# Lumen registers increased views and more positive response to Ads using SeenThis Technology Author: Pal Sinha, Barnali Author URL: https://financedigest.com/author/pal-sinha-barnali Published: 2023-04-26 Category: TECHNOLOGY Category URL: https://financedigest.com/category/technology Meta Title: SeenThis Technology Study: Boosted Ads Attention Meta Description: Discover how SeenThis's adaptive streaming technology boosts ad performance with 1.7X higher attention than standard video ads. Learn More! URL: https://financedigest.com/lumen-registers-increased-views-and-more-positive-response-to-ads-using-seenthis-technologyhtml ![undefined](https://prod.superblogcdn.com/site_cuid_cm5qst7v3003gwirgwqtxn8i8/images/lumenreseacherstudy2023-1736814098627-compressed.jpg) # **Lumen registers increased views and more positive response to Ads using SeenThis Technology** ## _Study finds adaptive streaming technology increases attention by 1.7X_ **London, UK 26th April 2023:** Adaptive streaming company, [SeenThis](https://seenthis.co/), announces today that a study with Lumen, the leading technology company for attention measurement, found that creatives delivered by SeenThis capture higher attention and more positive responses than delivering the same creatives using conventional technology ​​. The study was commissioned to determine how much attention is generated by SeenThis-enabled streaming video compared to standard video advertising and to understand the impact of SeenThis proprietary streaming technology on the all important metric of attention. For the test, Lumen compared three streaming creatives from SeenThis with equal size and placementstandard video ads on a popular news website. Lumen then performed a variety of tests, including eye tracking and recall. SeenThis is a vast improvement on standard [streaming for the delivery of video](https://www.financedigest.com/cavai-and-azerion-deliver-industry-first-with-conversational-in-stream-video.html "Cavai and Azerion deliver industry first with conversational in-stream video") in an advertising context,, with its proprietary technology optimizing for display and minimizing data transfer. Lumen’s study shows the performance value of this faster and more [impactful viewer experience](https://www.financedigest.com/impact-com-announces-partnerships-experience-event-ipx-bringing-together-all-players-in-the-partnership-economy-and-featuring-special-guest-trevor-noah.html "impact.com Announces Partnerships Experience Event, iPX, Bringing Together All Players in the Partnership Economy and Featuring Special Guest Trevor Noah"). It found that SeenThis streaming ads generated significant [performance improvements](https://www.financedigest.com/how-business-owners-can-improve-their-operational-and-financial-performance-through-contactless-and-card-payments.html "How Business Owners can Improve their Operational and Financial Performance through Contactless and Card Payments"). For instance: - 80% of ads using SeenThis technology grabbed [attention](https://www.financedigest.com/lumen-releases-report-from-pwc-on-the-roi-of-attention-technology.html "Lumen Releases Report from PwC on the ROI of Attention Technology") compared to less than half when using conventional technology - 78% of ads powered by SeenThis technology were ‘technically [viewable’ compared to only two thirds](https://www.financedigest.com/adverty-wins-third-us-patent-for-brainimpression-bringing-ad-viewability-technology-to-gaming-on-mobile-tv-screens-and-the-wider-metaverse.html "Adverty wins third US patent for BrainImpression™, bringing ad viewability technology to gaming on mobile, TV screens and the wider metaverse") when using conventional technology - [Prompted brand](https://www.financedigest.com/tag-outreach-prompted-reduction-in-ad-spend-by-most-brands-advertising-on-european-pirate-sites.html "TAG OUTREACH PROMPTED REDUCTION IN AD SPEND BY MOST BRANDS ADVERTISING ON EUROPEAN PIRATE SITES") recall was up by 4% compared to standard banners _“Lumen’s findings prove the [clear benefit](https://www.financedigest.com/clearing-out-your-garage-benefiting-from-corporate-simplification-2.html "Clearing Out Your Garage – Benefiting from Corporate Simplification ") of delivering digital ads with SeenThis technology. Advertisers gain dramatic increases in [attention compared to standard video](https://www.financedigest.com/frameplay-announces-new-attention-metric-in-video-game-environments-validated-in-partnership-with-dentsus-attention-economy-team-by-first-to-market-studies.html "Frameplay Announces New Attention Metric in Video Game Environments, Validated