# Mercia invests £3.5million as part of a £5.0million syndicated investment into Intechnica Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2017-12-14 Category: TECHNOLOGY Category URL: https://financedigest.com/category/technology Meta Title: Mercia Technologies PLC Invests £3.5m in Intechnica for Meta Description: Mercia Technologies PLC has completed a £3.5million investment into Intechnica Limited to help manage high website traffic demand and support the growth of URL: https://financedigest.com/mercia-invests-3-5million-as-part-of-a-5-0million-syndicated-investment-into-intechnicahtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/fd141217-4-1736843158081-compressed.jpg) [Mercia Technologies PLC](http://link.email.dynect.net/link.php?DynEngagement=true&H=s8mq%2BFF8Y8J%2F7%2FXrLp5ygdcwMPrxjsUdQBMch4EEnHhpCCjF3%2FNlfN5exv4hoDtM9nFFq%2Bv%2B0JJfqOJvbLQGKrVssu309ghNei4x2LzTZo9lXTf%2B5tIgT8PFLnwu7%2BnU&G=0&R=https%3A%2F%2Fwww.merciatech.co.uk%2F&I=20171213080230.00000007a05b%40mail6-34-usnbn1&X=MHwxMDQ2NzU4OjVhMzBkZThjNzJlOTFmN2VjMWJiZmJhYjs%3D&S=7vA63EdyRbnTBCaWpQz2CthNbhwl89NlmNl7ceLzlW0), the national investment group focused on the funding and scaling of innovative technology businesses with high growth potential from the UK regions, has completed a £3.5million direct investment into [Intechnica Limited](http://link.email.dynect.net/link.php?DynEngagement=true&H=s8mq%2BFF8Y8J%2F7%2FXrLp5ygdcwMPrxjsUdQBMch4EEnHhpCCjF3%2FNlfN5exv4hoDtM9nFFq%2Bv%2B0JJfqOJvbLQGKrVssu309ghNei4x2LzTZo9lXTf%2B5tIgT8PFLnwu7%2BnU&G=0&R=https%3A%2F%2Fintechnica.com%2F&I=20171213080230.00000007a05b%40mail6-34-usnbn1&X=MHwxMDQ2NzU4OjVhMzBkZThjNzJlOTFmN2VjMWJiZmJhYjs%3D&S=JGnbNTSLpAWl1ixh4IC02F5ioYhcsSX9hOmbpeTdZt0), a rapidly growing Manchester-based business that provides scalable software solutions to manage high and variable website traffic demand, including the removal of unwanted traffic from bots, crawlers and spiders. ![Jeremy Gidlow, Managing Director of Intechnica](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/fd141217-4-300x150-1736843157935-compressed.jpg) Jeremy Gidlow, Managing Director of Intechnica Mercia’s investment is part of a £5.0million funding round alongside existing private investors and takes the Group’s direct shareholding to 24.3%. The round includes a £1.3million convertible loan facility which is also being provided by Mercia. This facility is subject to the achievement of certain future performance milestones by Intechnica. This [investment will enable Intechnica to scale its TrafficDefender product](https://www.financedigest.com/what-are-the-top-luxury-products-to-invest-in-for-2021.html "What are the top luxury products to invest in for 2021?") suite. Typically, over half of website traffic is automated non-human activity\*. Internet bots perform repetitive tasks at a much higher rate than is possible by humans and can overload websites with unwanted traffic. In addition, key events caused by promotions and seasonal sales etc. can also overload websites making them inefficient, which results in [costly down times and a poor](https://www.financedigest.com/preventing-poor-esg-practices-from-costing-you-investors.html "Preventing poor ESG practices from costing you investors") customer experience. TrafficDefender [manages both human and bot traffic](https://www.financedigest.com/traffic-management-systems-growing-at-a-cagr-of-22-5-for-2022-28.html "Traffic Management Systems growing at a CAGR of 22.5% for 2022 – 28") to ensure continual positive customer interactions. ![Jeremy Gidlow, Managing