# Lumen Research hires Senior Director of Marketing and appoints new Chief Operating Officer and Chief Strategy Officer
Author:  Pal Sinha, Barnali 
Author URL: https://financedigest.com/author/pal-sinha-barnali
Published: 2023-01-31
Category: BUSINESS
Category URL: https://financedigest.com/category/business
Meta Title: Global Expansion Continues for Lumen Research Team
Meta Description: Discover how Lumen Research is revolutionizing advertising with ground-breaking attention measurement technology. Meet the new leadership team driving global
URL: https://financedigest.com/lumen-research-hires-senior-director-of-marketing-and-appoints-new-chief-operating-officer-and-chief-strategy-officerhtml

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_The continued expansion of the team across continents follows increasing global demand for Lumen’s ground-breaking attention measurement_

[Lumen Research](https://lumen-research.com/), the global attention technology company, has appointed Blaise Lucey as Senior Director of Marketing and promoted Tanwa Edu to Chief Strategy Officer and Arthur Cole to Chief Operating Officer as the business continues to expand globally, with a particular focus on US growth.

Based out of New York, Lucey has over ten years of B2B SaaS experience across start-ups and enterprise companies. He has built marketing programs from the ground-up and [managed](https://www.financedigest.com/gumgum-appoints-harmen-tjaarda-as-managing-director-for-four-european-markets.html "GumGum appoints Harmen Tjaarda as Managing Director for four European markets") global and local marketing teams for ad-tech and mar–tech companies including Criteo, Roku, and Bitly.

He says: _“Attention is the most valuable metric in the rapidly [changing world of digital advertising](https://www.financedigest.com/uk-watchdog-warns-crypto-firms-to-prepare-for-advertising-rule-change.html "UK watchdog warns crypto firms to prepare for advertising rule change"). The most exciting [plan for my new role is helping advertisers](https://www.financedigest.com/exclusive-microsofts-bing-plans-ai-ads-in-early-pitch-to-advertisers.html "Exclusive-Microsoft’s Bing plans AI ads in early pitch to advertisers") understand how consumers truly ‘see’ ads, creating a foundation for the economics behind the attention economy.”_

Tanwa Edu, previously Head of Consulting, has been promoted to [Chief Strategy Officer](https://www.financedigest.com/impact-com-appoints-new-chief-people-officer-to-lead-people-growth-and-excellence.html "impact.com Appoints New Chief People Officer to Lead People Growth and Excellence"). Prior to this, she was Head of Media at Chanel and spent the previous decade within the media agency world at Publicis, Omnicom, and GroupM. She was also COO of a [startup online magazine and her broad and deep experience gives](https://www.financedigest.com/legislate-raises-3-6m-to-give-startups-smes-the-technology-to-query-and-compare-every-contract.html "Legislate raises .6M to give startups & SMEs the technology to query and compare every contract") her a unique understanding of all facets of the media world.

She comments: _“I have [witnessed firsthand the industry’s challenges when it comes](https://www.financedigest.com/the-non-invasive-prenatal-testing-nipt-market-is-estimated-to-witness-stupendous-growth-in-the-years-to-come.html "The Non Invasive Prenatal Testing Nipt Market is estimated to witness stupendous growth in the years to come") to meaningful measurement. To [work in a company](https://www.financedigest.com/alone-together-how-to-maintain-a-positive-company-culture-while-working-remotely.html "Alone together: How to maintain a positive company culture while working remotely") which addresses this is extremely exciting. We will continue to [move the dial in this area and ensure](https://www.financedigest.com/vias-cloud-based-solutions-ensure-painless-office-move-for-insurance-body.html "VIA’S CLOUD-BASED SOLUTIONS ENSURE PAINLESS OFFICE MOVE FOR INSURANCE BODY") that attention is always linked to outcomes. In tandem with clients we will [continue to seize new opportunities to help with both bespoke business](https://www.financedigest.com/brand-metrics-continues-on-steep-growth-trajectory-with-appointment-of-vp-business-development-in-the-us.html "Brand Metrics continues on steep growth trajectory with appointment of VP Business Development in the US") challenges and wider industry ones.”_

Meanwhile, Arthur Cole takes the position of [Chief Operating Officer](https://www.financedigest.com/tips-for-choosing-the-right-chief-finance-officer-for-your-business.html "Tips for Choosing the Right Chief Finance Officer for Your Business"). He will oversee the [sales and client success teams as the business continues to expand](https://www.financedigest.com/lumen-research-expand-us-operations-with-key-sales-and-customer-success-hires.html "Lumen Research expand US operations with key sales and customer success hires"). He was previously COO at Avocet, which merged with Lumen late [last year](https://www.financedigest.com/over-50-of-businesses-increased-their-cyber-security-budget-last-year-amid-attacks.html "Over 50% of businesses increased their cyber security budget last year amid attacks").

