adults across all age groups and categories voting for this time. This is in comparison to 13% who prefer to exercise before 10am. Londoners were the most likely to opt for an early morning class, with 16% saying that they would prefer a gym session between 6am and 10am. Interestingly, [consumer loyalty was shown to be driven by price](https://www.financedigest.com/german-eu-harmonised-consumer-prices-up-8-8-y-y-in-august.html "German EU-harmonised consumer prices up 8.8% y/y in August") and discounts, however this differed between peoples’ main forms of exercise. For example, weightlifters felt [strongly about limiting memberships so their gym never gets too busy](https://www.financedigest.com/euro-zone-april-business-activity-grows-on-strong-services-demand-pmi.html "Euro zone April business activity grows on strong services demand – PMI") (17%), whilst swimmers weren’t concerned with this (3%). Another key element of the report was the adoption of technology, both among [business owners](https://www.financedigest.com/carbon-zero-what-it-means-for-business-owners.html "Carbon Zero: What it Means for Business Owners") and customers. From a consumer perspective, MINDBODY’s data showed a 50/50 split between those who [value technology](https://www.financedigest.com/sulphur-recovery-technology-market-value-to-grow-by-almost-1-2-billion-during-2021-2031.html "Sulphur Recovery Technology Market Value to Grow by Almost .2 Billion During 2021-2031") in their fitness routine versus those who don’t, with almost a quarter (23%) of millennials claiming technology helped them to stay motivated.  It also appeared that [technology adoption](https://www.financedigest.com/specialty-printing-consumables-market-rising-adoption-of-advanced-technologies-to-bolster-markets-growth-prospects.html "Specialty Printing Consumables Market – Rising Adoption of Advanced Technologies to Bolster Market’s Growth Prospects") was most prominent in the yoga and pilates industry, where over one in five people (23%) said that technology improved their access to classes. For business owners, MINDBODY’s customer data showed that of the top [performing](https://www.financedigest.com/sports-and-athletic-insole-market-players-eye-custom-and-3-d-printed-products-for-performance-optimization-says-future-market-insights.html "Sports and Athletic Insole Market Players Eye Custom and 3-D Printed Products for Performance Optimization, Says Future Market Insights") customers, 93% had introduced online and app bookings. One MINDBODY customer, The Chapel, London, commented on the benefits of [embracing technology:](https://www.financedigest.com/cfos-need-to-embrace-todays-technology-for-tomorrows-success.html "CFOs need to embrace today’s technology for tomorrow’s success ") “Doing things differently and making sure we deliver the best consumer experience is where we are. The [next evolution](https://www.financedigest.com/run-dtc-its-tricky-but-heres-what-the-next-evolution-of-ecommerce-will-look-like.html "Run DTC’: It’s tricky, but here’s what the next evolution of ecommerce will look like") in business for us to take a cloud system – one that would, as they say, improve customer experience. The one that I saw with the most potential was MINDBODY. “I [think the fact that it’s almost made us a paperless business](https://www.financedigest.com/why-mentoring-does-more-for-your-business-than-you-think.html "Why mentoring does more for your business than you think") now, that’s a really positive thing. The fact that I can take the product anywhere, check the takings on my mobile, live data, all of those things are fantastic. It helped us with retention. We have one KPI in our [business it’s retention](https://www.financedigest.com/employee-retention-tax-credit-is-a-lifeline-for-businesses.html "Employee Retention Tax Credit is a lifeline for businesses"). Do we retain our team members? Do we retain our customers? Success to us is about being the best at what we do. For me the most valuable commodity is time; saving time, making it right. But that also then helps you generate and have a [successful business](https://www.financedigest.com/why-seo-is-crucial-for-business-success-post-pandemic.html "Why SEO is crucial for business success post-pandemic") too.” With increasingly specific customer demands, the [report is has been designed by MINDBODY to be useful from a business](https://www.financedigest.com/title-gallium-68-market-research-methodology-business-opportunities-and-analysis-report-by-2031.html "Gallium-68 Market Research Methodology, Business Opportunities and Analysis Report by 2031") perspective, with answers to questions from studio or gym owners, such as: Does proximity affect popularity? Do introductory offers work? Should I enable app bookings? What does the [role of technology](https://www.financedigest.com/ethical-financial-selling-the-role-of-compliance-technology-and-sales-enablement.html "Ethical Financial Selling: The Role of Compliance Technology and Sales Enablement ") mean for the industry? Commenting on the research, Kevin Teague, MD, said: “With the fitness industry evolving at a dramatic pace, this research was important in identifying which [factors are having the most impact](https://www.financedigest.com/sterile-vials-market-share-and-growth-factors-impact-analysis-2021-2031.html "Sterile Vials Market Share and Growth Factors Impact Analysis 2021 – 2031") on UK wellness services. MINDBODY has more [data than any other entity in the world](https://www.financedigest.com/u-s-yield-curve-inverts-after-strong-jobs-data-world-shares-mixed.html "U.S. yield curve inverts after strong jobs data; world shares mixed") for what people do inside a studio, but we wanted a better stance on what is drawing those people to a studio and keeping them there. So, captured in this report are the leading UK-market business insights that could potentially add value to our [customer’s](https://www.financedigest.com/why-late-payments-are-hurting-your-customer-as-well-as-your-business.html "Why late payments are hurting your customer, as well as your business") business, thus have a positive effect on their clients’ wellbeing.” --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---