Director of Intechnica-2](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/fd141217-19-300x150-1736843157975-compressed.jpg) Jeremy Gidlow, Managing Director of Intechnica-2 With revenue growth of over 150% during the last 3 years, the company has already developed a high-profile client base including Ted Baker, [ao.com](http://ao.com), Pets at Home and Avis. This latest funding will be used to [boost its sales and marketing](https://www.financedigest.com/kids-oral-care-products-market-sale-is-anticipated-to-boost-with-tremendous-growth-by-2030-due-to-health-awareness-of-kids.html "Kids Oral Care Products Market Sale Is Anticipated To Boost With Tremendous Growth By 2030 Due To Health Awareness Of Kids") resources, including overseas expansion. **Jeremy Gidlow, Managing Director of Intechnica, said:** “We are pleased to have our long-standing investors reaffirm their support for Intechnica with this latest fundraise. The capital will allow us to scale up the delivery of our cloud-based solutions to meet [growing demand](https://www.financedigest.com/wi-fi-semiconductor-chipset-market-gain-impetus-due-to-the-growing-demand-over-2015-2025.html "Wi-Fi Semiconductor Chipset Market Gain Impetus due to the Growing Demand over 2015-2025") in sectors such as online retail, insurance, digital publishing, gaming and ticketing. It will also help us to deploy TrafficDefender quickly and [effectively to domestic and international customers](https://www.financedigest.com/5-simple-steps-to-an-effective-customer-complaint-response-strategy.html "5 Simple Steps to an Effective Customer Complaint Response Strategy"), allowing them to manage and analyse high volumes of online traffic.” ![Mark Payton, CEO of Mercia Technologies PLC](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/fd141217-6-300x200-1736843157967-compressed.jpg) Mark Payton, CEO of Mercia Technologies PLC **Mark Payton, [Chief Executive Officer](https://www.financedigest.com/future-market-insights-appoints-aditi-basu-as-chief-marketing-officer.html "Future Market Insights Appoints Aditi Basu as Chief Marketing Officer") of Mercia Technologies PLC said:** “Intechnica comes from one of Mercia’s managed funds which is led by Will Clark, and invests across the North of England. Working with management, Mercia’s team has helped to build out the board and broaden the expertise of the management team ahead of the business becoming a meaningful [balance sheet](https://www.financedigest.com/ecbs-villeroy-lays-out-plan-for-shrinking-balance-sheet.html "ECB’s Villeroy lays out plan for shrinking balance sheet") investment for Mercia. All of us have experienced the frustration of overloaded websites and TrafficDefender is a working solution to a global challenge, as product and [service retailing](https://www.financedigest.com/automobile-shortages-spending-shift-to-services-hurt-u-s-retail-sales.html "Automobile shortages, spending shift to services hurt U.S. retail sales") continues to move online.” _\*_ [_https://www.statista.com/statistics/670782/bot-traffic-share/_](http://link.email.dynect.net/link.php?DynEngagement=true&H=s8mq%2BFF8Y8J%2F7%2FXrLp5ygdcwMPrxjsUdQBMch4EEnHhpCCjF3%2FNlfN5exv4hoDtM9nFFq%2Bv%2B0JJfqOJvbLQGKrVssu309ghNei4x2LzTZo9lXTf%2B5tIgT8PFLnwu7%2BnU&G=0&R=https%3A%2F%2Fwww.statista.com%2Fstatistics%2F670782%2Fbot-traffic-share%2F&I=20171213080230.00000007a05b%40mail6-34-usnbn1&X=MHwxMDQ2NzU4OjVhMzBkZThjNzJlOTFmN2VjMWJiZmJhYjs%3D&S=l27yax9nmu7W0uAoyCg4ZA8d_MVxmGThg08PCIMkIao) --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---