# Mazars saves over 2,000 hours annually through sales automation
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2017-09-02
Category: FINANCE
Category URL: https://financedigest.com/category/finance
Meta Title: UK Accountancy Firm Sees Efficiency Savings with SugarCRM
Meta Description: Mazars, the UK's tenth largest accountancy firm, improves CRM capability and saves 2,000 hours annually by eliminating data entry. Find out more!
URL: https://financedigest.com/mazars-saves-over-2000-hours-annually-through-sales-automationhtml

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_UK Accountancy firm sees efficiency savings after implementing SugarCRM platform_

Mazars, a professional services firm specialising in audit, advisory, accounting and tax services, has recovered 2,000 hours annually by eliminating repetitive data entry.

The tenth largest accountancy firm in the UK has seen the efficiency savings after improving its CRM capability. The implementation of the new [business transformation](https://www.financedigest.com/the-modern-cfo-at-the-forefront-of-business-transformation.html "The Modern CFO: At the forefront of business transformation") platform provided by SugarCRM, is part of a wider continuous improvement that ensures the company has the best technological solutions for its teams.

Alison Clack, Director of [Business Transformation at Mazars said: “We needed to introduce a solution that could evolve with our business and helps us achieve our goals of maximising our customer and prospect](https://www.financedigest.com/metal-cans-and-glass-jars-market-demand-from-food-industry-to-grant-sustainable-business-prospects.html "Metal Cans and Glass Jars Market – Demand from Food Industry to Grant Sustainable Business Prospects ") experience, and improving operational efficiency. Specifically, as we offer a range of specialist services to our clients there was a number of different systems used to deliver them and a [key challenge](https://www.financedigest.com/refurbished-medical-imaging-equipment-market-comprehensive-study-with-key-trends-major-drivers-and-challenges-2018-2026.html "Refurbished Medical Imaging Equipment Market: Comprehensive Study with Key Trends, Major Drivers and Challenges 2018-2026") we needed to overcome was to reduce multiple points of data entry.

“We looked to the market for the best [technology available](https://www.financedigest.com/advertys-multi-patented-and-industry-leading-in-game-viewability-technology-brainimpression-now-available-within-oracle-moat.html "Adverty’s Multi-patented and Industry-leading In-game Viewability Technology BrainImpression™ Now Available Within Oracle Moat"). We invested in SugarCRM’s solution because it was the most cost-effective and [intuitive system that could evolve with our business](https://www.financedigest.com/intuition-in-business.html "Intuition in business"). It was vital that we had the capability to streamline our data entry process and provide our staff with a single data entry point.”

Since the introduction of the CRM system, Mazars has seen an improvement in its business processes, a [reduction in the amount of time spent on data](https://www.financedigest.com/seenthis-launches-emissions-dashboard-to-enable-advertisers-to-analyse-data-reduction-and-emission-savings-on-campaigns.html "SeenThis launches Emissions Dashboard to enable advertisers to analyse data reduction and emission savings on campaigns") entry and better integration of its systems. Prior to the roll out, the business required a manually- generated internal [billing code](https://www.financedigest.com/medical-coding-market-is-driving-by-increasing-demand-for-standardized-billing-procedures-by-2031.html "Medical Coding Market is driving by Increasing demand for standardized billing procedures by 2031") for each new client in its finance system. This time-consuming task has now been removed by the new platform, with billing codes generated within minutes automatically.

Clack concludes: “We’re already seeing substantial returns on our investment. By working to deliver one data entry point and [improved processes](https://www.financedigest.com/keep-your-head-in-the-cloud-improving-the-order-to-cash-process.html "Keep your head in the cloud: improving the order-to-cash process") to ensure quality control, we have already witnessed a significant 200-hour reduction in the manual processing time per month. We’ve also been able to enhance our audit trail and improve our new [business processes by integrating risk assessment forms](https://www.financedigest.com/networking-is-key-to-forming-business-ideas-as-a-college-student.html "Networking Is Key To Forming Business Ideas As A College Student") and capability to better monitor our pipelines and analyse bid losses and wins.”

Technical integrations included Microsoft SharePoint for [document management and storage and ClickTools for marketing](https://www.financedigest.com/document-management-software-market-to-expand-at-a-value-cagr-of-12-3.html "Document Management Software Market to expand at a value CAGR of 12.3%") campaign management and customer feedback.


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