He comments: _“The growing opportunity to scale larger and deeper relationships with brands and partners by offering our clients [key insights into the efficiency](https://www.financedigest.com/1-easy-tip-to-make-a-key-e-commerce-process-more-efficient.html "1 easy tip to make a key e-commerce process more efficient") of their ad spend through attention metrics is huge. With surging interest in our products and services in the US in particular, we are really [set to make our mark in this important market; proving the value in eye tracking, modelling and predicting atten](https://www.financedigest.com/telecom-api-market-api-set-to-redefine-telecom-sector-as-telecom-2-0-gets-closer-to-reality.html "Telecom API Market – API Set to Redefine Telecom Sector as Telecom 2.0 Gets Closer to Reality") tive views and attentive time.”_
Mike Follett, managing director of Lumen Research, adds: _“Our clients are in great hands on both sides of the pond as we continue to drive change in the [way we think about attention as a fundamental business](https://www.financedigest.com/4-ways-moving-office-can-bring-your-business-roi.html "4 ways moving office can bring your business ROI") tool. The market has long been calling out for evolution in the [measurement of attention and I have no doubt whatsoever that these talented individuals will take us to the next stage of our Lumen](https://www.financedigest.com/national-cinemedia-releases-first-cinema-attention-measurement-study-conducted-by-lumen-in-collaboration-with-dentsu.html "National CineMedia releases first cinema attention measurement study, conducted by Lumen in collaboration with dentsu") journey as we introduce more partners to the possibilities.”_

[Lumen harnesses eye-tracking panels to calculate the consumer attention](https://www.financedigest.com/teads-partners-with-lumen-research-to-offer-attention-measurement-to-clients-globally.html "Teads partners with Lumen Research to offer attention measurement to clients globally") generated by media impressions. The company’s attention measurement platform (LAMP) records visual attention from consenting panel participants, creating a training data set for machine learning models to score an array of video and [display media formats](https://www.financedigest.com/eye-tracking-study-confirms-that-high-impact-formats-outperform-standard-display.html "Eye-tracking study confirms that high impact formats outperform standard display").

These [appointments come as Lumen helps a growing roster of clients](https://www.financedigest.com/the-digital-voice-appointed-by-raft-of-new-clients-as-its-team-expands-by-270.html "The Digital Voice™ appointed by raft of new clients as its team expands by 270%") to measure attention and link it to outcomes such as engagement,  brand lift, sales, and creative performance.

**For more information:**

Maryum Sheikh, Press Lead, [The Digital Voice™](https://www.thedigitalvoice.co.uk/)

press@thedigitalvoice.co.uk

**About Lumen**

Lumen is the leading attention [technology company in the world](https://www.financedigest.com/is-wearable-technology-ushering-in-a-brave-new-healthy-world.html "Is wearable technology ushering in a brave new healthy world?"), with large-scale attention panels in the US and the UK, and temporary panels across many other global markets. Lumen’s eye-tracking technology converts the webcam on a user’s [phone or desktop computer into a high-quality eye-tracking camera](https://www.financedigest.com/snap-happy-79-of-brits-ditch-digital-cameras-in-favour-of-phone-photos.html "Snap Happy: 79% of Brits ditch digital cameras in favour of phone photos"), capturing not only what users could see, but also what they do in fact look at. Lumen’s eye-tracking panels are recruited to be nationally representative and fully [GDPR compliant](https://www.financedigest.com/solgari-releases-gdpr-mifid-ii-compliant-sms-service-as-part-of-integrated-omni-channel-cloud-communications-platform.html "Solgari releases GDPR & MiFID II Compliant SMS service as part of Integrated Omni-Channel Cloud Communications platform").


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