# Lumen Research expand US operations with key sales and customer success hires Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2023-03-07 Category: NEWS Category URL: https://financedigest.com/category/news Meta Title: Lumen Research Ramps Up US Operations With New Leadership Team Meta Description: Lumen Research is expanding US operations with key appointments to meet the demand for attention measurement and optimisation solutions, bringing extensive URL: https://financedigest.com/lumen-research-expand-us-operations-with-key-sales-and-customer-success-hireshtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/124-1736814365427-compressed.jpg) [Lumen Research](https://lumen-research.com/), the global attention technology company, is ramping up US operations to meet increased demand for attention measurement and optimization solutions. In Los Angeles, Bill Forelli joins Lumen as VP of Sales, North America, bringing extensive experience in ad-tech measurement and brand sales through executive positions at Frameplay, Newegg, and others. Heading up US customer success is Barbara Butts, who joins Lumen with 10+ years of ad operations experience across companies such as FramePlay, Ford, and Universal McCann. Forelli and Butts join Scott Linzer, General Manager, North Americas, and Blaise Lucey, Marketing Director, in the rapidly growing US-based Lumen team. “With marketing, sales, and customer success teams now established in the US, we are looking forward to helping [clients win the attention](https://www.financedigest.com/teads-partners-with-lumen-research-to-offer-attention-measurement-to-clients-globally.html "Teads partners with Lumen Research to offer attention measurement to clients globally") economy like never before,” says Scott Linzer, General Manager, North Americas. “I am so excited to join Lumen at a [time when the ad-tech ecosystem is changing](https://www.financedigest.com/a-time-of-change-how-artificial-intelligence-is-transforming-insurance.html "A time of change – how artificial intelligence is transforming insurance") so rapidly,” adds Bill Forelli. “As the leading [global attention technology](https://www.financedigest.com/navigating-the-global-technology-skills-gap-with-ai-moderated-upskilling.html "Navigating the Global Technology Skills Gap with AI-Moderated Upskilling") company, we are perfectly positioned to bring new levels of success to US clients in the attention economy.” “Success in any [campaign alway starts with the consumer,” says](https://www.financedigest.com/ikea-stores-owner-ingka-says-campaigns-help-boost-store-visits-and-sales.html "IKEA stores owner Ingka says campaigns help boost store visits and sales") Barbara Butts. “Attention is the human-first metric and I can’t wait to help [Lumen’s US clients scale their operations](https://www.financedigest.com/lumen-research-hires-senior-director-of-marketing-and-appoints-new-chief-operating-officer-and-chief-strategy-officer.html "Lumen Research hires Senior Director of Marketing and appoints new Chief Operating Officer and Chief Strategy Officer") with attention-first advertising strategies.” After a successful panel at IAB ALM in January, the US team will now join Brand Innovators at South by Southwest in Austin, Texas, to [educate businesses](https://www.financedigest.com/the-education-of-business-education.html "‘The Education of Business Education’") about the power of attention technology. Lumen is the only end-to-end attention technology company that combines the [power of eye-tracking and machine learning to plan](https://www.financedigest.com/back-to-black-germanys-coal-power-plan-hits-hurdles.html "Back to black? Germany’s coal power plan hits hurdles"), activate, measure, and optimize advertising campaigns. The company’s attention measurement platform (LAMP) records visual attention from consenting panel participants, creating a training data set for machine learning models to score an array of video and [display media formats](https://www.financedigest.com/eye-tracking-study-confirms-that-high-impact-formats-outperform-standard-display.html "Eye-tracking study confirms that high impact formats outperform standard display"). These appointments come as [Lumen helps a growing roster of clients to measure attention](https://www.financedigest.com/national-cinemedia-releases-first-cinema-attention-measurement-study-conducted-by-lumen-in-collaboration-with-dentsu.html "National CineMedia releases first cinema attention measurement study, conducted by Lumen in collaboration with dentsu") and link it to outcomes such as engagement, brand lift, sales, and creative performance. **For more information:** Maryum Sheikh, Press Lead, [The Digital Voice™](https://www.thedigitalvoice.co.uk/) [press@thedigitalvoice.co.uk](mailto:press@thedigitalvoice.co.uk) **About Lumen:** Lumen is the leading attention [technology company in the world](https://www.financedigest.com/is-wearable-technology-ushering-in-a-brave-new-healthy-world.html "Is wearable technology ushering in a brave new healthy world?"), with large-scale attention panels in the US and the UK, and temporary panels across many other global markets. Lumen’s eye-tracking technology converts the webcam on a user’s [phone or desktop computer into a high-quality eye-tracking camera](https://www.financedigest.com/snap-happy-79-of-brits-ditch-digital-cameras-in-favour-of-phone-photos.html "Snap Happy: 79% of Brits ditch digital cameras in favour of phone photos"), capturing not only what users could see, but also what they do in fact look at. Lumen’s eye-tracking panels are recruited to be nationally representative and fully [GDPR compliant](https://www.financedigest.com/solgari-releases-gdpr-mifid-ii-compliant-sms-service-as-part-of-integrated-omni-channel-cloud-communications-platform.html "Solgari releases GDPR & MiFID II Compliant SMS service as part of Integrated Omni-Channel Cloud Communications platform"). --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---