# MagicCube to launch its PIN-on-Glass Product at Money 20/20 Europe and Establish Presence in Munich Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2018-06-07 Category: NEWS Category URL: https://financedigest.com/category/news Meta Title: MagicCube's PIN-on-Glass Solutions Featured at Meta Description: Discover how MagicCube's innovative software replaces hardware for secure mobile payments, as highlighted by IDC's latest whitepaper. URL: https://financedigest.com/magiccube-to-launch-its-pin-on-glass-product-at-money-20-20-europe-and-establish-presence-in-munichhtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/fd060618-1-3-1736842651267-compressed.jpg) _MagicCube’s PIN-on-Glass Solutions Covered by Several Top Analysts, Stressing Need for a Hardware-Free Approach_ **Money20/20 Europe, Amsterdam – June 05, 2018 –** [MagicCube](http://magiccube.co/), the creator of the world’s only Software Trusted Execution Environment platform (sTEE™) is exhibiting at [Money 20/20 Europe](https://europe.money2020.com/) in Amsterdam on the 4th – 6th June. The company will be launching its suite of products in Europe – including MC-Token Shield and MC-Screen Shield, capable of replacing the need for hardware security to build, deploy and remotely provision and manage point of sale systems and other IoT devices. The event marks MagicCube’s entry into the European market where it is establishing a branch office in Munich headed by Ingo Tänzler, who previously worked at Giesecke & Devrient. MagicCube’s technology transforms regular mobile devices into secure, full-featured [POS systems](https://www.financedigest.com/how-to-use-a-pos-system-to-run-your-business.html "How To Use A POS System To Run Your Business?") capable of handling sensitive data, such as payment card PINs, on consumer device touchscreens of all sizes. The company’s approach to POS mobile payment is timely: Earlier this week [market intelligence](https://www.financedigest.com/social-business-intelligence-market-to-reach-a-valuation-of-us29-bn.html "Social Business Intelligence Market to reach a valuation of US Bn") firm IDC issued a whitepaper highlighting the need for a shift away from the reliance on hardware-controlled payment devices. IDC’s latest ‘Technology Spotlight’ – [‘A New Approach to Payment Security’](http://idcdocserv.com/US43839718),  was written by James Wester, Research Director, Worldwide Payment Strategies at market intelligence firm IDC and sponsored by MagicCube. The whitepaper is also available in German [here](http://idcdocserv.com/US43839718_DEU_Final_deliverable) and in French [here](http://idcdocserv.com/US43839718_FRA_Final_deliverable). The whitepaper highlights that there has been a change in the global [payments industry](https://www.financedigest.com/end-of-year-overview-of-the-payments-industry.html "End of year overview of the payments industry") as mobile commerce expands worldwide. The [market is expected](https://www.financedigest.com/aquafeed-market-expected-to-expand-more-than-three-fold-through-2027.html "Aquafeed Market Expected to Expand More than Three-Fold through 2027") to grow from under $1 trillion in 2013 to $3.3 trillion in 2018 and nearly $6 trillion in 2020. The [report details](https://www.financedigest.com/chromoendoscopy-agents-market-2031-report-details-the-future-development-manufacturers-trends-share-size-and-forecast.html "Chromoendoscopy Agents Market 2031 Report Details the Future Development, Manufacturers, Trends, Share, Size and Forecast") the pressing issue this growth brings; the provision of fit-for-purpose, secure approaches for protecting data when purchasing via connected devices. “A pressing issue in the [payments market](https://www.financedigest.com/contactless-payments-spirit-willing-but-is-the-market.html "Contactless Payments: Spirit Willing but is the Market?") is that the majority of solutions available are limited to solving partial issues like identity or authentication. We are striving to change this with our PIN-on-Glass solution, which reduces cost and complexity of point of sale ownership, raises [card](https://www.financedigest.com/iran-deal-a-wild-card-for-oil-market-strained-by-supply-risks-reuters-poll.html "Iran deal a wild card for oil market strained by supply risks – Reuters poll") acceptance rates and lowers acceptance risk,” said Sam Shawki, CEO and Co-Founder at MagicCube. The whitepaper details how the payment [market now requires a solution that is better than “good enough” and simplifies the process of securing sensitive data](https://www.financedigest.com/sterling-little-changed-after-mixed-labour-market-data.html "Sterling little changed after mixed labour market data"). It should also work regardless of [operating system](https://www.financedigest.com/robot-operating-system-market-is-witnessing-a-sustainable-growth-due-to-increase-in-demand-scrutinized-in-the-new-analysis.html "Robot Operating System Market is witnessing a Sustainable Growth Due to Increase in Demand Scrutinized in the New Analysis"), wireless carrier, or device manufacturer. In short, the best [security solution](https://www.financedigest.com/industrial-cyber-security-solutions-and-services-strong-increase-in-user-base-pans-out-for-north-america-to-lead-market.html "Industrial Cyber Security Solutions and Services – Strong Increase in User Base Pans Out for North America to Lead Market") is one that is self-contained software that can be embedded in applications, receive necessary updates remotely, scale to meet the needs of the IoT economy and offer the same level of security as hardware. MagicCube’s comprehensive platform protects a broad spectrum of sensitive data types, such as encryption keys including PKI, payment tokens, [personal data](https://www.financedigest.com/data-privacy-and-navigation-how-our-personal-data-is-used-in-navigation-apps.html "Data Privacy and Navigation: How our personal data is used in Navigation Apps."), identity, authentication. It also secures the sensitive logic required for biometrics, tokenisation, secure screen input, device identity and [Artificial Intelligence](https://www.financedigest.com/types-of-artificial-intelligence.html "Artificial Intelligence") (AI) logic for autonomous cars. Ingo Tänzler, Head of Business Development Europe, MagicCube said, “One of the core themes of this year’s Money 20/20 Europe focuses on the [sustainable growth](https://www.financedigest.com/single-dose-packaging-market-expected-to-witness-a-sustainable-growth-over-2024.html "Single Dose Packaging Market Expected To Witness a Sustainable Growth Over 2024") of mobile payments. We’re excited to show how MagicCube’s software-based approach has the benefits of hardware, but allows [developers to avoid the headaches associated with storing credentials in hardware controlled by device manufacturers](https://www.financedigest.com/automotive-actuator-market-key-manufacturers-development-trends-and-competitive-analysis-2028.html "Automotive Actuator Market Key Manufacturers, Development Trends and Competitive Analysis 2028"), operating system providers, and network operators.” Visit MagicCube at Money 20/20 Europe at Stand A24. --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---