in Partnership with dentsu’s Attention Economy Team by First-to-Market Studies") ad delivery technologies,”_ said Jesper Benon, CEO at SeenThis. _“Streaming [video technology from SeenThis](https://www.financedigest.com/adverty-launches-industry-first-streaming-video-technology-for-in-play-ads-in-partnership-with-seenthis.html "Adverty launches industry-first streaming video technology for In-Play™ ads in partnership with SeenThis") delivers higher actual attention, giving advertisers a clear opportunity to reach a higher number of their audience effectively,”_ said Mike Follett, CEO and Founder at Lumen. **Methodology:** The [test group respondents browsed three webpage articles where each article either included an outstream video ad using SeenThis technology](https://www.financedigest.com/the-mycotoxin-testing-market-to-have-a-technological-escalation-in-its-armor.html "The Mycotoxin Testing Market To Have A Technological Escalation In Its Armor") or standard video ads. To conduct the [study](https://www.financedigest.com/european-businesses-are-advancing-their-digital-transformation-according-to-centurylink-study-conducted-by-451-research.html "European businesses are advancing their digital transformation, according to CenturyLink study conducted by 451 Research") Lumen enrolled 300 respondents from the UK all aged 18+ to conduct a 10-minute online survey. Additionally, they also enrolled 250 participants as a control group to answer a 5-minute survey. The [test groups then answered spontaneously and prompted](https://www.financedigest.com/system-glitch-prompts-boeing-to-postpone-test-space-flight.html "System glitch prompts Boeing to postpone test space flight") recall questions. In order to [measure attention](https://www.financedigest.com/eye-tracking-findings-emphasise-the-importance-of-measuring-attention-in-digital-advertising.html "Eye tracking findings emphasise the importance of measuring attention in digital advertising") effects, the study participants accessed Lumen’s software via their mobile phone turning their device into an eye tracking camera. **About SeenThis:** Since 2017, [Swedish tech company SeenThis](https://seenthis.co/) has been evolving screen experiences for everyone, everywhere. With its groundbreaking adaptive streaming technology, SeenThis is transforming the distribution and [climate impact](https://www.financedigest.com/climate-impacts-heading-to-uncharted-territories-of-destruction-un-chief.html "Climate impacts heading to ‘uncharted territories of destruction’ -UN chief") of digital content compared to traditional technology. With billions of streams served for 1000+ brands in 40+ countries, the company is on a journey to reshape the internet — for good. [Working across seven offices](https://www.financedigest.com/uk-pm-sunaks-office-says-the-hard-work-begins-now35794.html "UK PM Sunak’s office says ‘the hard work begins now’") globally, SeenThis employees are obsessed with creating a truly high-speed and energy-efficient Internet. For more information, visit [seenthis.co](http://seenthis.co). **About Lumen:** Lumen is the leading attention technology company in the world, with large scale permanent panels in the US and the UK, and temporary panels across many other [global markets](https://www.financedigest.com/n95-masks-market-rapid-expansion-of-the-life-science-industry-is-anticipated-to-drive-the-global-market.html "N95 Masks Market: Rapid Expansion of the Life Science Industry is Anticipated to Drive the Global Market"). Lumen’s eye tracking [technology converts the webcam on a users’ phone or desktop computer](https://www.financedigest.com/computer-assisted-anesthesia-systems-market-industry-analysis-opportunities-technology-demand-top-players-and-growth-forecast-2027.html "Computer Assisted Anesthesia Systems Market Industry Analysis, Opportunities, Technology, Demand, Top Players and Growth Forecast 2027") into a high quality eye tracking camera, capturing not only what users could see, but also what they do in fact look at. Lumen’s eye-tracking panels are recruited to be nationally representative and fully [GDPR compliant](https://www.financedigest.com/solgari-releases-gdpr-mifid-ii-compliant-sms-service-as-part-of-integrated-omni-channel-cloud-communications-platform.html "Solgari releases GDPR & MiFID II Compliant SMS service as part of Integrated Omni-Channel Cloud Communications platform"). **Press Contact:** [press@thedigitalvoice.co.uk](mailto:press@thedigitalvoice.co.uk) Maryum Sheikh, Press Lead, The Digital Voice™ --- This blog is powered by Superblog. Visit https://superblog.ai to know more. ---